Don't make these SEO mistakes 🙅‍♂️

Good morning! Yesterday, OpenAI's Sam Altman testified before Congress and urged lawmakers to pass legislation regarding artificial intelligence before unforeseen harms emerge.

He repeatedly compared the emergence of AI to social media two decades ago. He's been earning praise for his openness - something we don't always see CEOs in front of Congress.

Here are the dangers he warned about...

Now, here’s your full rundown this Wednesday morning:

• SEO - The Top 5 Link Building Mistakes

• Report - Best Times to Post On All Socials

• Creators - New Tool For Creating Better LinkedIn Content

• Audit? - Conduct a Full Social Audit ASAP (Here’s How)

• Loyalty - 5 Ways To Reward Customer Loyalty

Lurn Bytes: Your Daily News Download

SEO: Don’t Make These 5 Link-Building Mistakes - Getting free traffic without a solid link-building strategy is like fighting an uphill battle. Your content just won’t succeed if you’re not balancing link-building with content generation. However, far too many of us approach link-building all wrong. And it all starts with these 5 common mistakes…

Report: Best Times to Post on Every Social Platform - You can post an epic piece of content, but if you do it at the wrong time, your engagement will tank. So it’s critical to schedule your posts at times when your audience is most likely to engage. Here’s a new report with all the details…

This Helps Create Better LinkedIn Content - Stop ignoring LinkedIn! Especially if you’re in the B2B market, LinkedIn is one of your best assets. Now, the platform is making it easier than ever to create content for the platform with new features designed specifically for creators. This is a game-changer…

Yes, You Need a Full Social Media Audit (Today)

Are you diving into every aspect of your social media marketing regularly?

Like once every few months, regularly? 

If not, you’re probably long overdue for a social media audit. So many marketers have a sort of “set it and forget” mentality when it comes to social media. Sure, we check out our stats every day and we keep up on trending content…

But it’s rare that we actually take a peek under the hood and see EXACTLY why some things are working and why others aren’t.

If that sounds like you - don’t worry.

Today, we’re sharing this comprehensive guide on how to do your own social media audit and exactly what to look for.

This is especially important if you’ve “inherited” a brand’s social media from another employee or if you’re freelancing for someone.

In this guide you’ll discover…

• Why you NEED to audit regularly…

• How to define accurate goals for each platform…

• The #1 way to improve your branding quickly…

• How to recreate past successed

• All the data you need to pay closer attention to (and what’s overrated)

• And how to create clearer objectives for the future…

Check Out The Full Guide Here!

66%

That’s the percentage of marketers who say email is the best way to re-engage their leads, according to Databox.

💰The EXACT Systems & Strategies We Used While Spending $10.1 Million PROFITABLY…

We ran the numbers recently, and they JUMPED off the page. In a 12 month span we spent $10.1 million on paid ads profitably, and built a 1.7+ million social media following. Now, we’re sharing our exact strategies with you in The Digital Marketing Alliance.

It’s full of more than 50+ step-by-step video lessons, an exclusive VIP newsletter, monthly EXPERT Zoom calls, and 5 deep-dive Masterclasses from some of the industry’s best digital marketers.

Here’s the best part - you can get ALL of that for just $7 per month…

Join The Digital Marketing Alliance Today!

5 Ways to Reward Customer Loyalty

We talk about this all the time at Lurn Daily, but it’s worth repeating.

It's MUCH easier to get existing customers to buy from you again than to find new customers.

That’s just a fact of marketing. It’s also why it’s so critical to keep your customers happy. The more you help them reach their goals and provide stellar customer service, the more willing they are to buy.

But there’s another way to get repeat business that often goes overlooked.

Rewarding Customer Loyalty.

Doing this gives your customers every reason to stick around and keep doing business with you.

There are a bunch of ways to reward customer loyalty, but 5 of our favorites are…

• Gradually lowering their renewal fees on subscriptions

• Granting them early access to fresh products

• Giving them free or discounted upgrades for products they’ve already bought

• Featuring them on your social media

• Giving them more access to you and your team

None of these are that expensive for you, but they can make your long-time customers feel special and want to keep sticking around.

When you reward your customers' loyalty, you're not just locking in more recurring revenue – you're also turning them into raving fans who'll actively help you reel in new customers.

Remember yesterday when we talked about improving your 30, 60, and 90 day customer values? These are excellent ways to do exactly that!

Any big takeaways from today’s issue?

We’re openly sharing our most effective marketing tactics in the brand new Digital Marketing Alliance. With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..

And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!

ICYMI - The Biggest Stories You May Have Missed

Amazon Promises Faster Delivery - Bezos and team are always tweaking something. This week, they announced they’ve optimized their shipping processes to make delivery even faster. They’re also offering discounts for users to pick up items at central locations. Check it out…

ChatGPT Releases New Web Browsing Plugins - It seems like ChatGPT gets more powerful by the week. OpenAI just announced some new experimental features that improve web browsing. The content it can now create is more relevant, and timely, than ever. You gotta see this…

27 Professional Bios To Model Yourself - Having a strong professional bio is absolutely critical when looking for new clients (or jobs). Without one, it can be impossible to stand out from the crowd. That said, here are 27 professional bios that are definitely worth modeling after…

Let Us Know What You Think!

Did you like today's issue? We'd love to hear from you! Let us know what you think about Lurn Daily...

😍 - I Loved It...

🤨 - Not Bad...

😡 - You Can Do Better...

For any other questions, please reach us at [email protected]