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Consumer spending keeps climbingâŚ
Good morning! Inflation data continues to dominate the news, but that hasnât stopped consumers from spending.
A new report this week shows U.S. spending jumped 5.1% in January, despite ongoing concerns about inflation.
So people are still buying - theyâre just being more selective about what they spend onâŚ
Hereâs your full rundown for this Thursday, February 16âŚ
IG Tips - Make Better Use of Instagram Ads
BuzzFeed AI - New Personalized Content Based on AI
Apple Hack - New Fix Released Following Hack
Email Marketing - 2 MORE Tips To Use ASAP!
Meta Ads - New Targeting & Insights Features
Lurn Bytes: Entrepreneurship Around The Web
Instagram Publishes 4 Tips For Ads - Do your social media ads need a boost? Not getting the impressions or conversions you hoped for? Instagram wants to help. The company just posted 4 tips you can use to create more effective ads on the platform. Here they areâŚ
BuzzFeed Leverages AI For New Quiz Content - Another day, another company partners with ChatGPT. This time, BuzzFeed is going to use the tech to start creating new personalized quiz content. Itâs a big business - last year the company had 1.1 billion views on its quiz content. Check it outâŚ
Apple Releases New Fix For Recent Hack - Earlier this week, Apple announced it had deployed a fix for a vulnerability hackers had been using in real-time. Apple credited an anonymous researcher for discovering the hack, but theyâre not sharing much info. Hereâs everything we knowâŚ
2 MORE Tips For Expert Email Marketing
Itâs no secret how much we love email marketing here at Lurn. Weâve been doing it for decades, and itâs still one of our favorite ways of interacting with our audiences.
Yesterday, we shared 3 awesome tips for segmenting email lists that more people donât realize. If you missed it, you can read it here.
Well today, weâre back with 2 more killer tips you can use ASAP to get more out of your email list.
Letâs jump right in!
#1 - Donât Be Afraid to Double Mail
One of the most common mistakes new email marketers make is that theyâre usually afraid of mailing their list too often. They think theyâre bothering their list.
They forget that people signed up to their list because they WANTED to hear from them!
Emailing your lists multiple times a week actually improves your metrics because they get used to seeing emails from you.
Thatâs why they signed up to be on your list in the first place.
Just make sure you are always providing VALUE to your subscribers!
#2 - Test âBlindâ Subject Lines (Sparingly)
Letâs say you sent an email with the subject line â7 Tips To Rank Higher On YouTube.â
After sending it out, give it some time, check how many opens and clicks you got, then follow these stepsâŚ
1. Segment your list to target the group who didnât open the email at all to see if you can fix the problem.
2. Now you can test a blind subject line.
Some examples include, âHey, Brian. Do You Have a Minute?â or, âHey, Brian. [Your Name] HereâŚâ You donât mention âYouTubeâ here because you want them to click into the email to see what youâre messaging them about.
If you get them to click into the email, use the copy to get them interested in the content.
While certainly effective, only do this about once a month when you have a key promotion and really want to get the word out. Doing this too much can annoy some users.
Start using these two tips and let us know if you see an increase in your performance!
Entrepreneur Stat Of The Day
50%
Emails with personalized subject lines have 50% higher open rates on average, according to Oberlo.
Meta Rolls Out New Ad Targeting and Insights Features
Recently, Meta execs announced they're rolling out new ad targeting and insights features designed to give marketers even more control and precision over their campaigns.
The new features include "Insights Panels," which provide in-depth information about the people who are engaging with your ads.
This includes demographic data, device usage, and even a breakdown of how people are interacting with your content.
This can be incredibly helpful in fine-tuning your targeting and messaging to ensure that you're reaching the right people with the right message.
Meta is also expanding its ad targeting options to include new interest categories, like "outdoor enthusiasts" and "collectors." This means that you can get even more granular in your targeting and reach people who are most likely to be interested in what you're offering.
Weâre still parsing through all of the details ourselves, but you can check out everything theyâve announced, right here!
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