Good morning! Did you hear about the world's first human-robot press conference in Geneva?

Nine robots took the stage. One of them, Grace, assured us she's not here to take human jobs. Rockstar robot Desdemona boldly pushed for exploring limitless possibilities. Robot artist Ai-Da even called for AI regulation.

The clear message was that AI is is aiming for co-existence, not domination. At least, that's what they say.

Hopefully you feel reassured! Here’s your full rundown this Wednesday morning…

• Twitter Becomes X - Surprising Rebrand

• Instagram Mistakes - Don’t Make These!

• TikTok Text Posts - New Way To Post

• Future Of Threads - What Marketers Should Expect

• Copywriting Blueprint - Keys To Write Great Copy

Lurn Bytes: Your Daily News Download

From Blue Bird to X - Elon Musk unveiled a surprising rebrand for Twitter on Monday, replacing the familiar blue bird with a stylized 'X' (see below). This major rebrand, which Musk had been teasing over the weekend, takes the platform one step closer to his vision of what he calls an 'everything app'. What exactly that means remains to be seen...

Are You Making These Common Instagram Mistakes? - A team from Giraffe Social Media shares nine often-made mistakes on Instagram that could be blocking you from gaining traction. From not using bio fields correctly to poor engagement tactics, fixing these could unlock your Instagram marketing…

TikTok Embraces Text Posts - As Twitter grapples with its controversial rebranding, TikTok rolls out an update to support text posts. Best known for short-form video content, TikTok has since introduced images, and now, written content, to its platform. Looks like one more social media platform is trying to become an “everything app”...

What Should Digital Marketers Know About Threads?

The world of social media is changing rapidly, and the latest twist comes from Meta, who launched the Threads app 2 weeks ago, aiming to provide a new way for users, brands, and creators to engage with short text posts.

But amidst the chaos and the thrill of novelty, one question looms large - will Threads outdo Twitter… I mean X?

TLDR: What’s The Future Of Threads?

This article brings together insights from experts across the media and tech industries as they explore the potential of Threads.

Unlike other “Twitter Killers,” there’s a real possibility that Threads will take significant market share from Twitter. Despite rumors of its early shortcomings, Threads may prove to be a game-changer in the social media landscape.

With Facebook, Instagram, Threads and Whatsapp, Meta offers brands and creators a “one-stop shop,” thanks to the massive userbase and extensive data that can be used for ad targeting.

If you're a brand, creator, or social media enthusiast, this article sheds light on why the launch of Threads might just be a turning point for digital marketers. As they say, timing is everything, and perhaps, the time is ripe for Meta to step in.

At the same time, the future of Threads is uncertain. X already has a massive user base and is a well developed platform. Threads still has a lot of features to build up, and there’s already evidence that it’s struggling to keep users engaged.

5 Step Copywriting Formula For Long-Form Copy

Afraid of writing long-form copy? Don’t be.

Whether you’re creating a written sales letter (WSL), video sales letters (VSL) or a webinar, you’ll go through the same five simple steps that you’ll go through in your copy every time you sit down to write.

Those five steps are...

1. Introduction

2. Story

3. Content

4. Transition

5. Pitch

We’ll go over each step and how to use them in your copy.

Step #1: Introduction

The introduction is a really important step in this process because if you don’t grab their attention, then the rest of your copy won’t make any impact.

The introduction looks different based on the format you’re using…

WSL: The headline

VSL: The first 10 seconds

Webinar: The first five minutes

The #1 question you need to answer is “what’s in it for me?” If you give the prospect a reason to stay, then you have an opportunity to influence them.

Step #2: Story

Story is where you start connecting with your audience. You want to use the story to speak to their problem and show how they can overcome it (with a solution that you’re going to teach them!).

The key mistake people make in this step is they make themselves the hero of their story rather than their solution.

In the story stage, you’re the sidekick and your product is the hero (your product is Batman and you’re Robin).

A framework that works in this step is to:

• Speak to your audience’s pain and frustration

• Talk about how you discovered the solution

• Discuss what the solution has done for you (or a relatable case study)

• Tease that you’re going to reveal this solution to them

By the end of this step, they should be eager to hear about the solution you discovered.

Step #3: Content

Now you’re going to break down the solution you discovered. You’re going to teach them WHAT they need to do (not the how!).

You should lay it out in a linear fashion. For example, 5 steps, 7 secrets, 3 keys, etc. Laying your content out this way gives your audience a roadmap they can follow.

Master copywriters are able to make each step an “aha moment” which reveals a surprising thing they need to do. You don’t want to just give them boring, generic advice that they already know!

If you do this right, then you’ll actually make the sale during this step.

As you wrap up your content, you’ll begin your transition.

Step #4: Transition

Now that they are intrigued by your solution and know what they need to do, there’s one goal in the transition step: get permission to sell your product.

Everyone knows there’s a pitch coming at the end of your WSL, VSL, or webinar, so the idea here is to be transparent that a pitch is coming to address the elephant in the room. It can be as simple as, “You could go out and do this on your own, but I’ve put together a program that’ll help to implement this with less effort and less time.”

A mistake people often make in this step is they drop their energy levels because they’re embarrassed to be selling something. Their excitement drops from the level it was at in the content page, which makes people suspicious.

Why would anyone want to buy your product if you’re embarrassed to be selling it?

So, in your transition, your energy level needs to stay at least the same as it was, but you can ramp up your energy even further if you want people to see you’re confident in your offer.

Step #5: Pitch

Now it’s time to present the offer and encourage them to buy it now. Your pitch follows a very specific model.

The first thing you need to do is break down how your program will help them implement the solution to their problems QUICKLY and WITH LESS EFFORT.

You need to get away from talking about features like, “You’ll get 32 modules of videos.” Instead, focus on benefits like getting the right information at the right time, a community for support and tools that let you avoid difficulties.

Think through the objections your prospects might have and address those with BONUSES.

The most successful pitches often spend the least amount of time talking about the product itself. Instead, they focus on the benefits and bonuses. However, be careful about over-explaining in this section because you might oversell someone and have them leave because you spent too much time talking.

You can give people the chance to buy after this, but know that many people won’t. You then say, “But wait, there’s more!”

That’s where you drop one extra, killer bonus… what we call the “golden goose bonus.” This is that extra guarantee, that extra tool or that extra support that’ll get the fence sitters to buy.

Once you’ve gone through all of this, you can give your closing pitch, including some scarcity to give people a reason to buy now.

If you can do all of these things, you’ll have people that WANT to buy from rather than it feeling like pulling teeth.

One final note: make sure that your entire sales process is COMPLIANT. Please be smart and get professional legal advice.

ICYMI - The Biggest Stories You May Have Missed

TikTok Launches Ad Library - In order to comply with European Union regulations, TikTok has launched a library of ads running on their platform. The stated reason is transparency and compliance, but this is a great opportunity for marketers to get inspired by what other marketers are doing. Right now the ad library only features ads running in Europe…

Meta And Microsoft Team Up On AI - Meta and Microsoft have teamed up to launch a new open-sourced AI called Llama 2. This is another generative AI tool for digital marketers, joining tools like ChatGPT, Bard, Jasper and others. According to Meta, they’re attempting to “democratize” AI. We’ll see how useful this tool is compared to the (growing) competition…

Threads Roadmap - Meta’s Twitter competitor, Threads, had a hot start - hitting over 100 million downloads faster than any other app. Since then enthusiasm for the platform has COOLED a little bit. Meta is attempting to address the criticisms of the platform by rolling out in-demand features…

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