'Harry Potter' audiobook narrator Stephen Fry said AI was used to steal his voice, and warned that convincing deepfake videos of celebrities will be next.

Apparently, the British actor’s readings of the 7 Harry Potter books were used to create audio that sounds EXACTLY like him.

That worries him since his voice could be used to read anything from calls for political violence to adult material!

He believes it won’t take long for video AI technology to catch up, allowing people to create convincing videos of celebrities doing and saying anything.

Here’s the rundown for today…

• New Google Search Update - Addresses AI Content

• Meta Creates “Basic Ads” -  New Feature Incoming

• Turn Reels Into Ads - Helpful Infographic

• TikTok Ads - Helpful Tool To Get Started

• Opt-In Pages - How To Create

Lurn Bytes: Your Daily News Download

Google Updates Search Engine Algorithm - Google's September 2023 "helpful content" update includes an improved system for classifying useful content and new guidelines about hosting third-party content on your website. The update also clarifies Google's stance on AI-generated content and encourages website owners to self-assess their content's quality…

Meta Releases “Basic Ads” - Meta is implementing a new feature called “Basic Ads” which doesn’t draw on users’ past activity. While it could significantly reduce ad revenue, it might be necessary to survive the onslaught of regulators it’s been under…

3 Steps To Turn A Reel Into An Ad [Infographic] - Short-form videos are popular and can help businesses spread their brand message in a fun and cost-effective way. Instagram offers tips for creating effective short videos, called Reels, which can also be used as ads, especially during the holiday season…

Upgrade Your TikTok Ads By Learning From Others

TikTok is a fast-growing ad platform. Many digital marketers are using it to drive leads into their businesses.

For many years, the Facebook Ads Library and the Google Ad Transparency Center have been valuable tools to learn from other marketers and improve your ads. Now TikTok has a similar tool you can use to improve your ads.

TLDR - 11 Sneaky Ways to Use the TikTok Ads Library for Better, More Engaging Ads

The TikTok Ads library is a directory of all ads that have been shown on TikTok. By studying what other marketers are doing, you can create BETTER ads yourself.

The article has a bunch of ideas on how you can do this.

The 11 strategies the article talks about are…

1. Filter to see top performers

2. Learn which content ideas you don’t like

3. Peek at your competitors’ TikTok ads

4. Check out stats and set goals

5. Find popular hashtags

6. Get fresh audio ideas

7. See which trends are coming and going

8. Find the right influencer for your business

9. Source businesses for future partnerships

10. Client prospecting

11. Learn new targeting tactics

By applying these strategies, you can put yourself in a better position to succeed with TikTok advertising. Check out the full article to learn more!

Daily Hack - How To Create High-Converting Opt In Pages

Opt-in pages are pages designed to collect people’s email addresses.

The main focus, and main goal, of any opt-in page is to collect email addresses. In most cases, the best way to do this is to offer something of value in exchange for someone’s email address.

When people see that they’ll receive value, like a free report, they’re HAPPY to give you their email address.

Why Are Opt-In Pages Important?

Opt-in pages are important because they’re the #1 way to build an email list.

There is no better way to build an email list than with an opt-in page. That’s because opt-in pages are SIMPLE and DIRECT. People know exactly what to do - put in their email address.

When people see too many options, long pages, or a full menu of pages on a website, it’s overwhelming. Someone who is overwhelmed usually doesn’t take action. With a simple opt-in page, you make the process simple and straightforward.

Key Elements Of An Opt-In Page

There are some common components that make an opt-in page as effective as possible.

Here are the key elements of an opt-in page:

• Offer

• Image

• Headline

• Sub-headline/Bullet Points

• Call To Action

The offer is a free gift or something of value that you’re giving to people in exchange for their email addresses. This incentivizes people to opt in. If you have the right offer for the right audience, it’s a NO BRAINER for them to opt-in.

The best options for offers are free reports or free books. A free report is the best option to start with, as it requires less time and energy than a whole book. Since it’s digital, it’s easy and free to deliver.

The image is usually the first thing people see on your opt-in page. People’s eyes naturally gravitate towards images, so make sure it’s high quality and attention-grabbing.

In most cases, your image should be an image of your free gift. For example, if you’re offering a free report, the image should be the cover of your report.

The headline is how you catch people’s attention. Besides the image, the headline is always one of the first parts of an opt-in page people see.

Here are some tips for writing an attention-grabbing headline:

• Spark curiosity

• Say something controversial

• Talk about a big benefit

• Be specific

If you can do at least one of those things with your headline, it will be effective at getting people’s attention.

The sub-headline supports the headline. It adds more explanation to what the headline says and brings people one step closer to opting in.

Bullet points address the main benefits of your offer. They should be short and sweet, and add to the visual appeal of the page.

Note that bullet points are OPTIONAL. If you don’t know what to write, you can leave them out. Remember, opt-in pages thrive off of simplicity.

The call to action instructs people on what to do next. This can be in the form of a button or a box to enter their email address.

If there’s a button, it will say something like, “Click here to...” If there’s a box or form, it will say something like, “Enter your best email below…”

There are many ways to state your call to action depending on your offer and your page structure. As long as you’re making it CLEAR and ENTICING for people to take action, you’re on the right track.

ICYMI - The Biggest Stories You May Have Missed

Meta Releases New Ad Tools - Meta is rolling out awesome new ad tools just in time for the holiday season! From letting advertisers set time-based budgets to offering in-stream discount codes, these features aim to make ads more effective and shopping more fun…

Pinterest Also Unveils New Ad Tools - Pinterest also revealed new, eye-catching ad tools that its brands can use. From "Showcase" ads that you can swipe through for more info, to "Quiz" ads that engage users with fun questions, there are new toys to play with on this often overlooked platform…

WhatsApp Will NOT Implement Ads - Meta has denied reports suggesting they're thinking of adding ads to WhatsApp's home screen. Instead, they're focusing on features like WhatsApp Business and peer-to-peer payments, aiming to tap into the app's 2 billion+ users in different ways…

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