The Right Clientele 🤝

Good morning! You ever wonder who buys those crazy expensive wines on a restaurant’s wine list? One couple in Spain took it a step further by stealing $1.7 MILLION worth of wine during a 14-course meal.

One bottle from 1806 was worth $330,000. By our math, that’s about $6,500 per sip.

Clearly, those aren’t the type of clients the Michelin-starred restaurant is looking for. Today, we’ll show you 3 tips for finding the perfect clients for YOUR business…

Here’s your full rundown for this Thursday…

• Small Businesses - Google Launches New Ad Categories

• Prime NFL - Amazon Adds First Ever Black Friday Game

• RedTok - Reddit Adds TikTok Styler Videos

• Entrepreneurs - 3 Tips For Getting Better Clients

• Recession - 7 Franchise Ideas That Thrive In Down Economies

Lurn Bytes: Entrepreneurship Around The Web

Google Expands Local Services Ads - This is big for small businesses. Google announced they’re expanding their “Local Services Ads” to include 5 new categories of businesses. The new verticals include education, people care, pet care, wellness, and healthcare. Here’s what this means for you…

Amazon Announces 1st Black Friday NFL Game - This week, Amazon announced that it will be streaming the NFL’s first-ever Black Friday game the day after Thanksgiving 2023. Prime became the exclusive provider of Thursday Night Football before the 2022 season, and this is another major step for the streaming service. Here are all the details…

Reddit Unveils TikTok Style Video Feature - Yet another social media platform is trying to emulate TikTok’s wild success. This time, it’s Reddit that is adding a separate feed for short video scrolling. Here’s exactly what it looks like…

3 Tips - Get Higher Quality Clients

Yesterday we talked all about scaling your number of clients. If you missed it, check it out right here.

Today, we’re covering something very closely related: getting higher QUALITY clients. It’s one thing to scale your client base, but if you don’t ENJOY working with them, you’ll drive yourself crazy!

No matter what niche you’re in, these 3 tips can help you find the PERFECT clients for your business…

#1 - Reach Out!

Don’t just rely on customers finding you. It’s critical to seek them out too! This can be done through inbound and outbound marketing.

Outbound is when you reach out to clients you think are a good fit. If you’re selling high-ticket or super-ticket offers and only need a few clients, this is a perfect fit. Think of messaging people directly on LinkedIn as an example.

Inbound marketing is done through advertising and content that are designed to draw people in. Once potential clients see the ad or content, it is up to them to make initial contact.

Inbound is great for products or services of any price...

#2 - Create Discovery Forms

This is another simple way to get high-quality leads for your high-ticket offers.

Discovery forms are simple forms that clients fill out prior to working with someone. They allow customers and clients to provide their information and describe their biggest challenges.

Again, this is best for high-ticket and super-ticket clients. You don’t want to sift through thousands of forms on $5 offers.

Best of all, these can be customized depending on niche. This ensures very targeted, very specific information is collected.

Plus, when people click on an ad or on a link in a message, they are taken to the discovery form. Here they can CHOOSE to provide their information.

This acts as a filter, removing the people who aren’t serious about your offer.

#3 - Set Up Strategy Calls

Once you get info from the discovery form, you can start reaching out to new customers.

Think of this call as a “Strategy” or “Accelerator” session. Show the customer how your business or product can solve their problem. Make them WANT to become a client of the business. Make them think it is their idea!

To get the most out of these calls, here’s an easy framework:

1. Frame — Tell them exactly what is going to happen during the call. This way there will be no surprises.

2. Wants — Go over what they want and the problems/challenges they have.

3. Lead — Take ownership of the call and direct them towards the solution.

4. Overview — Provide an overview of the solution, which is the service the business provides.

5. Enroll — Actually enroll them. Take them through the purchase on the call!

By following the 3 steps laid out above, not only will you start getting more customers, you’ll also have the exact type of clients you want!

155%

That’s how more likely people are to search for your brand once they’ve been shown a display ad, according to TechJury.

Go Here To Watch Now!

7 “Recession Proof” Franchise Business Ideas

Anik’s podcast this week shared a statistic that fascinated us…

During a recession, franchise-style businesses have 3 times greater chance of succeeding than any other business.

And there might not be ANYONE who has as much experience in this industry as this week’s guest: Marty Greenbaum.

He has more than 30+ years of experience in this space, and has been a consultant for more than 120 of the top franchising brands!

During their convo, he explained 7 specific industries he loves because they do well even in a recession!

Check it out now!

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