Bet on segments 📧

Good morning! The final numbers are in, and they were record breaking. All told, an estimated 50 million people bet on this year’s Super Bowl, totaling an insane $16 BILLION.

FanDuel says they were taking 50,000 bets per second at one point. One Chiefs bettor cashed a $2.68 million winner.

One thing we’ve been “betting” on here for years is the power of email segmenting. Today, we’re going to show you 3 super-simple tips you can use to maximize your email marketing!

Here’s your full rundown this Wednesday morning…

• Amazon’s Cut - eCom Giant Takes Bigger Cut From Merchants

• Pinterest Degrees - New Courses Added To Pinterest Academy

• TikTok - New “Creator Fund” Could Be Coming Soon

• Email - 3 Tips For Segmenting Your List

• Social Media - 24 “Dos and Don’ts” for 2023

Lurn Bytes: Entrepreneurship Around The Web

Amazon Takes a Bigger Cut From Merchants - In 2022, Amazon took an average 50% cut from each sale by third-party merchants. That was up from 40% in 2021, and it was also the sixth straight year that number increased. Here’s why they keep taking more and more…

New Courses Added To Pinterest Academy - Looking to level-up your social media marketing? Pinterest just released the newest edition of its Pinterest Academy. There are now 14 courses available, all broken into easily digestible 15-minute courses. Check it out right here…

TikTok Wants to Pay Creators More - As concerns grow about slowing user totals, TikTok is reportedly close to unveiling “Creator Fund 2.0.” It’s a way to get more money out to high-performing content creators - and attract more people to the platform. Here’s what we know so far…

Email Segmenting 101 - 3 Tips To Use ASAP

If you do any email marketing at all, you may have heard of “segmenting” your list.

Email segmenting is the process of categorizing email contacts into different groups based on different criteria.

By doing this, you place customers who share the same characteristics in one group. There are tons of ways to segment your contacts whether it be by customer interest, location, purchase history, customer type, and more.

When you do this, your email campaigns become much more PERSONALIZED. That boosts engagement and sales.

Today, we’re going to show you 3 tips for effective email segmenting.

Let’s get right to it!

#1 - Segment By “Non-Clickers”

The best (and easiest) place to start segmenting your email list is to look at the data from the emails you’ve been sending out to find users who opened, but didn’t click.

Almost every single email sender will have this data for you to see.

You clearly captured enough of their interest to get them to open your email, but since they didn’t click the link, then you must’ve gone wrong somewhere in the email copy.

Start examining your copy and offer to see what can be changed to make it more appealing.

Now you can email this list again and really increase their interest in your product or business.

#2 - Segment By “Un-Openers”

Next, pull out the people who didn’t open your email at all.

The people in this group are another HUGE untapped resource for your business.

It’s entirely possible those in this list like your content, but were on vacation, at work, or otherwise distracted and never got around to your email.

For those people, you could try emailing them at different times. For others, you may want to start by playing around with your subject lines to see if you can entice more of them to click your emails.

#3 - Segment By “Clickers”

Next, turn to those people on your list who have opened your email and clicked through to your product or site.

This is a GREAT group. You’ve already gotten their attention that they actually clicked through to your offer.

For this list, you want to start thinking about why they clicked and whether or not they actually ended up taking the desired action on the next page.

Now, your primary goal is to continue optimizing your emails further to get them to continue clicking through and taking the desired action on the following page.

There you have it!

Try these 3 tips yourself and see how your engagement metrics all increase!

Entrepreneur Stat Of The Day

19.7%

That’s the average open rate for emails, according to Oberlo.

24 Tips For Social Media Marketing in 2023

Social media is one of your most powerful tools for promoting your brand and reaching your target audience. 

That said, there are so many common pitfalls that can sabotage your efforts. That's why we've found this helpful infographic that outlines 24 dos and don'ts of social media marketing for 2023.

It provides valuable insights on how to engage with your audience, the importance of consistency, and how to measure your success.

One of our favorites that we use all the time is responding to comments and messages promptly.  This not only shows that you value their input, but it can also help build a stronger relationship with your followers. 

Some others we love touch on…

• Narrowing your focus…

• Leveraging the right tools…

• Consistency…

• Avoiding perfectionism…

• And tailored content…

Whether you're new to social media marketing or looking to refine your existing strategy, this infographic provides practical advice that you can start implementing today. 

Check out the full guide right here…

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For any other questions, please reach us at [email protected]