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Happy Friday! We have a great update to end the week. Making money on YouTube just got a lot simpler for creators.
YouTube just announced a MAJOR expansion to its YouTube Partner Program, and they’re making it a lot easier for creators to start monetizing on the channel.
Now, here’s your full rundown this Friday morning…
ChatGPT - Amazon Has HUGE Plans for AI
Viral - TikTok Insiders Reveal 6 Tips For Going Viral
Turn It Up - New AI Tool From Meta Turns Prompts Into Music
Time Saver - Updated Guidelines For Repurposing Content
Daily Hack - Easily Created Interactive Content
Lurn Bytes: Your Daily News Download
Leaked Docs Show Amazon’s Ideas For ChatGPT - Marketers aren’t the only ones falling in love with ChatGPT. A new leaked document from Amazon shows 67 different ways company execs plan to take advantage of the AI boom. Clearly, Amazon is the next company going all in on ChatGPT…
6 Keys To Going Viral On TikTok - The team at TikTok just released an awesome guide on 6 ways they encourage people to get more engagement and views on the platform. And since it comes from the in-house team, we know these are the strategies their algorithm wants to see…
New Meta Tool Turns Text Into Music - Want to take your turn creating the next smash hit? Well, a new tool from Meta will help you turn simple text prompts into new songs. But that’s not all, it can also take quick melody prompts and build those out into full songs too. This is pretty cool…
5 Step Guide To Repurposing Your Content
The content machine never stops spinning.
As soon as you create one blog, social media post, ad, email, or whatever it may be, it’s time to spin up the next…
There just aren’t enough hours in the day to constantly be creating all the content your marketing needs. Unless of course you hire another team member, or spend a ton of money outsourcing it.
That’s why one of the BEST things you can do for your business, marketing, and mental health is start REPURPOSING content.
When you have strong content, the best thing you can do is rework it and post again.
And here’s a little secret most people don’t realize - most platforms actually WANT you to do this! If your content is engaging, they want people to KEEP engaging with you!
But there’s a bit more than goes into repurposing content than just hitting control+C and control+V. That’s why we’re sharing this updated guide from Search Engine Journal with all of the best practices for 2023, including…
Turning videos into blogs (and vice versa)...
Turning long-form into short-form…
Creating infographics from blog posts…
Writing blog posts from social media…
And quickly writing engaging emails…
Save yourself time (and a lot of headaches) and check out this guide!
Marketing Stat Of The Day
55%
Businesses that blog get 55% more traffic to their websites than businesses that don’t, according to WordStream.
Daily Hack - Post More Interactive Content
If you’re looking to drive more traffic and conversions (and let’s be honest, who isn’t?), one of the best things you can do is create simple interactive content.
By creating content that invites participation, you're making it fun and compelling for your audience to interact with your brand.
And creating this type of content is so much easier than most people think…
We specifically like to send out:
Quizzes - Let your audience test their knowledge, personality, or preferences related to your industry or brand. Quizzes are a great way to entertain your audience while gathering valuable insights about their interests.
Surveys - Ask them specific questions about their needs, preferences, or feedback on your products or services. Surveys help you understand your audience better and make data-driven decisions to improve your offerings.
Contests - Encourage participation by offering prizes or incentives to winners. Contests not only attract new people to your page but also foster a sense of excitement and engagement among your existing audience.
All of these styles of content do 2 things…
#1 - They get your audience used to interacting with you (and clicking on your content).
#2 - They give you valuable information about your audience.
Sometimes, offering a prize or incentive can boost participation even more.
And these can be super simple to set up. We often use Google Forms if we need to send out surveys or questionnaires quickly.
It doesn’t get much easier than that!
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ICYMI - The Biggest Stories You May Have Missed
Here’s How To Improve The Content In Your Feed - You know the feeling when you like or share one thing on Instagram, and all the sudden that topic dominates your feed? Well, you’re not alone. It’s such a problem that the team at ZDnet published a full guide on how to fix your feed based on IG’s 2023 algorithm updates…
Inflation Drops Again: New Forecasts Released - Earlier this week inflation dipped to 4.1%, its lowest point in more than 2 years. Are we out of the woods, or will prices bounce back up? Here’s what some experts say we can expect from inflation numbers going forward…
Creators Can Now Publish On IG From 3rd Party Apps - This is a big update for people using Instagram Creator accounts and Instagram Business accounts. This week, Meta said they’re now allowing access to the Instagram Content Publishing API for Creators and Businesses. Here’s the full update…
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