Content Farmin’ 🐄

Good morning! It looks like Buzzfeed has been using ChatGPT to do a lot more than create quizzes. Some Internet sleuths “caught” the publisher creating dozens of full-blow SEO articles with AI.

The giveaway? Using the same bland phrasing over and over.

If you read our “AI best practices” last week - you know how important editing AI-generated copy is. Without that personal oversight, others might call you out on sounding too robotic 🤖

Here’s your full rundown this Tuesday morning…

• Arrivederci - Italy Temporarily Bans ChatGPT

• Lemon8 - TikTok Owners Start New Platform

• Blocked - Google Removed 5.2B Ads, Here’s Why

• SEO - Your Ultimate 41-Point Checklist

• LifeTime Value - Boost Yours With 3 Steps

Lurn Bytes: Your Daily News Download

Italy Temporarily Bans ChatGPT - It’s an issue of “privacy concerns” according to Italian officials. And it’s just the latest in a string of stories of people pushing back against AI. While AI may be a massive tool for marketers and entrepreneurs, governments around the world are getting nervous…

As Bans Loom, TikTok Founders Create Lemon8 - So what are the TikTok founders doing now that governments around the world are toying with bans? They started a brand-new platform. They say it’s similar to Instagram. But it has us wondering how long before it draws the same ire as TikTok…

Why Google Removed 5.2 Billion Ads In 2022 - Google’s content moderation has become more stringent than ever. All told, more than 5.2 BILLION ads were flagged in 2022. So what were the biggest reasons ads were removed? This guide covers it all…

Your Ultimate 41-Point SEO Checklist

SEO is HARD. 

Anyone who tells you otherwise is either not being truthful, or they work for a search engine 😉.

The SEO landscape is more competitive than ever, and updates seem to be coming faster and faster.

So whenever we find something that can make getting SEO traffic easier, we’re going to share it with you. And that’s exactly what we have for you today.

This 41-Point SEO checklist from SEMrush can go a long way to making sure your SEO efforts have maximum impact.

It covers…

• Keyword research best practices…

• Technical SEO Do’s and Don’ts…

• Optimizing on-page content…

• Off-page SEO considerations…

• And so much more…

If you do any SEO whatsoever, we recommend you check this out. Setting yourself up to succeed is crucial when it comes to organic traffic.

Check it out right here!

10% - 30%

That’s the average revenue boost from adding an upsell, according to Sumo.

3 Steps For Better Product “Congruency”

There’s a simple truth with online marketing… 

When someone is interested in a particular niche, they almost alway buy more than one thing in that niche. That’s why so many businesses offer customers more opportunities to make purchases of very similar products.

That’s called “product congruence,” and it’s one of the best strategies at your disposal.

Adding congruent products helps to increase sales by introducing customers to products they'll likely enjoy based on their current or previous purchases.

Today, we’re going to show you 3 ways to leverage this!

#1 - Upsells

While one sale is nice, a sales funnel allows the business owner to pitch more products and make more sales.

This is something that every business should be doing - including YOURS.

Once your customer has purchased a product (or made the decision to purchase a product), there's a good chance they’ll be willing to throw something else on the order if it makes sense to them.

They'll be much more likely to buy a congruent product when it's introduced to the order.

An upsell is when you take the original product, and you sell another product or an add-on that is more expensive than the original product.

Just remember to keep your upsells congruent. Don’t just pitch something more expensive just for the sake of doing it.

#2 - Downsells

Let’s say a customer isn’t interested in your upsell. That’s fine - but you don’t have to give up there. Instead, you should have a downsell ready just in case the upsell pitch doesn’t work out.

A downsell is a pitch that is less valuable, but still earns you some extra money. This way, you make more than you initially would have — even if the upsell doesn’t work out.

Even if they aren’t buying the upsell, the downsell still allows you to make more money than you would have initially. It also keeps the sale cycle going, so when you're ready to pitch them again, they're more likely to continue their purchasing cycle.

#3 - Email Content

A HUGE component of owning a business - whether it's online or not - is an ongoing email campaign or newsletter.

Not only does it keep customers engaged, but it also offers opportunities for additional sales. An email newsletter is the perfect place to continue to pitch customers congruent products, including upsells and even big ticket items.

You can also announce sales for congruent products!

If your customer bought a shirt they loved, you can offer the same shirt or a similar shirt on sale! You can also offer pants and shoes to finish the ensemble.

There are many opportunities for additional sales if you understand what products are similar to the product you are selling, and what products would improve the products you are selling.

If you master product congruence, you can significantly increase the lifetime value of your customers.

ICYMI - The Biggest Stories You May Have Missed

Spotify Adopts “TikTok Like Design - We hope you enjoy TikTok as much as every other platform does! This week, Spotify announced they’re redesigning their feed, and it very closely resembles TikTok. At first glance, a lot will change...

Can 3 Words Prevent Overthinking? - It’s easy to second-guess yourself or overthink when you’re running your own business. When you’re constantly making decisions, some just come easier than others. Next time it feels like you’re overthinking something, try those 3 words...

AI Prompts Become Extremely Valuable - Generative AI is absolutely EVERYWHERE these days. Every platform is investing in it, and we hear about ChatGPT constantly. So does that make “prompts” for these AI tools the next gold rush. One person thinks so...

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