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Elon Musk created more controversy on Friday when he announced that Twitter would remove the “block” feature.
There was a huge backlash, although it still appears that Elon intends to move forward with the plan.
Removing the block feature would violate both the Apple and Google Play Store guidelines. Both stores require apps to allow users to block abusive users.
Since most Twitter users use the mobile app, Elon will probably need to walk back this change…
Here’s the rundown for today…
Facebook Ad Automation - Meta Releases New Tools
TikTok Ads - Beginner’s Guide
Google Compliance - New Transparency Center
Irresistible Offers - Simple Framework
Business Goals - Key Questions
Lurn Bytes: Your Daily News Download
Meta Publishes Overview Of Its Ad Automation Tools - Meta continues to create new tools to help advertisers improve their Facebook and Instagram ads. There are so many that it’s hard to keep up with everything Meta has to offer. With the holiday season coming up, it’d be a good idea to read the full report…
TikTok Produces Beginners Guide To Ads - Want to get started with TikTok advertising? TikTok has just published a step-by-step beginners guide to advertising on the platform. With the ad costs of Meta and Google rising, TikTok ads could be an opportunity worth looking into…
Google Launches New Transparency Center - The goal of this launch is to make it easier for users to access all of Google’s various policy and process documentation, including info on platform rules, reporting and appeals, transparency reports, and more. While this information has always been available, with the new Transparency Center it’s easier to access than ever. That makes it easier for you to stay compliant…
How To Create “Golden Offers”
For years, we’ve been a fan of a simple but powerful framework from legendary copywriter & entrepreneur Perry Belcher
Perry talks about how all great offers need to hit 4 key pillars. These pillars allow you to create a killer offer for ANYTHING you sell online.
It’s called the Golden Offer Framework.
Imagine someone prospecting for gold. They hear about a place that might have some gold, but they have some important questions…
Is there actually gold there?
How do I FIND it?
Can I quickly & easily DIG it up?
Is SOMEONE coming along to help?
Prospecting for gold is a lot of work, and they aren’t going to put in the effort unless they like the answer to those questions.
That means before they try to get the gold, they need:
To BELIEVE that there’s gold out there
A clear MAP to get to the gold
TOOLS to quickly & easily dig it up
SUPPORT for when they get lost, frustrated or confused
If that person has all 4 of these things, then they’ll feel 100% confident that they are going to get the gold they want and will be willing to do what it takes.
This is exactly what you need to do with your offer to get someone to buy from you.
Check out the full video to learn more!
Marketing Stat Of The Day
87%
Percent of businesses that use email marketing to distribute their content. This is less than the 89% that use social media, according to Oberlo.
Daily Hack - What Are Your Business Goals?
What are your goals with your business? What do you really want out of starting your own business? What’s your endgame?
Surprisingly, most people don’t even think this through. They say, “I want to make money,” and go chasing the next shiny object they see.
That’s not what mastery-level entrepreneurs do. The most successful entrepreneurs carefully think through every venture and their specific goals around it.
Here are some of the most common goals for starting a business:
Creating a positive impact on the world
Teaching people about something
Creating a legacy
Creating more freedom in your life
Traveling more
Creating more fulfillment in your life
I recommend you take the generic “make money” out of the equation for your personal goals, because any type of business, when done right, will make you money.
Then there are goals to consider for the business itself:
Do you want a full-time business?
Do you want a side hustle?
Do you want to create an empire that you pour yourself into? (this requires a lot of work, but will make you a lot of money)
Do you want a lifestyle business that gives you more freedom in other areas of your life? (this requires less work to maintain and will most likely make you less money)
Get honest with yourself. What’s your real goal in starting a business? Question your answer too, to make sure it’s your actual real goal.
For example, someone might say that creating a legacy business is their goal, but they actually just want more freedom in their life. That’s totally fine.
Some people say they want more freedom, but deep down they want to create a legacy business.
Be honest about your motives. Clear your mind of what everyone says you should do and get crystal clear about YOUR goals (not anyone else’s).
Remember, if you chase something you don’t really want, you’ll waste time, money and make yourself miserable in the process.
ICYMI - The Biggest Stories You May Have Missed
Instagram Expands Multi-Advertiser Ads to Reels - Instagram is rolling out a fresh twist on its Multi-Advertiser display, now spotted in the Reels section. Initially introduced in the main feed, this new format clusters related brands on one screen, sandwiched between Reels. As Meta broadens its horizons, advertisers have a choice: to opt-in for potentially high-volume, low-cost placements or skip for fear of reduced exposure amongst brand clusters...
Amazon Sponsored Products Expand to More Apps & Websites - Amazon takes another leap in digital advertising by extending its Sponsored Product ads to renowned platforms like Pinterest, BuzzFeed, Lifehacker, and Mashable. With this move, they aim to bridge the gap between product discovery and purchase. It also increases ad inventory for this growing platform…
Google Ads Explores Paid Customer Support - In an unexpected move, Google is piloting a paid customer support system tailored for small advertisers using Google Ads. Offering specialized, one-on-one assistance, this 'paid pilot' aims to enhance the Ads' customer experience based on direct feedback. But with larger advertisers already receiving such support, there's speculation about the future of free support…
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