No Racket 🎾

Welcome back! The official sport of 2023 seems to be Pickleball. The tennis-adjacent game has become a sensation across the world and across all demographics.

And now, Walmart is getting in on the action. Yes, Walmart.

The retail giant has teamed up with a booking website to help people reserve one of 125,000 court spaces across the United States. Oh, and they just so happen to be selling all the necessities you need to get started on the same site…

It’s a pretty genius way to leverage this fast-growing sport.

Here’s your full rundown this Monday morning…

• What Ban? - 75% of Marketers Will Spend More on TikTok

• Skills - How One Marketer Is Monetizing “Skill Sessions”

• Amazon - Selling on Amazon? Avoid These Mistakes

• Entrepreneurs - She Turned Tragedy Into Opportunity

• Sales - 3 Quick Tips to Boost Yours

Lurn Bytes: Your Daily News Download

75% of Marketers Expect To Spend More on TikTok - Bans may be looming (or going into effect) around the world, but marketers are still bullish on TikTok. A new survey shows that roughly 75% expect to spend MORE on the platform, even with its future in jeopardy…

Case Study: How He’s Selling His “Skill Sessions” - We came across this awesome Twitter thread and had to share. This marketer has turned his strengths into his own online business. He calls them “skill sessions” and he’s selling them to his newsletter list. Check it out…

Selling on Amazon? Avoid These Mistakes - When people begin selling on Amazon, there’s a typical “roadmap” that most people follow. And while it can work for some, it glosses over some of the challenges many sellers face. Make sure you avoid these common mistakes…

Go Here To Watch This Video Now!

ICYMI - Turning Tragedy Into Opportunity 

We all have points in our lives where we have to go through things that are extremely difficult. Maybe it’s a divorce. Or a business failing. Or a huge fight with a loved one. Or an illness. You get the idea…

On the pod, Anik explored how we can take those terrible experiences life throws at us, and turn them into one of the best experiences of our lives.

We know that sounds daunting - but today’s podcast guest is living proof.

Anik spoke with Christina Rowe who took one of the worst incidents of her life and made it into her BIGGEST break. Now, she has a Facebook group of over 650,000 women that she’s empowering.

Craziest of all - she never set out to be an entrepreneur. But she made the most of this situation and never looked back.

There is so much to learn from Christina…

Watch this video right here!

10%

Demand for marketing skills will increase 10% across the entire workforce by 2026, according to the Bureau of Labor Statistics.

3 Quick Strategies to Boost Website Sales

The headline says it all. Today, we’re bringing you 3 very simple tips to use to get extra sales from your website.

Even though they are so simple to implement, people ignore them all the time.

And sometimes, doing the “easy” things better than your competitors is all it takes to jumpstart your growth.

#1 - Sell Enough Products

Sounds like a no-brainer right? Well, people get this wrong every day!

When people look at a website with multiple products (like an eCom store), they'll often click around and see what's being offered. If there aren’t many products, they'll often get worried and go somewhere else. (If you’re focusing on just one offer - don’t worry about this)

For sites working like eCom stores, we suggest at least 20 products to give your site the appearance of legitimacy and to give your customers some additional selection.

#2 - Check the Competition

It’s always good to know what your competitors are up to, along with what they're doing right and wrong.

While there are many different ways to spy on the competition, we personally suggest using tools like Commerce Inspector. This excellent tool will give you the competitive edge by allowing you to see what other companies are up to.

Plus, there's a FREE version that you can use!

#3 - Educate Your Customers

Sometimes selling a product in the description isn’t enough to really sell the product.

If the product is something that customers may not know a lot about, they'll need some extra content to inform them of what the product is and why they need that particular product.

You don’t have to tell an entire story with this content, but you’ll want to have enough information for more obscure items to allow customers to make the right purchasing decision.

ICYMI - The Biggest Stories You May Have Missed

7 Tips For Creating Better AI Prompts - your ChatGPT output is only as good as the prompts you input, right? So how exactly do you create the PERFECT prompt that delivers you the exact content you need. Start with these 7 steps…

Full Breakdown: March Google SEO Update - Have you noticed any changes in your SEO rankings? The March update is officially behind us, and the full analysis of important changes is finally out. Make sure to double check you’re following all the best practices…

Tax Season Is Here - Biggest Changes To Know - Every year there are changes to our taxes that end up catching many of us by surprise. The earlier you plan for these changes, the less pain you’ll end up causing yourself when filing. Make sure to check this out ASAP!

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