Twitter’s opening the books 📖

Good morning! Elon Musk announced that on March 31, Twitter will open-source all the code that’s used to recommend tweets.

In his tweet, he pointed out that Twitter’s code is overly complex and not fully understood. Since his purchase of the platform, he’s made no secret that he doesn’t love how the platform operates and wants to see major improvements .

He even said that “People will discover many silly things.” Check it out right here!

Here’s your full rundown this Tuesday morning…

• Live - IG Tests New Live Features

• Bipartisan Ban - TikTok Ban Keeps Gaining Momentum

• StoryTime - How To Work Storytelling Into Your Marketing

• Meta Verified - Officially Launches In The US

• Email Marketing - 3 Tips We Use Every Day

Lurn Bytes: Your Daily News Download

Instagram Tests New “Live” Features - This week, it looks like Instagram is testing a new feature that will allow you to go “Live” but only to people that you follow back. This could be a great way to create Live content for a much more targeted audience. It looks pretty cool…

TikTok Bans Gains Momentum Fast - Last week, President Biden remarked that banning TikTok was a legit possibility. Since then, 6 more senators joined the cause. In a rarity these days, this issue has true bipartisan support with 9 republican and 9 democratic senators publicly supporting the legislation…

How to Weave Storytelling Into Your Marketing - It doesn’t matter what niche or industry you’re in, implementing some basic “storytelling” techniques into your marketing can massively boost your metrics. Of course that can be easier said than done. This piece shares some super simple tips to get you started…

Meta Launches New Verified Program

Big news for digital marketers - Meta has officially launched its new “Verified Program” in the United States.

US users will now be able to buy their “Blue Checkmark” for $11.99 per month. Pricing is slightly higher on the mobile app, after accounting for app store charges.

So what exactly do you GET when you’re verified? Some of the highlights include…

• Increased security and verification…

• Exclusive “stickers” for FB and IG stories…

• Improved account support…

• Two-factor authentication…

• And a few more features…

Following a similar path as Twitter, Meta has essentially taken some previously free features and made them premium. They’ve also thrown in some bonus features to start, and we expect to see more in the coming weeks.

For business owners, marketers, and solopreneurs - it’s likely you’ll eventually need to pay up if you use Meta heavily for your marketing or branding.

Here’s the full scoop directly from Meta…

19.7%

The average email open rate is 19.7%, according to Oberlo. By implementing the tips and strategies we share in Lurn Daily, our open rates are consistently over 30%.

3 Email Marketing Tips To Implement ASAP

We’ve said it before and we’ll say it again – email marketing is a tried and true digital marketing channel.

As other marketing trends come and go, email marketing remains a steady source of traffic and conversions.

Online marketers know the power of email marketing to deliver results at lower costs than most other channels.

Still, so many email campaigns could be better optimized. Today, we’re bringing you 3 tips to implement ASAP!

#1 – Personalize

Successful marketers always look for ways to personalize the experiences of their users.

While personalizing website content can be a complex and daunting task, personalizing email content is pretty easy.

There's NO reason not to be personalizing your emails to at least some degree.

You can either go as simple or as in-depth as you want…

1. A simple personalization would be including the user's name in the email subject line.

2. An in-depth personalization would be customizing content, offers, and distribution times for specific user groups.

#2 – Include Video Content

Showcasing video content in your emails is shown to increase user interest and engagement.

Videos help your emails perform better, and email can help your video content reach a wider audience – it's a win-win.

Note: we prefer to put images of the videos in our emails, and have people click through to the video on a separate page - or on YouTube. You don’t want to embed the actual video in your email - that will impact deliverability.

This strategy can also boost your click through rate!

#3 – Focus on Cart Abandoners

Decrease your lost sales or leads by targeting cart abandoners with strategically deployed emails.

Abandoned cart emails will help put your business and products back at the top of the user's mind.

Some ways to help win back customers who might otherwise never have returned are reiterating product benefits and/or offering an incentive to complete the sale.

Some of these incentives include:

• Free shipping

• Free samples

• A complimentary consultation

• A discounted or free trial of your service

Tomorrow, we’ll be back with 2 MORE email marketing tips we swear by. Make sure to check back in!

ICYMI - The Biggest Stories You May Have Missed

Amazon Closes Brick-and-Mortar Stores - The company first launched is cashier-less stores back in 2018, but they never quite caught on as projected. This week, Amazon announced the closure of 8 locations, leaving just 20 still standing. They had initially planned to build thousands…

Check Out Grammarly’s New AI Tool - Grammarly created one of the best grammar checking tools that’s loved by all kinds of marketers and entrepreneurs. This week, they announced they’re weaving AI into the mix. Looks like this tool just became even more powerful…

AI Prompts Become Extremely Valuable - Generative AI is absolutely EVERYWHERE these days. Every platform is investing in it, and we hear about ChatGPT constantly. So does that make “prompts” for these AI tools the next gold rush. One person thinks so...

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For any other questions, please reach us at [email protected]