That’s An Expensive Tie 👔

Good morning! The numbers are final, and Father’s Day 2023 set another record in the United States. According to the National Retail Federation, spending topped $23 billion in the U.S.

That’s a whopping $196.23 on average! Gone are the days of getting another necktie…

If you missed Father’s Day with your marketing campaigns, the next holiday stateside is Independence Day on July 4th. Time to get those campaigns running now - that’s just 2 weeks from today!

Need ideas? Check out this list for 4th of July marketing ideas…

Here’s your full rundown this Tuesday morning…

• Zombies - Try This Hack For Reviving “Dead” Leads

• Your Data - Snap Uses 10 Billion AI Messages In Ads

• ID Please - Texas Bans Social Media For Minors

• Meta - A Slew of New Updates For Marketers

• Daily Hack - 3 High-Converting Lead Magnets

Lurn Bytes: Your Daily News Download

Simple Hack For “Reviving” Dead Leads - There’s nothing worse than having to delete leads that are no longer active. You worked hard to get them, spent good money for them, or both. But with one simple strategy you can recapture some of those inactive leads before they’re lost forever…

Snapchat Mines Billions of AI Messages For Ad Data - We can’t say we’re surprised by this. Earlier this year, Snapchat debuted an AI chatbot users could interact with. Now, they’re taking the whopping 10 billion messages gathered from the Chatbot and using them to refine their ad business. So yeah, those messages were obviously tracked…

Texas Bans Social Media For Minors - Texas has become the first state to ban social media platforms for those under 18 years of age, unless they get parental sign off. The law applies to all “digital service providers,” which covers a wide swatch of companies. Here’s what we know…

Meta Debuts New Templates, Analytics & Ad Tools

If there’s one thing we love, it’s DATA. And if there’s a second thing we love, it’s templates.

Well, today is our lucky day. The team at Meta just dropped a ton of new updates for marketers including new Facebook Reel templates, expanded analytics, and tools for better ad creation.

TLDR - Check Out All The Updates From Meta Here

The update we like the most is the Reels Template.

With this update, you can see the types of content that are trending and use similar templates. Clearly, the team at Meta is investing a lot of time and effort into helping both creators and users engage better with short form video.

Another big update is the expansion of the Performance Bonus Program.

The program is designed to help creators earn revenue based on the engagement on public posts. This program is invite-only at the moment, but they’ve massively broadened who is allowed in now.

And those are just 2 of the MANY updates Meta dropped.

Check Them All Out Here! 

Daily Hack - Use These 3 Lead Magnets

Lead magnets have been around for what feels like forever in the digital marketing world. And there’s 1 simple reason why.

They work!

We know this from experience. To this day, we STILL see higher conversions on the campaigns we run with lead magnets vs. the rare times we don’t.

It’s not hard to see why…

Anytime someone is offered a “free gift,” they’re much more inclined to give you their email address. And if you really want to get high conversion rates, you need a lead magnet that stands out from the rest of the “free reports” out there.

#1: Tutorials - There are tons of products that need a little bit of explanation to get the most out of them. This is especially true for things like technology, nutrition, and other topics that are confusing for beginners.

Some examples include...

• Getting the Most Out of Your Weight Loss Supplements (5 Tips)

• Understanding Your New Photo Editing Software (a Beginner’s Tutorial)

• 5 Steps to Get You Started with Photoshop TODAY

#2: Parents’ Guides - Obviously, these don’t work for every audience. But they can crush it to the right audience. Parents often have a lack of time, energy, sleep and other resources. This makes it easy for them to give up and make excuses — sometimes before they even start.

Check out these examples…

• Cooking Healthy for Your Whole Family (Even Those Picky Eaters!)

• Finding the Time to Learn Coding: A Guide for Busy Parents

• Starting a Business as a New Mother

#3: 5-Minute Guides - EVERYONE is in a hurry. A report that shows people how to solve a problem or make a change in minutes is always valuable. After all, people are always trying to save time.

Here are a few examples…

• The 5-Minute Guide to Organizing Your Kitchen

• The 5-Minute Guide to Improving Your Golf Game

• The 5-Minute Guide to Training Your Dog

Find what the BIGGEST PROBLEM is for your audience and address it in a lead magnet. Then watch your conversions soar…

What do you think of this daily hack? Well, this is just the start of what we have for you…

In the Digital Marketing Alliance we’re going DEEP on all of the EXACT marketing tactics we use every day. With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..

And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!

ICYMI - The Biggest Stories You May Have Missed

Want to Reach Gen Z? Try This Platform - And no, it’s NOT TikTok. There’s another social platform that’s going all in on targeting the younger generation. They’ve recently debuted 2 new features designed specifically to keep their Gen Z audience happy. This could be BIG for marketers…

6 Success Tips For Freelance Writers - One of the most in-demand marketing skills is both copywriting and content writing. But breaking through and finding real success as a full-time freelance writer can be tricky. Here are some 6 tips from the pros…

Spam Just Got Easier To Report - Is there anything worse than constantly getting spammed and the “reporting” doesn’t seem to actually do anything? Well, Google is working to fix that. They just made reporting spam much easier. That’s great news, unless your content isn’t up to snuff…

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