Open Letter 📬

Happy Friday! A group of tech and AI experts have officially written an open letter calling for a “6-month pause” to the development of AI similar to the newly launched ChatGPT-4.

Their reasoning? “Potential risks to society.” 😳

There are some BIG names attached to this letter: Musk, Steve Wozniak, and Andrew Yang, to name a few. Check it out for yourself right here!

Now, here’s your full rundown this Friday morning…

• Paid Ads - New Method For Modeling Winning Ads

• Myth-Busting - Social Myths Hurting Your Business

• Returns - Amazon Releases Return Data

• Entrepreneurship - Why Do So Many Lose It All?

• AI - 3 Best Practices For Using AI in Marketing

Lurn Bytes: Your Daily News Download

More Ad Data Coming Your Way - Google just launched a new “Ads Transparency Center” in an effort to provide even more insight and detail into the ads being run by all types of companies. If you’re looking to model successful campaigns, this is big…

Stop Following These Social Media Myths - Things are CONSTANTLY changing on every social media platform. And yet, far too many of us still follow theories or strategies that have been completely disproven. Don’t let these 10 myths hurt your social media efforts…

Amazon Feature Reveals Return Numbers - The eCom giant is looking to cut down on returns by introducing labels that let customers know how often products are returned. Specifically, it’s a warning urging consumers to check out reviews and product details.

Watch Today’s Video Now!

Why Do So Many Entrepreneurs Lose It All?

There’s a strange phenomenon Anik’s seen with online entrepreneurs over and over. So many find early success - some even make that first $1 million. But at some point, many of them end up losing everything…

He knows from experience. It’s actually happened to him twice!

It’s also happened to Scott Oldford, who he brought onto the podcast this week.

Scott’s story is absolutely crazy. Despite losing it all and finding himself in crazy debt at just 19-years-old, he built himself back from scratch and now runs a portfolio of companies that generate over $100M a year!

And he’s in all sorts of fascinating niches and industries. He dove deep into those and SO MUCH more during this talk.

The amount of “golden nuggets” in this episode is insane.

Watch now and let us know what you think in the comments!

10 Million

That’s how many DAILY queries ChatGPT currently handles, according to Invgate

3 Best Practices For Using AI In Your Marketing

AI like ChatGPT is everywhere in marketing this year.

These amazing technologies can help you streamline your marketing efforts, save you time and money, and even improve your customer engagement.

But, as with any new technology, there are certain best practices and potential pitfalls to be aware of. There’s no doubt these tools can be useful, but they should not become a “crutch” for your campaigns.

Today, we’re covering 3 best practices when using AI like ChatGPT in your marketing campaigns.

#1 - Know Your Audience & Target Your Messaging

The first and most important thing is knowing your audience and tailoring your messaging specifically to them.

ChatGPT can help you personalize your marketing by analyzing customer data. The more things you can input about your customers' behavior the better. After all, AI is only as good as the data it's given.

One potential mistake we see frequently is people relying too heavily on AI-generated messaging without human oversight.

While ChatGPT can help you automate your marketing efforts, it's important to remember that it's still a machine and may not always understand the nuances of human communication. So, be sure to review and edit any AI-generated messaging to ensure it's on-brand and resonates with your audience.

Don’t just blindly trust the AI! 😉

#2 - Enhance, Don’t REPLACE

The second best practice is using ChatGPT to enhance, not replace, human interaction.

Don’t get us wrong, AI can help you automate certain tasks. But it's important to remember that customers still value human interaction and personalized attention. So, consider using ChatGPT to handle routine inquiries or frequently asked questions, while reserving more complex or sensitive issues for human interaction.

One mistake we’ve seen is marketers using AI to completely eliminate all human interaction.

Don’t do this!

Sure, ChatGPT can handle basic inquiries. But you have to remember it lacks the empathy and emotional intelligence of a human being. So, don't rely solely on AI-generated responses when it comes to customer service or support.

#3 - Evaluate & Optimize

Lastly, make sure to regularly evaluate and optimize your AI-generated content.

Far too many people are just taking whatever ChatGPT spits out and using it on all kinds of platforms. So, regularly review your AI-generated content to see what's working and what's not, and make adjustments accordingly.

Don’t be afraid to use that “regenerate” button on ChatGPT and refine things over and over until you get the perfect content.

AI can help you, but it shouldn’t be doing EVERYTHING for you! And, always remember to approach AI with a critical eye and a dose of human intuition!

ICYMI - The Biggest Stories You May Have Missed

Instagram Launches “Reminder” Ads For Retargeting - This is pretty cool. Users can now opt into reminders for events or launches they’re interested in. This allows marketers to push notifications to super warm audiences ahead of big events and launches. This could be HUGE for digital marketers…

TikTok Tops 150M U.S. Users As Ban Talks Linger - According to the company, there are now 150 million TikTok users in the U.S. alone. They hit that milestone as talks of an outright ban on the app continue to gain support. Can an app this popular really get banned?

Credit Suisse Merch Sells For How Much? - First it was the empty SVB box being auctioned for $200, now it’s Credit Suisse “merch” that’s hitting the bidding sites. And you won’t believe how much people are willing to spend on items with the Credit Suisse logo. Really?

We Want To Hear From You!

Drop us a line and lets us know what you think or what you'd like to see more of at [email protected].

For any other questions, please reach us at [email protected]