On Tuesday the European Space Agency released 5 remarkable pictures from the Euclid space telescope.

These are the sharpest images of our universe that have ever been shot.

The telescope is working on creating the most extensive 3D map of the Universe yet, hopefully revealing some of its hidden secrets.

With the return to the moon scheduled for the coming years, we’re in for a very exciting time in space exploration, including a new frontier for businesses…

Here’s the rundown for today…

• New Meta Tools - Easier To Create Viral Content

• YouTube AI - YouTube Unveils Cool New Features

• Google Ad Upgrades - New AI Tools Go Live

• The Future Of Marketing - Huge Survey

• Landing Page Upgrade - 2 Simple Tricks

Lurn Bytes: Your Daily News Download

Meta Adds New Tools For Content Creators - With the holidays approaching, Meta is helping content creators take advantage by introducing new tools. These include an expansion of digital gifts, new ways to promote your account, a holiday bonus program, and more…

YouTube Tests New AI Chatbot - YouTube is pushing generative AI. It is testing a topic summaries for comments. It also has its own conversational AI tool, which will enable you to ask questions about the videos that you watch…

Google Makes AI Ad Tools Available To More Advertisers - Google has now announced that their new ad tools are being rolled out in beta to all Performance Max users in the United States. These are tools designed to help advertisers create more attention-grabbing ads…

The Future Of Marketing

Every year Econsultancy surveys marketers in a wide range of industries to try and tease out the latest trends.

Their Future Of Marketing Report is a great way to see what other marketers have their eyes on.

TLDR - Key Takeaways From The Future of Marketing Survey 2023

Let’s look at some of the key takeaways from the report.

Marketing Optimism Is Strong Among Professionals

Despite the challenges faced in recent years, 76% of marketers remain optimistic about the future.

They have navigated through tough times and now see opportunities ahead.

Experts believe that focusing on customer needs is key to success.

This positive outlook persists even with the economic and technological changes happening.

Innovation And Technology Are Top Of Mind For Marketers.

New technologies are considered increasingly important, with 80% of marketers focusing on them.

Marketers realize they need to adapt to changes in data management and analytics.

They are preparing for the impact of losing third-party cookies, with less than half feeling ready.

Agility and adaptability are seen as crucial traits for staying competitive.

Generative AI Is Becoming A Significant Tool For Marketers

A significant number, 75%, are using or planning to use generative AI tools.

These tools are expected to speed up campaign production and enable more optimization.

AI can also help in SAVING costs and improving personalization.

However, almost half of the marketers feel they lack a clear strategy for using AI effectively.

Many Marketers Feel Their Technology Is Not Up To Par

Only 5% of marketers are fully satisfied with their current technology stack.

This indicates that there's a gap between the available technology and what's needed to meet emerging opportunities.

Marketers are looking for better tools to support their work in a rapidly evolving digital landscape.

There’s a noticeable decrease in satisfaction from last year, suggesting growing tech needs.

Budgets Are Tight, But Data And Insight Are Investment Priorities

Economic challenges are influencing marketing budgets, with only 10% expecting a significant increase.

Most marketers anticipate that budgets will stay the same or increase slightly.

Investment is being directed towards data and insight capability, technology, and strategic initiatives.

Marketers believe that a strong foundation in data and technology is essential for future success.

Daily Hack - 2 Simple Ways To Improve Your Landing Pages

Landing pages have one goal: to get visitors to take action. They’re simple but incredibly important.

The beauty of a landing page that COLLECTS LEADS (opt-in page) is that once people sign up, they can be marketed to for as long as they stay subscribed to the list.

However, far too many opt-in pages are not optimized to maximize conversions.

We see this all the time!

People are always rushing to put together an opt-in page without too much thought - and then they complain when it doesn’t convert well!

So today, we’re focusing on the 2 most overlooked areas to focus on to maximize your opt-in page’s performance…

#1: Use Multiple STRONG Subheads - The headline is most important, but DO NOT overlook the subheads! 

The job of the first subhead is to support and clarify the headline. Those two pieces (the headline and subhead) are a TEAM.

Think of it as an opportunity to boost the message the headline delivers. It makes it possible to add more detail, to help create anticipation and desire.

But don’t just stop there. If you have long blocks of copy, make sure to break them up with multiple subheads that ALL focus on key benefits.

A lot of people just skim pages - the subheads should catch their attention.

#2: Use More Bullet Points - This is where you build value. In the bullet points you’ll want to provide additional information in a visually appealing way.

Instead of a giant wall of text, break up all the additional information into bullets.

This format is perfect for people who are scanning your page.

You can go into further detail about what you’ll be giving people who opt in, and why they should be interested in you.

This is also a great place to build your track record.

Putting in this extra bit of effort can help better optimize your opt-in page. These two strategies will go a long way toward helping you do that.

ICYMI - The Biggest Stories You May Have Missed

Google Launches New Ad Review Center - Google has launched an updated Ad Review Centre for AdSense, Ad Manager, and AdMob, introducing five new features to make ad management more efficient and user-friendly for advertisers. These updates include an expanded viewing area for ads, new filters, easier bulk actions, a simplified image search, and an improved detail view with additional ad metadata.

7 Steps To A More Effective Content Strategy (Infographic) - SEMRush has created an infographic with a 7-step guide to help businesses develop a more effective content strategy that aligns with their goals and improves performance. This guide includes key metrics for tracking success and offers tips for enhancing content approaches…

AI Responds To Stress & Urgency - Researchers explored whether Large Language Models like GPT-4 can understand emotional cues. They found that LLMs show a grasp of emotional intelligence, with performance improving if you express urgency or stress.

Let Us Know What You Think!

Did you like today's issue? We'd love to hear from you! Let us know what you think about Lurn Daily...

For any other questions, please reach us at [email protected]