We wish we were joking 🤡

Welcome back! We wish we were joking about this story. Late last week two tech titans agreed to fight in a “cage match.”

That’s right, it’s Tesla’s Elon Musk and Meta’s Mark Zuckerberg. Apparently, company spokespeople have confirmed the claims.

We’re still not convinced this isn’t some billionaire publicity stunt…

Now, here’s your full rundown this Monday morning…

• Discord - You Can Now Sell On This Platform

• Engagement - Get More From LinkedIn

• Branding - 7 Tips To Creating An Unforgettable Logo

• (Dis)Confirmed - Your Key To “Unlocking” ChatGPT

• Daily Hack - 2 Tips To Optimize Your Landing Page

Lurn Bytes: Your Daily News Download

Discord Will Let You Sell Downloadable Products - We don’t talk much about Discord here (yet), but it does have 196 million active users right now. And good news if your audience is there. Discord is now letting people sell downloadable products like ebooks, guides, and reports directly on the platform.

LinkedIn Shares Tips For More Engagement - Another overlooked platform for many marketers is LinkedIn. But it’s hiding a treasure trove of engagement from active users. Here’s the updated best practices guide for boosting engagement directly from the LinkedIn team…

7 Tips For Creating an Unforgettable Logo - Do you have an unforgettable logo for your business, or did you treat it like an afterthought? Here are 7 tips to use that will make your logo unforgettable in your customers’ minds…

“Disconfirming” Questions Lead To ChatGPT Gold

If you’ve tried ChatGPT but haven’t gotten as much out of it as you’d hoped, this new guide from SearchEngineLand could make a BIG difference for you.

It’s all about using “disconfirming” questions with ChatGPT to elevate your PPC game (but it can work for other content too!)

TLDR - Why Disconfirming Questions Are You Key To ChatGPT Gold

Everyone knows that the prompts you give ChatGPT make all the difference in your response.

But hardly ANYONE asks ChatGPT “disconfirming” questions. Instead, most people just ask the AI to tell them ABOUT something.

Here’s why disconfirming questions make such a big difference.

• By asking ChatGPT what problems or issues a product, service, or offer might have, the AI gives you MUCH more specific information.

• You’re then given a list of common OBJECTIONS that people have - and that’s where you can really DIAL IN your marketing efforts.

The full experiment from SearchEngineLand is fascinating and definitely worth the read. It has so many takeaways to use with ChatGPT…

Here’s The Full Guide!  

Daily Hack - 2 Tips To Optimize Your Landing Page

The beauty of the opt-in page is that once people sign up, they can be marketed to for as long as they stay subscribed to the list. But far too many opt-in pages are not optimized to maximize conversions.

We see this all the time!

People are always rushing to put together an opt-in page without too much thought - and then they complain when it doesn’t convert well!

So today, we’re focusing on the 2 most overlooked areas to focus on to maximize your opt-in page’s performance…

#1: Use Multiple STRONG Subheads - Obviously the headline is most important, but DO NOT overlook the subheads! The job of the first subhead is to support and clarify the headline. Those two pieces (the headline and subhead) should work together.

Think of it as an opportunity to boost the message the headline delivers. It makes it possible to add more detail, to help create anticipation and desire.

But don’t just stop there. If you have long blocks of copy, make sure to break them up with multiple subheads that ALL focus on key benefits. A lot of people just skim pages - the subheads should catch their attention.

#2: Use More Bullet Points - This is where you build value. In the bullet points you’ll want to provide additional information in a visually appealing way. Instead of a long-block of text, break up all the additional information into bullets.

This format is perfect for people who are scanning your page.

You can go into further detail about what you’ll be giving people who opt in, and why they should be interested in you. This is also a great place to build your track record.

Putting in this extra bit of effort can help better optimize your opt-in page.

What do you think of this daily hack? Well, this is just the start of what we have for you…

In the Digital Marketing Alliance we’re going DEEP on all of the EXACT marketing tactics we use every day. With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..

And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!

ICYMI - The Biggest Stories You May Have Missed

Prime Day Will Feature Invite-Only Deads - Amazon just announced that Prime Day 2023 will be held on July 11th and 12th this year. But the big announcement is the introduction of “invite-only” deals where you can request invites to special discounts on items that typically sell out fast… 

OpenAI Plans For AI App Store - Everyday of 2023 seems to come with dozens (if not hundreds) of new AI apps and tools. Well, OpenAI wants to put them all in one place. Think of it like an “app store” but only for AI tools. Here’s what we know so far…

Vimeo Debuts 3 AI-Powered Features - Editing videos on Vimeo just got a whole lot easier. The new tools can help you create scripts, record with a built-in teleprompter, and more easily edit out pauses in your videos. These could make anyone’s videos appear much more professional…

Let Us Know What You Think!

Did you like today's issue? We'd love to hear from you! Let us know what you think about Lurn Daily...

For any other questions, please reach us at [email protected]