Viral Strategy 🔬

Welcome back! Did this story come up at your Memorial Day BBQ? Late last week Elon Musk’s Neuralink announced it received FDA approval to start studying brain implants in humans.

Musk’s plans for Neuralink are lofty. He envisions the implants leading the way to web browsing and telepathy. And he thinks they also could help with conditions like obesity, depression, and many others.

We hope he’s right - but we’ll let someone else be the “beta tester” for now...

Now, here’s your full rundown this Tuesday morning…

• Good News - Ad Costs Are Finally Dropping

• Viral - How She Got 6.6M TikTok Followers

• Balance - 6 Strategies For Better Work/Life Balance

• Local - How to Master Local SEO For Your Clients or Business

• Going Live - How to Boost Revenue With Live Events

Lurn Bytes: Your Daily News Download

Ad Costs Drop 33% In Q1 2023 - Finally some good news when it comes to paid media. A new report shows ad costs fell significantly in Q1. They were actually down a whopping 33%. One caveat however, conversions actually dipped 19% in the quarter as well. Here’s where the experts expect prices to head next…

Case Study: How a 1-Person Team Got 6.6M TikTok Followers - One of the most successful brands on TikTok has been the language app Duolingo. But it wasn’t an entire team behind their success, it was one 24-year-old woman. This just goes to show how ANYONE can succeed on the app with the right approach…

6 Strategies For Better Work Life Balance - Feeling burned out? You’re not alone. Instances of people reporting “burn out” have been at record highs this year. If you’re feeling overwhelmed (or the next time you do) check out this list of 6 strategies for maintaining a better work/life balance…

29 Tips For Better Local SEO Rankings

For most small businesses, local SEO rankings are absolutely critical for their lead flow. That means it’s one of the most in-demand skills for freelancers and marketers.

While some of the SEO principles are the same for local vs. general SEO, there are some crucial differences.

TLDR: Check Out The 29 Tips For Better Local SEO

This free guide we came across does an excellent job of breaking down all of the most important ranking factors for local SEO, while also explaining the easiest ways to boost a business's rankings.

The biggest takeaways for us were:

• Optimizing Google Business Pages

• Negative ranking factors to avoid…

• Build local links manually…

• Enhancing your website’s “signals”...

• Optimizing anchor text to boost your ranking…

Remember: Local SEO is not just for traditional brick and mortar businesses. Plenty of consultants and freelancers get extra clients and revenue thanks to strong local rankings.

This guide can be a major help…

24.4%

That’s the percentage of all clicks that go to the first result in local business searches, according to Safari Digital.

Daily Hack - Boost Revenue With Live Events!

One of the best ways to create a cash infusion for your business is with live events.

A lot of people avoid doing them however. They think…

• It’s too much work.

• Their product/offer isn’t right for live events.

• Their list won’t respond well.

All of these are just way off base.

Almost every product/offer lends itself to live events. Plus, hosting a “live event” does not have to be some giant undertaking. In the post-pandemic world, everyone is very familiar with Zoom and hosting a webinar has never been easier.

Plus, live events are an incredibly powerful way to bring your audience together and create genuine connections with your customers.

They allow you to do things that you can’t do otherwise:

• You can create an amazing experience for your audience.

• You get the chance to connect with your customers on a deeper level.

• You can adapt your pitch to the audience on the fly, and answer questions on the spot.

During these events, take the time to talk to your audience, learn from them, answer their questions, and capture the moment by taking photos and videos. These visuals can be INVALUABLE in your marketing campaigns and social media posts.

Hosting a live event in person doesn't have to be complicated either.

You can rent a space and create your own event, or you can piggyback off other big industry events by organizing smaller meetups or dinners for your audience.

The key is to be creative and find ways to meet your customers in person.

By incorporating live events into your marketing strategy, you'll strengthen your community, create lasting memories, and ultimately generate more sales for your business.

Don’t forget, we’re going IN-DEPTH on all of the EXACT marketing tactics we use every day inside The Digital Marketing Alliance.

With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..

And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!

ICYMI - The Biggest Stories You May Have Missed

10 Biggest Social Media Trends of 2023 (So Far) - Be honest, are you up-to-date on exactly what’s working best on each social media platform right now? A lot of us tend to find something that works and repeat it - leaving some of the biggest trend opportunities pass us by. Don’t let that happen to you!

Spotify Develops AI-Licensed Celeb Voices For Ads - How’d you like to have celebrities do your ad reads for you? Spotify is close to releasing a new feature where you can have AI-generated celebrity voices read your ads for you. We gotta say, this is pretty awesome…

We Want To Hear From You! - Earlier this week, we asked you to send us the biggest marketing questions you need help answering. So far, the response has been overwhelming. We plan on answering these questions and covering these topics in upcoming issues. Let us know what you want us to cover!

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