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Good morning! Another platform is copying TikTok, this time it’s…
Amazon? Apparently the eCom giant is taking some features from TikTok’s scrolling feed and weaving it into the online shopping experience. If you can’t beat ‘em, model after ‘em.
Now, here’s your full rundown this Thursday morning…
Verify This - Scammers Use “Checkmarks” to Dupe Users
9-to5 No More - 5 Ways to Ditch the 9-to-5 Grind
Case Study - How Target Keeps Going Viral
Eye For Design - 7 Design Trends To Use In Your Marketing
SEO - The 39 Best Tools of 2023 (So Far)
Lurn Bytes: Your Daily News Download
Scammers Use Verified Meta Accounts As Bait - Apparently there are still some kinks to work out with Meta’s verification process. A swarm of scammers have gotten access to verified “checkmarks” to dupe unwitting users. Here’s the full scoop…
5 Ways to Ditch The 9-to-5 Grind - Finally leaving that full-time job and becoming an entrepreneur is the dream for many of us. But acting on it can seem daunting. Here are 5 straightforward ways to go from employee to entrepreneur this year…
Case Study: How Target Keeps Going Viral On TikTok - Surprisingly, one of the brands that’s absolutely killing it on TikTok this year has been Target. So how are they doing it? It’s a combination of knowing their target audience extremely well and leveraging the biggest trends…
Steal Our Exact Paid Ad Strategy! (🤫 Pssst. We Spent $10.1 Million in 12 months)
Ads are changing all the time. What works in 2023 is not the same as what worked in 2022. If you want to invest in Facebook & Youtube ads, but want to make sure you’re getting the strategies that work NOW, then check out the Digital Marketing Alliance.
It’s our $7/month VIP membership program, and it has Step-By-Step Video Lessons about Facebook, Youtube & TikTok ads that you get INSTANT access to. But that’s only part of what you get…
7 Visual Trends To Leverage In Your Marketing
We’re always acutely aware of the hottest social media trends, content trends, and advertising trends…
But what about design?
Here’s the brutal truth. If you’re marketing to an audience with graphics or landing page designs that look OLD or out of date, you could be significantly impacting your conversions.
That’s why we’re sharing this quick tutorial on the biggest design trends for entrepreneurs to incorporate in 2023.
It may be the copy or video on your website that does the selling, but it’s the visuals that grab the customer’s attention and keep them on your site.
Don’t overlook this!
Marketing Stat Of The Day
53.3%
That’s the percentage of TOTAL Internet traffic that starts with an organic search, according to BrightEdge.
Today In History
On May 11, 1997, IBM’s Deep Blue defeated Garry Kasparov in their 6-game chess match. It was the first time a world-champion has been defeated by a computer in a tournament.
We're Pulling Back The Curtain On EVERYTHING!
Want access to the EXACT marketing strategies we used at Lurn while spending $10.1 MILLION on paid ads and building a 1.7 million+ social media following?
By joining Digital Marketing Alliance, you get monthly LIVE expert Town Halls, our weekly VIP newsletter, over 50+ step-by-step video lessons, and 5 expert-level Masterclasses. And it’s all yours for just $7 a month.
The 39 Best SEO Tools For 2023
Have you been ignoring SEO for your business?
There are just so many different things to focus on for your business, and SEO traffic can seem daunting.
That’s where these 39 tools come in. They can help you quickly start getting FREE traffic to your business in the short term, while building a foundation that continues to bring in organic traffic in the long term!
Let’s dive right in!
#3 - Moz SEO Toolbar
If you’re trying to up your SEO game, this is a must.
Once you add the Moz toolbar to your browser, you’ll be able to analyze the SEO quality of any webpage.
This tool is best used to see what your competitors are doing. Check out which topics you’re trying to rank for. Then see who ranks on the first page of Google. See what those sites are doing, and what they could be doing better.
The best way to succeed in SEO is to analyze the competition – and then outperform them!
#2 - Answer the Public
Answer the Public will give you great insight on the questions your customers are asking. Type in any topic you want in the toolbar.
Then, the site will let you know what questions are being asked around that topic.
Directly answering questions people are asking is an excellent way to boost traffic. And it doesn’t matter what medium you’re using.
Providing valuable answers is a great way to build a loyal following.
#1 - Google Search Console
The Google Search Console (GSC) is hands-down the most powerful free tool at your disposal.
In fact, it combines the characteristics of many tools on this list!
First, GSC will show you how people come to your content. It will also show you what keywords are your best performers, and what questions people are asking. Then, it will show you how to optimize pages on your site for better performance.
But perhaps most importantly, it will alert you to any issues with your site. You can also alert Google to recrawl your site (or specific pages) right through GSC.
Take a tutorial of the GSC here, and see just how much it can help you!
Alright so those are the just 3 of the SEO tools we love here at Lurn.
But what about the other 36?
Well, the folks over at Grazitti Interactive have created this amazing infographic that breaks down 39 amazing tools that can transform your SEO efforts in 2023.
Whether you’re looking for keyword research, content ideas, metric analysis, link building, local SEO, and much more…
ICYMI - The Biggest Stories You May Have Missed
Affiliates: Meta + TikTok Want To Help You - Meta and TikTok just launched new initiatives this week to pair content creators up with brands offering affiliate deals. They want to do the hard work and help you find the best brands for your style of content. This could be big…
Are You Using The Right Images On Social? - If you’re not using the right images on different social platforms, your content has no chance of getting the engagement it deserves. This updated guide shares everything you need to know about posting the right images on every platform…
6 Time Management Hacks We Love- Sometimes, there just aren’t enough hours in a day for everything that needs to get done. If that feeling resonates with you, this piece could be a massive help. It’s got 6 super quick time management hacks that can help you get control of your time (and sanity)...
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