And The Winner Is…🥇

Happy Friday! Need some branding notes? Well, a new report just dropped ranking America’s 7 most-trusted and most-liked brands.

Familiar faces like Costco, John Deere, Toyota, and Trader Joe’s made the top 7. But we have to say, #1 caught us by surprise. See for yourself right here…

If you’re looking to create a strong brand, modeling your marketing after those 7 businesses is a great place to start.

Now, here’s your full rundown this Friday morning…

• Data, Data, Data - Meta Drops New Ad Metrics

• Whoops! - TikTok Is Storing Creator Data in China

• Freelancers - 7 Financial Mistakes to Avoid

• Explain Yourself - Why “Explainer” Videos Are So Valuable

• Power Of One - The Most Underrated Social Media Tip

Lurn Bytes: Your Daily News Download

Meta Shares New Video Ad Performance Data - With the cost of ads rising and competition increasing, it’s imperative you know how your ad campaigns are performing. Well, Meta just dropped a ton of new data insights to help you optimize your campaigns. You can check it out right here…

TikTok Creators’ Financial Data Stored in China - This is sure to bring back more calls for a TikTok ban. A new report suggests that sensitive information from U.S. Creators including financial info and social security numbers are actually being stored in China, not in Virginia like the company said. It’s a tough look for the company already facing regulatory concerns.

Freelancers: Avoid These 7 Financial Mistakes - One of the best things about being self-employed is the freedom it allows. But there are also some financial mistakes many of us make that we aren’t even aware of. Here are 7 common mistakes to avoid. Are you making any of them?

[How To] Boost Traffic With Explainer Videos

Everyone knows that one of the best ways to drive traffic is through video content. Every platform is prioritizing video now, and it’s how many consumers engage with brands.

But there is an extremely simple video format many still overlook: Explainer Videos.

TLDR - Here’s How To Use Explainer Videos To Drive Traffic

Here’s why they can be such valuable tools for your business…

#1 - You don’t need to be on camera - They’re great for people who don’t want to be on camera, but still want to create video content. You can walk the users through a product, offer, or problem completely off camera. You can use text on screen if you’d like, or do a “like-live” demo. You can even use an AI voice if you don’t want to speak on it.

#2 - The videos can be short - The data shows that 77% of people will fully watch explainer videos that are between 1 and 2 minutes long. People often think these need to be long videos, but the shorter ones do best.

#3 - You show off your expertise - If you solve a problem for someone and help them with your video, they are much more likely to visit your site or buy from you. With these videos, you become an instant authority.

So how do you get the most out of these videos for your videos and make them yourself? It’s all in this guide below!

62%

That’s the percentage of Internet users in the U.S. who access YouTube every single day, according to The Social Shepherd.

Daily Hack - Master Just ONE Social Platform

Here’s something we see marketers do constantly. They spread themselves (and their content) across every single social media platform they can.

The thought process is that you’re more likely to have success on ONE platform if you use them all right?

Well, the exact opposite is actually true.

If you want to boost organic traffic and stay on your audience's radar, it’s best to pick just ONE platform at first. When you focus on one platform, you’ll become a master of it quickly, and really understand how the algorithm works, and how your audience reacts to your content.

Make sure to post consistently on the social media platforms where your customers love to hang out.

We recommend you choose ONE of the top 5 platforms in 2023:

• Facebook

• Instagram

• TikTok

• YouTube

• Twitter

…and commit to DAILY posts.

Do some research and determine which platform is best for reaching your audience.

It probably sounds like a ton of work, but it really isn’t. If you spend just an hour or two at the beginning of the week prepping your content, you’ll have plenty to post.

Plus, AI tools make it easier than ever!

Take ChatGPT, for example. You can use it to quickly create text posts for Facebook, tweets, or even scripts for short videos.

There are other AI tools that can help as well with other parts of the process,like cutting videos and adding captions. These tools can take tasks that’d take you or your team hours to do and get them done in minutes.

Instead of posting randomly on a bunch of platforms - picking ONE and posting frequently will get you so much more traffic and exposure.

Remember, daily posts are crucial for audience building and engagement!

Don’t forget, we’re going IN-DEPTH on all of the EXACT marketing tactics we use every day inside The Digital Marketing Alliance.

With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..

And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!

ICYMI - The Biggest Stories You May Have Missed

Popular Android App Busted For Spying on Users - Well, no one expected that. After being downloaded 50,000 times, an app on the Android store was busted for spying on users. It included malicious code that accessed the phone’s microphone, and sent documents, web pages, and media files from the user’s phone…

5 Tips: Launch a Business While Keeping Your Day Job - So you want to start a business, but you can’t give up on your day-job just yet. Here’s the good news, most people fall into that category. And if that sounds like you, here are 5 tips for starting your own business outside your 9-to-5 job…

LinkedIn Wants AI To Help You Hire - This week, LinkedIn added some new generative AI features into its recruiter platform to help you craft perfect messages when reaching out to potential employees. If you’re adding team members, or plan to in the future, check this out…

Let Us Know What You Think!

Did you like today's issue? We'd love to hear from you! Let us know what you think about Lurn Daily...

For any other questions, please reach us at [email protected]