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- Traffic Jam ⚠️
Good morning! Have you been delayed on the runway in 2023 at all? (We have, and it was painful.) Apparently, 22% of all flights from U.S. airlines have been delayed this year.
Well, the FAA has plans to fix this. They just announced 170 new flight routes to alleviate traffic in certain areas of the country. Here’s where the majority of them will be located…
Let’s hope this goes into effect before our next flights…
Now, here’s your full rundown this Thursday morning:
World Travelin’ - Where The Top Freelancers Reside
Godfather - AI’s Godfather Fears For The Future
Daily Inspo - From Side Hustle to $50M
Shorts - New Features To Boost YT Shorts Engagement
UGC - Your Content Creation “Cheat Code”
Lurn Bytes: Your Daily News Download
Here’s Where The Top Freelancers Are Located - One of the best things about freelancing is that it can be done from anywhere in the world. That also allows you to hire globally, not locally. Well according to a new report, here’s where most of the world’s top freelancers are located by industry…
The “Godfather of AI” Warns Of Dangers - Geoffrey Hinton is considered by many to be one of AI’s forefathers, but now he’s left his job as a researcher at Google and is warning others about what may be coming. Here’s why he’s so concerned about the future of AI…
Daily Inspo: From Side Hustle to $50M - This story is absolutely wild. After facing massive burnout, Joel Holland packed his family into an RV and hit the road. The idea he came up with next would become his “side hustle” - and now it’s on pace to generate $50M this year…
YouTube - New Ways To Get Engagement!
Google just made a HUGE announcement.
They’re going to make it easier for marketers to get their content to appear alongside trending YouTube Shorts.
And they’re doing it a few different ways…
#1 - They’re adding YouTube Shorts in “Video Reach” campaigns. This will use AI to more accurately place your ads along videos that are trending and going viral. It should make a big impact on ad engagement.
#2 - Ads will now be prioritized during user scrolling. When opening up Shorts, users will now be seeing an ad FIRST, before they get to the trending content.
It’ll take some time to start seeing the difference in data points thanks to these new features, so we’ll keep you posted.
Our Take: Short-form video is absolutely the #1 way to reach your audience in 2023. Whether you’re using paid ads or FREE traffic, TikTok videos, YouTube Shorts, and Meta Reels are all doing insane engagement numbers.
And it’s clear the platforms are emphasizing these short videos too. If you haven’t started yet, don’t waste another second.
Marketing Stat Of The Day
60%
That’s the percentage of consumers who think User Generated Content is the most authentic marketing content.
Today In History
On May 4, 1959 the first ever Grammy Awards were presented. Some of the noteworthy first winners included Frank Sinatra, Ella Fitzgerald, and the Kingston Trio.
UGC - Your Content Creation “Cheat Code”
One of the biggest challenges of a marketer is the sheer AMOUNT of content we need to create.
It can seem overwhelming. Between your…
Sales pages
Ads
Social content
Landing pages
Blog content
And on, and on, and on…
Coming up with brand new ideas for every single piece of content is exhausting.
That’s where User Generated Content (UGC) comes into play…
When you use UGC, you’re basically having your customers or audience create the content for you.
Here’s an example…
Recently we hosted a mastermind event at our offices. After the event, we interviewed some of our customers about their experience. It didn't take much effort from them, but it ended up creating some fantastic content for us.
All we did was…
Take the video footage & extracted the audio
Uploaded the audio to Temi, an inexpensive transcription service
Used ChatGPT to transform the transcript into polished written testimonials
How cool is that?
Now, you don’t need to do this in person. You can reach out to satisfied customers and ask them if you can share their reviews or emails. You can also ask them to record short video testimonials too!
We now use these testimonials in our content posts, sales pages, and even our ads. Yes, they make amazing ads!
Try to find creative ways to get your customers to help you create content. If you do, you’ll ease the content creation burden and add some authenticity to your brand.
ICYMI - The Biggest Stories You May Have Missed
Shopify Intros New “Bill Pay” Feature - The eCommerce platform is making it easier for entrepreneurs to keep their businesses running smoothly with a new bill pay feature. This all-in-one feature could alleviate a lot of headaches…
How To Use Customer Surveys to Boost Sales - Surveys are one of the best tools at your disposal as a marketer, but so many people overlook them. Not only can they give you great insight into your audience and customers, they can also boost sales…
Essential SEO Guide For Beginners - Looking to get started with SEO, but overwhelmed by everything that goes into it? Don’t worry - everyone feels that way at the start. That’s why we’re sharing this comprehensive beginner guide to get you started quickly…
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