Zoom Fatigue 😴

Good morning! You know that feeling you get after another long week of being on Zoom meeting after Zoom meeting? Well, apparently it’s called “Zoom Fatigue,” and a lot of people are suffering from it.

Microsoft is out to change that. This week, they introduced “Avatars” for Microsoft Teams.

It’s basically a 3D avatar you create so “you” don’t have to be on camera all day. Here’s what the early version looks like…

Here’s your full rundown this Wednesday morning…

• Conversion - Avoid This Common Paid Ad Mistake

• Apple AI - Tech Giant Acquires Its Own AI

• High Ticket - 2 Sales Tactics for Big-Ticket Conversions

• Rep - 8-Point Checklist For Your Online Reputation

• Freelancers - 3 Red Flags You May Be Giving Clients

Lurn Bytes: Your Daily News Download

Running Paid Ads? Don’t Make This Conversion Mistake - Let’s say you have an offer that converts, and you’re ready to scale the paid traffic you’re sending to it. According to one expert, most of us overlook one MAJOR issue when we start scaling. Make sure you’re not doing this…

Apple Acquires Its Own AI Startup - Apple doesn’t want to be left out of all the AI fun in 2023. This week, rumors are swirling that Apple is acquiring WaveOne. It’s a company with AI designed for compressing video. Apple hasn’t confirmed, but some details are leaking out…

2 Sales Tactics For High-Ticket Conversions - An offer is only as good as the way it's presented. If you have a fantastic offer or product, but you’re not communicating the value of it - it’s extremely tough to get any sales. If you need more sales tips, we highly recommend these 2…

Better Manage Your Online Reputation In 8 Steps

How much attention are you paying to your personal, brand, or business’s online reputation? If you’re like most online entrepreneurs, the answer is: probably not enough.

There’s a simple truth these days…

People simply WON’T buy from companies or individuals when they see lackluster reviews, customer complaints, or no reviews at all. Think about your own buying behavior. When’s the last time you bought ANYTHING without checking out the reviews or reputation of the product/company?

Alright, you’re convinced. Now, how do you get started managing your online reputation?

You can start by checking out this 8-point checklist from Semrush.

It covers…

• Auditing your current reputation…

• Creating a strategy…

• Planning for crisis management…

• Encouraging more reviews…

• Managing negative reviews…

• And much more…

Even if you already have an online reputation strategy in place, it’s wise to double-check it against the checklist. Don’t leave those conversions on the table!

Check out the full checklist right here…

70%

That’s the percentage of small and medium sized businesses in the U.S. that have used freelancers at least once, according to DemandSage.

Are You Giving Off These 3 Red Flags?

You’ve got your freelancing/consulting/agency business up and running and you’re pumped. But you just can’t seem to get a good volume of clients no matter what you try…

Don’t panic, this is more common than you think.

frequently , freelancers and consultants are giving off 3 major red flags to their potential clients without even realizing it!

Today, we’re diving into the 3 biggest red flags we see all the time. Make sure you’re not doing any of these!

#1 - Your Pricing Is Too LOW

One of the most significant red flags that you may be presenting to new clients is pricing that is too low.

While it may be tempting to set low prices in an effort to attract new clients, doing so can send the wrong message. If your prices are that much lower than your competition, potential clients might question the quality of your work and wonder if you are cutting corners to save costs.

Make sure you see what others in your niche are charging. You can still charge less, but don’t go overboard!

#2 - A Lack Of Reviews & Examples

Another significant red flag that you may be presenting to new clients is a lack of reviews or a portfolio without proven results.

People almost never buy ANYTHING without seeing reviews anymore. That extends to freelancers and consultants.

Make sure to ask satisfied clients for reviews. If you’re just starting out, make sure you showcase your best work in your portfolio that displays your skills and expertise.

#3 - Poor Communication

Finally, a third red flag that you may be presenting to new clients is not being a good communicator when they reach out to you.

If a potential client contacts you with questions or requests for more information and you don't respond promptly or provide clear and concise answers, it can be a red flag that you are difficult to work with or unprofessional.

Always prioritize communication with potential clients.

Respond to emails and messages as quickly as possible and provide clear and concise answers to any questions they may have. You can also consider setting up an automated email response or using a project management tool to help you stay organized and on top of client communications.

ICYMI - The Biggest Stories You May Have Missed

Twitter Tests New ID-Backed Verification - It looks like Twitter is taking their verification process more seriously than they initially led on. Reports suggest Twitter could be adapting a process that requires government IDs to get verified. Musks war on “bots” is ramping up…

HR Departments Fight Back Against AI - A new report from Gartner indicates that nearly half of HR departments polled are working on guidelines for using AI like ChatGPT in the workplace. Others like Bank of America have already banned the tool for employees…

Amazon Cuts 9k Jobs & AWS Is The Biggest Loser - The wave of big tech layoffs continued this week, this time with Amazon announcing they’re cutting roughly 9,000 jobs. Reports suggest that as much as 10% of those jobs are coming from the Amazon Web Services division…

We Want To Hear From You!

Drop us a line and lets us know what you think or what you'd like to see more of at [email protected].

For any other questions, please reach us at [email protected]