Fire-sale 🔥

Good morning! Well, that didn’t take long. After the abrupt collapse of Silicon Valley Bank, some “opportunists” have begun auctioning off SVB branded merchandise on eBay.

We can’t say what any of this will be worth in the future, but you can get an SVB “wine cooler” for $42 right now.

And trust us, you’re never going to believe how much an empty cardboard box with the SVB logo is selling for. See for yourself…

Here’s your full rundown this Wednesday morning…

• Cooling - Inflation Report Shows 8th Straight Decline

• $42k/Month - Twitter Charges Insane Fees for API

• Thaw - Etsy Resumes Payment Processing After Freeze

• Reddit - Are Reddit Ads Your Untapped Resource?

• Webinars - 4 Tools to Run Your Own ASAP

Lurn Bytes: Your Daily News Download

Inflation Rate Cools, Down to 6% - More good news on the inflation front this week, as the newest CPI report yesterday indicated growth of 6% in February. That was down 6.4% in January and a peak of 9.1% last June. The Fed also updated its 2023 outlook yesterday…

Twitter Charging $42k/Month For API - What was once free to access, Twitter is now charging a whopping $42,000 per month for. Access to its developer platform will now start at $500k annually, with higher tiered access costing over $2.5 million per year…

Etsy Resumes Payment Processing - A sigh of relief for eCom entrepreneurs. Etsy has resumed processing seller payments after it had frozen payments in the wake of the SVB collapse. The implications of SVB’s demise continue to spread…

Are Reddit Ads Your Untapped Resource?

Reddit doesn’t get the attention from marketers like the Facebook’s or YouTube’s of the world, but it could be one of the best UNTAPPED resources when used properly.

Reddit is home to thousands of unique communities and some of the most engaged users on the Internet.

According to Oberlo, the average user spends over 10 minutes on the platform, every single time they log on…

If you’re looking for a niche audience (that’s highly engaged), it could be PERFECT.

In fact, there are currently more than 2.8 MILLION “subreddits” or forums on the site.

But here’s the deal…

Reddit is very different from other platforms. The strategies you use on Facebook, Instagram, YouTube, or TikTok just aren’t going to cut it for Reddit ads.

That’s why we’re sharing this amazing guide on how to get started with Reddit ads.

Check out this report and see how you can reach this audience today!

500 - 1,000

The average webinar generates between 500 and 1,000 leads, according to Zippia.

Run Your Own Webinar With 4 Tools

Yesterday, we covered the 3 biggest reasons you should be holding your own online webinars. If you missed it, you can catch the issue right here…

Today, we’re back to detail the 4 simple tools anyone can start using today to create marketing webinars.

You do not need any fancy equipment or expertise to get started. But there are some things that will make your life easier.

Let’s jump right in!

#1 - The Right Hardware

You don’t need an expensive microphone or display equipment. Almost all laptops come with a webcam and built-in microphone these days.

Plus, after a year of “working from home” during the pandemic, people are more familiar with how to use these than ever before.

If you want to appear more professional, you can buy a higher quality microphone, but this is not a necessity.

#2 - A Hosting Service

Again, after the Pandemic completely changed much of our lives, almost everyone has experience with Zoom or other video conferencing services.

We suggest using the one you’re most comfortable with.

Just make sure you know how to operate the webinar feature so you look like an expert (all platforms will have quick tutorials).

You want to look like an expert during your webinar - make sure you’re not fumbling around with the meeting controls at this point!

#3 - PowerPoint (or Something Similar)

This is a presentation. So you want to use a presentation tool.

If the audience is just looking at you speaking the whole time, they may get bored. Use slides to display data, show off your product, or simply just break up the visuals of the webinar.

Microsoft PowerPoint is the most popular software for displaying slides.

You’ll also want to look into using stock images to make your slides pop!

#4 - Great Copy

This is hands-down the most important tool you’ll need in your webinar.

If you want people to show up and stick around for your entire webinar, you need to write great copy. This includes the sales copy that gets them to sign up, the script content and the pitch for any direct response you may have at the end of the webinar.

Fortunately, you can follow our simple five-step copywriting system to write your first webinar script:

1. Introduction

2. Story

3. Content

4. Transition

5. Pitch

We've used this system hundreds of times here at Lurn on our webinars, and anyone can follow it.

ICYMI - The Biggest Stories You May Have Missed

Report: 38% of Customers Buy After Receiving Texts - Marketers rejoice! A new report shows that sending “abandoned cart” texts prompted 38% of users to buy. Of course, there are some best-practices when sending these types of texts.

Google Bans 6k YouTube Channels - Every quarter, Google releases a report on improper usage of its platform.This quarter, they announced that 6,000 channels were banned for promoting Chinese “Influence Operations.”

Tesla Cuts Vehicle Prices Again- One of Tesla’s earliest missions was making electric vehicles more common. Well, they’ve helped achieve that, and it could be hurting their bottom line. The company just announced big price cuts to its vehicles as competition ramps up.

We Want To Hear From You!

Drop us a line and lets us know what you think or what you'd like to see more of at [email protected].

For any other questions, please reach us at [email protected]