- Lurn Daily
- Posts
- Zoom Returns To The Office đ˘
For the past 2 years, companies have been aggressively trying to bring their employees back into the office.
This is one of a series of changes the company has made since it lost over $100 BILLION in market value since the climax of the pandemic.
Hereâs the rundown for todayâŚ
Instagram Adds AI - New Tools
ChatGPT Upgrade - Exciting Update
Threads Flatlines - Users Arenât Logging In
Time To Hire - Your First Employee
Easy Outsourcing - 5 Best Freelance Websites
Lurn Bytes: Your Daily News Download
Instagram Experiments With Generative AI - AI continues to change the internet landscape. Meta continues to integrate AI features into its platforms, including Instagram. These include visual editing tools, AI chatbots, DM summaries and more. If you use Instagram, you should check these outâŚ
New Updates For ChatGPT - ChatGPT is adding some new features, mainly for paid subscribers. Itâs going to start providing prompt examples, suggested replies, the ability to upload multiple files and more. This is a big deal for one of the most popular tools for digital marketersâŚ
Threads Has Lost 80%+ Of Its Daily Active Users - Itâs been a tough month for Metaâs âTwitter-Killerâ app Threads. Two separate data analysis firms say that the number of users logging in each day on the app has flatlined. Itâs tough to recover from bad first impressions, and it looks like Threads missed its opportunityâŚ
Is It Time To Hire Your First Employee?
One of the biggest decisions an entrepreneur will ever make is when to hire their first employee.
This article can give you some guidance on that decision.
Overwhelmed by the mounting pressures of solopreneurship and struggling to maintain your business's growth?
Dive into this guide, loaded with insights on recognizing the signs that you need to transition from a solo entrepreneur to a team leader.
It talks about 4 key signs you need to look out for, including:
Overwhelming workload & burnout
Declining productivity & quality
Limited time for strategic growth
Increased customer demand
It breaks down each of these in detail, giving you some surprising things to look out for as you reflect on your own situation.
If that sounds like your situation, then maybe itâs time to master the art of hiring effectively, achieving a better work-life balance, and propelling your business to new heights.
Marketing Stat Of The Day
$15,000
The average cost of a bad hire, according to CareerBuilder.
Daily Hack - Best Websites To Outsource
As the leader of a growing business, you shouldnât do everything on your own. At some point, youâre going to need help.
Hiring full-time team members increases your operating expenses and reduces your flexibility. Hopefully, youâll get to the point where it makes sense, but it wonât always fit your needs.
Thatâs where outsourcing tasks to contractors comes in.
Youâll probably find yourself looking for help with tasks likeâŚ
Content & copywriting
Social media management
Content creation
Logos & graphics
Creating websites
Managing your schedule
Accounting
Responding to customer service requests
To help you out, letâs talk about some of the best places online to find talented contractors at ALL budget levels.
This has become the #1 website to find freelancers. Itâs free to use, easy to get started, and has a bunch of features to make finding & working with freelancers a breeze. Youâll find a wide range of talent on the site. With the right approach, you can get some great deals.
A decade ago all the gigs on this website started at $5. Thatâs no longer the case, but Fiverr is the best website to find people whoâll take care of virtually any task you need done - from creating your logo to formatting your ebook to cleaning up your podcast audio. The prices are all over the place, which means itâs worth checking out no matter what your budget is.
This is another freelance website, but unlike the others on this list, itâs primarily based in the Philippines. Many digital entrepreneurs love using this site because they can get good quality work done for low prices.
Upworkâs primary competitor. This is another âjack of all tradesâ freelance marketplace, where you can find people whoâll help you out with all kinds of projects.
This marketplace focuses exclusively on graphic design projects. Youâll get much higher quality than Fiverr, although it will cost you more money. If you have the budget for it, you can get some excellent stuff created.
Check them all out. You might just find the person whoâll help you get to the next level with your business!
ICYMI - The Biggest Stories You May Have Missed
Amazonâs Ad Business Is Exploding - Amazon announced that its digital ad business grew by 22% over the past year. Its share of the global digital ad business grew to 7.3%, compared to 28.8% for Alphabet and 20.5% for Meta. However, itâs growing at a much faster rate than its competitorsâŚ
Meta Bows to European Privacy Regulations - Meta pledges to give European users a free choice to deny its behavioral advertising, which has a major impact on its ads in Europe. We already saw how much a similar change Apple made with iOS 14 made. While the exact timeline is still in the air, this seismic shift in the EU could impact everything from ad costs to targeting capabilities...
New Study Reveals That Audio Ads Outperform Video Ads - Recent research from a group of ad agencies makes a compelling case for the power of audio ads. With a distinct advantage in securing attention and enhancing brand recall over video ads, they achieve an impressive 41% accuracy in brand recall surveys. While thereâs been a major focus on video ads, this research suggests that marketers should put more emphasis on simpler audio adsâŚ
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