Author Jane Friedman was surprised to find some books with her name on it being sold on Amazon that she didn’t actually write.

The culprit? AI Imposters.

AI-written imposter works are becoming a bigger problem as large language models get better at mimicking authors’ voices. Marketplaces like Amazon are struggling to adjust their policies to this new reality.

It’s just another example of how AI is opening up new opportunities, but also creating some serious challenges.

Here’s the rundown for today…

• ChatGPT Free Feature - Premium Feature Available For Free

• Youtube Fights Ad Blockers - New Popup

• Landing Page Secrets - Upgrade Your Landing Pages

• AI Business Plan - Validate Your Ideas

• Risk Reversal - Powerful Way To Boost Conversions

Lurn Bytes: Your Daily News Download

ChatGPT Expands Custom Instructions Feature To Free Users - OpenAI announced that it’s expanding custom instructions to all users. This means that free users can now save time by not having to repeat the same instructions every time in a thread. That’s good news for marketers who aren’t signed up for the premium plan…

Youtube Gets More Aggressive Against Ad Blockers - Youtube continues to try and discourage ad blockers. Last month they limited users with adblockers to watching 3 videos. Now they’re showing them a countdown popup demanding they turn off their ad blocker or sign up for Youtube Premium. The goal is to better monetize their users with ads and Premium subscriptions….

How To Create A Landing Page That Works - To turn your traffic into a profitable asset for your business, you need a great landing page. If you want to create better landing pages, check out this infographic, which breaks down a simple framework for a landing page that can be applied to all kinds of online businesses…

5 ChatGPT Prompts To Validate A Business Idea

There’s been a lot of talk on how to use ChatGPT to create content quickly. However, one of the most powerful uses of ChatGPT is to help you GENERATE and VALIDATE ideas.

That’s why we wanted to share this article with you.

TLDR: 5 ChatGPT Prompts To Validate A Business Idea

ChatGPT is really useful when you’re coming up with an idea for a new business, or a new area you want your business to expand into.

With the help of the prompts in this article, you can clarify & strengthen your business plan so that you’re more likely to be successful.

Obviously, ChatGPT has its limitations, so only use the feedback you get as ONE OF MANY data points when building your plan.

Here are the prompts you can copy and paste…

Figure Out Your Unfair Advantage: “I’m thinking of starting a business that [describe what this business does] and I want to understand my unique strengths in making it a success. I have experience in [describe your experience] and expertise in [describe your expertise]. I have access to people who [describe your network]. Can you give me the reasons why this will and won’t be a success based on my specific situation?”

Understand Your Perfect Customer: “Now you know what business I want to start, can you suggest who might be the one ideal customer for this business? Can you describe their demographics and explain what problems they might have, that my business might solve. Please rank these problems in order, starting with the most important thing to them. Next, tell me what products or services they are currently using to solve these problems.”

Assess Demand For Your Idea: “Can you give me 3 main reasons why someone would want to buy my product? Next, estimate how many people in [location, if applicable] could be in my target audience, and tell me the size of this market and its likely growth over the next five years. Please also include any adjacent markets I could explore.”

Collect Feedback: “Create a survey for my potential audience. Start by giving a description of my business and who it’s for, to set the scene. For the first question, create three compelling value propositions that address how my business solves a problem for them, and ask which value proposition most resonates. Next, ask how likely they would be to buy, and then ask what this new concept would need to do to win their business. Finally, give me options on how I collect this feedback from my target audience.”

These prompts can help you clarify and strengthen your business plan. Check out the full article below to get even more insights on how to use the AI chatbot to validate your business idea.

Daily Hack - The Power Of Risk Reversal

When your customers buy from you, they take on two types of risks: financial and time.

The financial risk is obvious. If they give you money and don’t get what they want in return, then they’ve lost that money. They are financially worse off.

That’s why many companies offer money-back guarantees.

Zappos: They have their famous 365-day return policy, showing they understand the commitment a customer makes and ensure satisfaction at all costs.

Costco: They have an almost no-questions-asked return policy, allowing members to return even opened and partially used products if they're not satisfied.

L.L. Bean: This retailer used to have a legendary LIFETIME 100% satisfaction guarantee, allowing customers to return products years after purchase if they weren’t satisfied. After over 100 years it was changed to a 1-year money-back guarantee.

This is classic Risk Removal. It's about assuring the customer that their monetary investment is safe.

But you can go a step further…

Risk Reversal: This is where the gold is, a level up from merely assuring customers their money is safe.

In risk reversal, businesses not only remove the risk for the consumer but also ASSUME it on their behalf.

The underlying message is that you’re so certain about your product's efficacy that you’re willing to bear the costs if a customer doesn't find value in it. It addresses the TIME & EFFORT investment that customers take when they buy your product.

Many companies use these kinds of guarantees.

Aldi: Their "Twice as Nice Guarantee" promises that if you're not 100% satisfied with a product, they'll replace the product and refund your money.

Hampton Inn Hotels: 100% Hampton Guarantee™. If you’re not 100% satisfied, they don’t expect you to pay.

Simply put, if you want to increase the value of your offers, then risk reversal is more powerful than risk removal - especially for higher-end offers.

Before you implement a risk reversal policy, be sure to consider these 3 things…

Is Your Product Good? You only want to reverse the risk on a product or service that you 100% believe will get your customers the results they want.

Financial Risk: Can you handle the financial implications of your risk reversal guarantee?

Qualify Your Guarantee: Some of your customers might try to exploit this. You need to set parameters that qualify a customer for the risk reversal - mainly using your product!

As you can see, for many businesses reversing the risk can be a powerful way to make their offers more attractive. If you do it, be smart about it and, like everything marketing-related, run some tests and let the DATA tell you if it’s worth it or not!

ICYMI - The Biggest Stories You May Have Missed

YouTube Previews New Option to Link Shorts Clips to Longer Video Uploads - Youtube Shorts get a lot of views, but they generally don’t translate well to views for the main channel. Youtube is rolling out a new feature that can help creators drive more traffic from their shorts to their longer videos. It might just make Shorts even more valuable for marketers and other Youtube creators…

X Lowers Its Requirements For Ad-Revenue Program - X, formerly Twitter, announced that it’s lowering requirements for its creator payout program. Xreators with 5 million impressions in the last three months will be eligible for ad revenue sharing. This certainly opens up the opportunity for more users…

What The Finance Industry Tells Us About The Future Of AI - The hyper-competitive finance industry is usually at the cutting edge of new technologies. While AI has gone mainstream this year, it’s been a staple for years in the financial industry. This article lays out the changes the financial industry has seen, which may be a preview for other industries…

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