"Working” from home? ⛳️

Good morning! Some surprising industries are seeing BOOMING growth in their weekday business thanks to our new work-from-home culture.

A new study found that golf courses have seen a 4X increase in Wednesday afternoon attendance since 2019. ClassPass has also reported their busiest time is now noon. It used to be after normal working hours.

There are a few more surprises in this report. Let’s just say yoga studios and spas are redefining “peak hours.”  

Here’s your full rundown this Thursday morning…

• Bard - Google’s AI Debuts To Mixed Results

• Pay Phone - Spending Increases on High-End Smartphones

• Focus Up - 2 Quick Hacks For Improving Focus

• Slam Dunk - How the NBA Mastered Email Marketing

• Sales - 3 Psychological Tips To Use ASAP

Lurn Bytes: Your Daily News Download

Google’s Bard Debuts To Mixed Results - Google has been feverishly working to get its ChatGPT competitor “Bard AI” out the door. Well, it’s here and the results are mixed at best so far. Let’s just say, we’re sticking with ChatGPT for now…

Despite Inflation, Smartphone Spending Soars - When it comes to luxury smartphones, inflation seems to make 0 difference. A new report shows that spending on phones that cost more than $600 continues to climb along with costs. This is one area consumers won’t cut costs… 

2 Quick Hacks For Boosting Your Focus - Feeling distracted? Some days it can feel impossible to focus on the task (or dozen) at hand. Especially when you’re running your own business or juggling multiple clients. That’s where these 2 super-quick hacks come in handy…

How The NBA Mastered Email Marketing

Talk about a case study worth modeling…

A new report shows that the National Basketball Association boosted the click-through rates on its email campaigns by up to 42% using some very simple techniques. The same strategies boosted conversion rates 63%.

So what did they do? The biggest shift was all about PERSONALIZATION.  

In their email campaigns they started including…

• Personalized banners

• Personalized images

• More gamification techniques

• And a mix of in-game content

Of course, the NBA is going to have a bigger budget than most, but these are the types of tweaks ANYONE can implement into their marketing. In fact, we mentioned this exact thing just 2 days ago 😉

Check out the deep dive on the NBA’s strategy right here!

68% 

That’s the percentage of U.S. employees who would prefer to work “fully remote” in 2023, according to Zippia.

3 Psychological Tips That Boost Conversion

The process of converting your audience is ALL about psychology. Don’t worry, you don’t need to be a psychologist to work psychology into your marketing.

There are some tried-and-true methods you can use to quickly make an impact. 

Today, we’re sharing 3 of our favorites.

Let’s go!

#3 - People Hate Being “Sold”

People love to buy things - but they hate being “sold.”

Think about the amount of “stuff” that most people have. Obviously, the idea of purchasing products and services is exciting. Still, as weird as it sounds, most people don’t actually like to be “sold” - even if they want that particular product or service!

In order to sell more, you have to become less salesy.

Customers want to feel like they came upon their purchasing decision by themselves. This helps them to justify the purchase, and it makes them more likely to buy without hesitation.

#2 - Include Guarantees

Think about the last time you purchased something that you weren’t completely sure about. There’s a strong chance you purchased it because you were offered a “money back guarantee.”

Even if you didn’t think about it at the time, subconsciously you may have made the purchase based on the fact that you could return the product.

This lowers the risk of purchase, which makes the purchase easier to justify.

Customers like to feel safe when they make a purchase.

#1 - Use Scarcity More

There’s a reason you see countdown timers on websites. There’s also a reason sales only last for a short period of time.

Scarcity drives sales.

If people feel like they are about to miss out on a deal, they will be much more likely to buy.

Here’s the thing: You actually have to create scarcity.

If you say an item is only on sale for the weekend, it needs to go back up to full price Monday! This will let your customers know you’re serious, and that if they missed out on this particular sale, they need to jump on the next one.

ICYMI - The Biggest Stories You May Have Missed

Duolingo Intros New AI-Powered Tutor - A new “Max” subscription was just released by the language learning app that will cost $29.99 per month. To justify the cost, they’ve introduced ChatGPT-4 powered AI into the mix. We have to ask (once again), is anyone not using AI right now?

Meta Announces 10,000 New Job Cuts - Zuckerberg has coined 2023 as the “year of efficiency.” Unfortunately for employees that means another 10,000 job cuts after the initial 11,000 were let go in November. Zuck says it's all about cutting projects that aren’t performing…

The Most Common WFH Problems Solved - Think about it for a second, what are the biggest issues you have when working from home? A new book called “The Remote Worker’s Handbook” claims to have solved the most common issues. Take a peek…

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