Not so fast... 🛑

Good morning! ChatGPT was initially banned in Italy last month, and now it looks like that sentiment is spreading. A new report indicates France, Germany, and Ireland are all considering similar bands of the revolutionary AI.

Some speculate the ban could go Europe-wide. We’ll keep you updated as we learn more!

Here’s your full rundown this Tuesday morning…  

• Promotions - TikTok Users Love ‘Em

• AI Ads - Meta Previews AI Tools For Ad Creation

• Hustle - From “Creator” To 7-Figure Entrepreneur

• Trending - 11 TikTok Trends To Leverage In Your Marketing

• $$ - 3 More Tips For Boosting Sales

Lurn Bytes: Your Daily News Download

TikTok Users Like Promotions The Best - Still not convinced to use TikTok for marketing? Well, a new report shows that among all social media platforms, TikTok users are the most receptive to seeing promotions in their feeds…

Meta Previews New AI Ad Tools - If you spend way too much time writing ad creative, this is great news for you. Meta is now previewing some coming generative AI tools it’s working into the platform. Time will tell how “well” these ads perform…

From “Creator” to 7-Figure Business - Here’s your daily dose of inspiration. Duke Moore went from sleeping in his truck and creating TikTok vids, to owning his own 7-figure tax business? You gotta see exactly how he did it…

The 11 Biggest TikTok Trends For Your Marketing

Certain governments may be contemplating TikTok bans, but that hasn’t mattered for marketers. According to a Capterra survey, 75% of marketers plan to spend MORE on TikTok this year.

The reasoning is simple. No matter who your target audience is, they’re on TikTok. 

The app has more than 1 billion users, and they’re not all just dancing teens. 

So how do you reach your target audience on TikTok? It’s all about capitalizing on the biggest TRENDS on the platform. Trends are important for every social media platform, but they’re absolutely CRITICAL on TikTok. 

If you don’t use trends, your marketing simply won’t work. And that’s why we’re sharing this awesome guide from Hootsuite on the 11 biggest TikTok trends to use in your marketing…

It covers a ton of ground, including…

• Capitalizing on search…

• Finding the right “memes” to use…

• Creating a brand persona…

• Finding your niche on the app…

• And so much more…

Check out this full guide now and start crushing your TikTok marketing!

95 Minutes

That’s the DAILY average usage time for TikTok users, according to SensorTower.

3 MORE Tips To Boost Website Sales

Yesterday, we shared 3 super quick tips you can use to boost website sales. Today, we’re back with 3 more than you can implement ASAP.

While these strategies are super “simple,” we still see marketers ignoring them all the time.

Let’s jump right in!

#1 - Use Content Marketing

Building a relationship with your consumers is CRITICAL to continued success. One excellent way to build trust is through content marketing.

If you're selling a product that involves some extra research on the part of the consumer, do the research for them.

Content marketing also helps to drive traffic to your website. The more a potential customer goes to your site for information, the more likely they'll be to purchase from you when the time comes.

#2 - Tell a Story

People LOVE a good story.

Stories are compelling, and they create an emotional response. This emotional response can easily lead to action.

You don’t have to have the most amazing story ever - you just need something the audience can relate to!

To become a better storyteller, you really need to work on your copywriting skills.

This includes: researching copy, reading the copy of your competitors, reading books and taking online courses. The better your copy is and the better you can tell a story, the higher the chances of you actually closing sales.

#3 - Profit Multipliers Are Key!

It’s important to constantly pay attention to growth and how to build that growth. This includes the use of profit multipliers.

Some ways to massively increase your profits include: hosting giveaways, sending emails, creating upsell sequences and so on. Downsells can also work with related products!

You don’t want to simply sit around and hope for growth. 

Instead, you need to take action and set goals for how much you want to increase your sales!

ICYMI - The Biggest Stories You May Have Missed

Italy Temporarily Bans ChatGPT - It’s an issue of “privacy concerns” according to Italian officials. And it’s just the latest in a string of stories of people pushing back against AI. While AI may be a massive tool for marketers and entrepreneurs, governments around the world are getting nervous…

As Bans Loom, TikTok Founders Create Lemon8 - So what are the TikTok founders doing now that governments around the world are toying with bans? They started a brand-new platform. They say it’s similar to Instagram. But it has us wondering how long before it draws the same ire as TikTok…

Why Google Removed 5.2 Billion Ads In 2022 - Google’s content moderation has become more stringent than ever. All told, more than 5.2 BILLION ads were flagged in 2022. So what were the biggest reasons ads were removed? This guide covers it all…

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