Stepping in… 👟

Good morning! Yesterday, the U.S. government stepped in and guaranteed the deposits at Silicon Valley Bank and Signature Bank to prevent panic from spreading through the financial system.

The markets will likely remain skittish as this all unfolds. If you need a primer on exactly HOW and WHY this all happened, check this out…

This is going to be the biggest story all week (and likely much longer). We’ll keep you posted with continued updates…

Here’s your full rundown this Tuesday morning…

• Future of Work? - Microsoft Holding New AI Town Hall

• Brick-and-Mortar - Amazon Shutters “Go” Stores

• GrammarBot - Grammarly Debuts New AI Tool

• 2023 Marketing - 4 Core Areas To Focus On

• Webinars - Why It's Time To Create Your Own

Lurn Bytes: Your Daily News Download

Microsoft Holding AI Town Hall - One of the biggest companies diving headfirst into AI this year has been Microsoft. Now, they’re hosting an event this Thursday at 11am EDT that they’re calling “Future of Work With AI.” All new AI features and developments will be covered…

Amazon Closes Brick-and-Mortar Stores - The company first launched is cashier-less stores back in 2018, but they never quite caught on as projected. This week, Amazon announced the closure of 8 locations, leaving just 20 still standing. They had initially planned to build thousands…

Check Out Grammarly’s New AI Tool - Grammarly created one of the best grammar checking tools that’s loved by all kinds of marketers and entrepreneurs. This week, they announced they’re weaving AI into the mix. Looks like this tool just became even more powerful…

4 Marketing “Must-Haves” For 2023

Is your marketing off to the start you hoped for in 2023? We’re almost a full quarter into the year, and if you aren’t hitting your goals (or just want to improve), it’s time to reevaluate.

In this super-helpful guide, you’ll discover the 4 key areas to focus on with your digital marketing strategy.

By improving any one of these, you’ll greatly improve your chances for success.

The guide provides actionable tips for getting the most out of your…

• Mobile marketing

• SEO strategy

• Email marketing

• And social media

Make sure you check out this guide before you launch your next campaign!

87%

Since the start of the Pandemic in 2020, marketers have seen a roughly 87% increase in webinar attendance, according to Zippia.

3 Reasons To Run Your Own Webinar

We’re sure you’ve come across plenty of marketing webinars. They’re everywhere these days.

We use them at Lurn all the time.

But did you know that you can create your own webinars? Even if you have no experience and have never created one before...

Most people think they’re much harder to create and use than they really are.

And that’s absolutely wrong.

Today, we’re going to show you exactly how your business can benefit from running webinars.

Change Your Mindset About Webinars!

Think of a webinar like any other seminar you’ve ever attended.

There’s a speaker on stage and an audience listening (and possibly engaging).

A webinar is the exact same thing. You’re not on stage of course - the audience tunes in online.

But just like a traditional seminar, the audience signs up in advance and reserves their spot. They're then given a time and place (online) to show up. The webinar may have a limit for attendance, especially if the webinar is interactive or has a “Q & A” portion.

And the benefits of running your own online webinar can be seen almost immediately.

Reason #1 - You boost your brand awareness. Most entrepreneurs own small businesses with little name recognition.

By advertising a webinar that will provide value, you get your name in front of customers within your niche and introduce them to your business.

Reason #2 - You show the audience your expertise.

Customers want to purchase from experts. So use the webinar to show off your know-how. When someone joins the webinar and sees how much you know, they’re much more likely to buy.

Reason #3 - You can “pre-sell” your audience.

Webinars are a sales tool after all. And this is a great time to “pre-sell” your product or service.

After showing your expertise, you can explain all the products in your sales funnel. And after a great webinar, customers are primed to purchase. If they don’t purchase, they’re at least “warmed up” to your products and you can sell them later.

Be sure to check back TOMORROW…

We’re going to be dropping the 4 steps you can take to get your webinar up and running in no time…

ICYMI - The Biggest Stories You May Have Missed

Here’s How Much YouTube Pays Creators - Last month, YouTube finally launched its revenue share program for YouTube Shorts. It’s a way to monetize the content the platform is pushing its visitors to use. It turns out, the revenue per view is shockingly low.

OpenAI Releases ChatGPT API - If you think you’re seeing a lot about ChatGPT already, hold on. Late last week, OpenAI released its API for ChatGPT allowing all kinds of developers to include the AI into their apps.

Twitter Blue Expands to 20 More Countries - Elon Musk first launched the $8 a month verification service back in December. And just 3 months later, the feature is now available in a total of 35 countries.

We Want To Hear From You!

Drop us a line and lets us know what you think or what you'd like to see more of at [email protected].

For any other questions, please reach us at [email protected]