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Good morning! Since its release last year, one of the biggest complaints about ChatGPT is that it can’t access any information after 2021.

Well, that just changed…

OpenAI announced that in certain cases, ChatGPT can now access the Internet through the new plugins that were released last week. This is a HUGE evolution for the AI, and opens up a whole new world for content creators.

Here’s your full rundown this Tuesday morning…

• Paid Ads - Do This Or Risk Big Performance Drops

• Algorithms - Master Instagram With This Tutorial

• ID Please - New Age Restriction Laws Are Coming for Social

• $$$ - Substacks Top Creators Are Racking It In

• Simplify - 3 Crazy Simple Copy Hacks That Convert

Lurn Bytes: Your Daily News Download

Advertisers - Do This Or Risk a Performance Dip - The deadline to upgrade to Google Analytics 4 is fast approaching (July 1). And according to Google, advertisers that do not make the switch in time risk a huge drop in their ad performance. If you run paid ads, don’t miss this…

Exactly How The Instagram Algorithm Works - Figuring out exactly how any platform works is extremely daunting. But the better you know the algorithm, the better you can optimize your content and advertising. Check out this quick-hit guide on exactly how to master Instagram…

New Social Media Age Restrictions Coming Soon? - Utah just passed a bill that puts some stringent limits for social media use for those under 18. One that caught our eye was a new “curfew” for minors on many social media apps. Could this be coming to your state next?

These Substack Newsletters Make HOW Much?

One of the fastest-growing platforms over the past few years has been Substack. It’s a newsletter platform where anyone can create a newsletter and offer subscriptions either for free or a small monthly price.

Well, a new report indicates the top Substack newsletters are absolutely racking it in.

The top 27 Substack newsletters have combined for a whopping $27 million in revenue in the last 12 months.

The top 5 earners are all bringing at least $1 million annually, according to this report.

The top categories for these high earners include:

• Politics

• Culture

• Parenting

• Tech

• Business

• & a few more…

Check out the full list of the top earners right here - you won’t believe how much the #1 is making per year.

And if you’re interested in launching your own - there’s a full how-to guide right here!

38%

That’s the percentage of people who will stop engaging with a website if the content or layout is “unattractive,” according to Hubspot.

3 Incredibly Simple Copy Hacks (That Convert)

One of the biggest problems we continually see from copywriters is they make their copy too COMPLICATED.

Here’s the truth: it’s the SIMPLE copy strategies that work the best.

That’s why we’re sharing 3 of our favorite strategies that we use every single time we write copy. They’re simple, they’re straightforward, and they work over and over.

#3: Benefits NOT Features

Selling is all about the benefits of a product, not the specific features or details.

If you're focusing too much on describing the product’s features, you're going to bore your audience to death. Talking about the technical aspects of your product or offer just won’t work.

The audience wants to know what's in it for them. What will this product do FOR THEM.

They don’t care that your mattress is 76 inches by 80 inches. They care that they’ll finally wake up rested and without screaming back pain.

Focus on what problems you can solve for them.

Get to the root of why this person is reading you in the first place. Remember people buy based on emotions.

#2: Use Open Loops

When you use an “open loop” you greatly increase the chances your audience reads through the entire copy. The last thing you want is for them to tune out or click away.

Think of open loops as teasers or cliffhangers.

With an open loop you grab attention and create mystery so that the reader wants to continue on to get closure. Think of the end of any television episode that makes you immediately want to keep watching.

That’s an open loop!

They’re perfect when trying to get people to click to the next page, or finish a long piece of content.

#1: Never Forget the Visual Flow

You hear us talk about “visual flow” a lot. Well, there’s a reason. It’s one of the most important pieces of your copy.

There’s a simple, but harsh truth to copywriting…

It does not matter how good your copy is. Absolutely no one will read it if it looks terrible. Think of a giant text wall. How appealing is it to read?

Create a beautiful visual flow that makes your writing easy to read. You can accomplish this by writing sentences of varying lengths.

Bold some words. Italicize others. Put [brackets] around some.

Just make sure you keep switching up the format to keep people reading!

ICYMI - The Biggest Stories You May Have Missed

Spotify Adopts “TikTok Like Design - We hope you enjoy TikTok as much as every other platform does! This week, Spotify announced they’re redesigning their feed, and it very closely resembles TikTok. At first glance, a lot will change...

Can 3 Words Prevent Overthinking? - It’s easy to second-guess yourself or overthink when you’re running your own business. When you’re constantly making decisions, some just come easier than others. Next time it feels like you’re overthinking something, try those 3 words...

AI Prompts Become Extremely Valuable - Generative AI is absolutely EVERYWHERE these days. Every platform is investing in it, and we hear about ChatGPT constantly. So does that make “prompts” for these AI tools the next gold rush. One person thinks so...

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