Work Perks 🏓

Good morning! If you’re a fan of playing pool at the office, look away. Google officials announced they’re cutting some of the famous “work perks” the company has been known for as costs rise.

So what’s on the chopping block? Fitness classes, shuttle buses, and new computers to start.

They’re also cutting back on their free snacks - but no word yet on whether the indoor rock climbing wall will stay…

Here’s your full rundown this Thursday morning…

• Paid Ads - Meta Cracks Down on Certain Ad Content

• StoryTime - Improve Your Marketing With Storytelling

• TikTok - 11 Trends To Use Now

• Trust Me - How to Build Trust Through Content Marketing

• Conversions - Quick Opt-In Page Fixes to Boost Conversions

Lurn Bytes: Your Daily News Download

Meta Cracks Down On Certain Ads - With new waves of privacy laws beginning in the EU, Meta is considering banning certain ads. It largely depends on the niche and what targeting advertisers have set. Will it impact you?

How To Improve Your Marketing With Stories - There’s a simple truth a lot of marketers overlook: everyone loves a good story. That’s why effectively weaving storytelling into your marketing can be a total game changer. Check out this guide to working storytelling into your branding ASAP…

11 Best TikTok Trends To Use ASAP - Going viral on TikTok is ALL about leveraging the biggest trends on the app. Staying current is the name of the game. With that in mind, we’re sharing this guide to 11 of the biggest trends taking the app by storm right now…

[How To] Build Trust With Content Marketing

Content marketing can be a great way to drive traffic to your business and reinforce your branding…

But one of the best uses for content marketing is building TRUST with your target audience.

These days, people rarely buy from brands they don’t know and trust. Consumer behavior has shifted dramatically in the last 10 years, and now people often buy from brands whose mission they believe in, they trust, and they have a relationship with.

The best way to hit those criteria is with CONTENT.

That’s why we’re sharing this guide from White Label SEO. They cover the best practices for using content to build trust with your audience, including…

• How to make more relevant content

• Prioritizing value in your content

• Successful brand stories

• Incorporating ethics and honesty

• And using targeted ads

Check out this comprehensive guide right here!

17%

Only 17% of marketers use CONTENT to build trust and nurture their audiences, according to SEMrush. 46% use it to attract traffic.

Landing Pages - 3 Ways To Boost Conversion

The beauty of the opt-in page is that once people sign up, they can be marketed to for as long as they stay subscribed to the list.

But far too many opt-in pages are not optimized to maximize conversions. We see this all the time!

People are always rushing to put together an opt-in page without too much thought - and then they complain when it doesn’t convert well!

So today, we’re focusing on the 3 MOST IMPORTANT areas to focus on to maximize your opt-in page’s performance…

 #1 - The Headline

This sounds obvious, but so many marketers are lazy when it comes to their headlines. You need to focus on this line more than anything else!

Make sure you grab the audience’s attention as soon as they land on your page.

If the user doesn’t know what your page is all about right away, they’ll probably click off. People’s time is valuable.

The headline should clearly state what the audience will receive in exchange for their email address. Be totally transparent with them right up front. They will appreciate that transparency.

And be specific! Show the audience what value you’ll provide them directly in the headline.

Here’s an example:

“FREE Report: Steal My Secrets To Gain 11 LBS of Pure Muscle WITHOUT Lifting Weights”

When someone reads that headline, they know EXACTLY what they’ll get.

They’ll learn how to gain a specific amount of muscle, and they know they won’t have to spend hours in the gym every day.

#2 - Use Multiple STRONG Subheads

The job of the first subhead is to support and clarify the headline. Those two pieces (the headline and subhead) should work together.

Think of it as an opportunity to boost the message the headline delivers. It makes it possible to add more detail, to help create anticipation and desire.

An example of a subhead to go with the good headline above is:

“And Enjoy Looking In The Mirror So Much It’ll Be Tough To Walk Away”

But don’t just stop there. If you have long blocks of copy, make sure to break them up with multiple subheads that ALL focus on key benefits. A lot of people just skim pages - the subheads should catch their attention.

#3 - Use More Bullet Points

This is where you build value.

In the bullet points you’ll want to provide additional information in a visually appealing way. Instead of a long-block of text, break up all the additional information into bullets.

This format is perfect for people who are scanning your page.

You can go into further detail about what you’ll be giving people who opt in, and why they should be interested in you. This is also a great place to build your track record.

Putting in this extra bit of effort can help better optimize your opt-in page.

Now focus on those 3 key elements of an opt-in page, and let us know if your conversions improve!

ICYMI - The Biggest Stories You May Have Missed

Zoom Adds Numerous Features As Competition Rises - Zoom absolutely took off during the pandemic, becoming the go-to video conferencing platform for many. Now, the company is adding a ton of new features to compete with other tech darlings like Slack and Calendly. This could be big…

SBF Allegedly Bribed Chinese Official With $40M - Shocking new revelations surfaced this week when a new indictment alleged that Sam Bankman-Fried paid out nearly $40 million in bribes to a Chinese government official. Things are not looking good for the one-time crypto wunderkind…

“Twitter Is Dying” Say Some - Twitter usage may be up since Elon Musk took over the platform, but according to some, Musk’s changes to the platform could be long-term issues. Now there are serious concerns about the “value” the app is presenting to users…

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