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- Teens Love Ads (On Youtube) 👏
Gen Z apparently LOVES watching ads on YouTube.
YouTube ads are the big winner here since Gen Z teens are twice as likely to recall an ad on YouTube than on TikTok.
If you want to reach young people today, it seems like YouTube is the place to do it!
Here’s the rundown for today…
Twitch Increases Payouts - Updates To Partner Plus Program
Instagram Stories As Ads - API Changes
Youtube Shorts - Best Practices
SEO Trends - What You Need To Know
Affiliate Offers - 4 Types
Lurn Bytes: Your Daily News Download
Twitch Just Made It A Little Easier To Qualify For The Partner Plus Program - Twitch has updated its Partner Plus program, making it easier for streamers to qualify for a 70% revenue share by counting higher subscription tiers more heavily toward the 350-subscriber minimum requirement. Despite the change, the platform still faces criticism for not counting gifted subscriptions or Amazon Prime free channel subscriptions toward the qualifying minimum.
Meta Allows Users to Promote Stories as Ads - Instagram has updated its Marketing API to allow advertisers to directly promote images and videos used in Instagram Stories as ads, eliminating a previous pain point. The change came in response to consistent feedback from the developer community and aims to streamline the advertising process on the platform…
YouTube’s Advice for Shorts Creators, Including Hashtags, the Algorithm, And More - Shorts are YouTube’s answer to TikTok. If you want to build a large audience on YouTube, then Shorts should be a part of your strategy. This video gives some advice from YouTube itself on how to get the most out of Shorts...
The Key Trends To Know In SEO
The landscape of Search Engine Optimization (SEO) is evolving. If you want to succeed with it and generate more organic traffic, you need to stay on top of the latest trends.
This two-part article highlights many of the critical SEO trends in 2023. We recommend reading the full articles, but here’s an overview of the key trends.
The Introduction Of 'Experience' As An Additional Factor In Google's E-A-T (Expertise, Authoritativeness, Trust) Guidelines
Google's updated E-A-T now includes an extra 'E' for 'Experience,' emphasizing the need for content to reflect first-hand, real-world experience.
This may be a response to the proliferation of AI-generated content and spammy reviews.
This new addition implies that while Google doesn't necessarily discriminate against AI-generated content, it is setting a standard that such content needs to offer genuine value, particularly from real-world experience.
The Role Of Generative AI In SEO
The article also discusses the rise of generative AI in shaping search results and user experience.
While Google has yet to establish a definitive policy on how AI-generated content aligns with its E-E-A-T guidelines, it cautions against publishing such content without human review.
Google, alongside Microsoft's Bing, is actively experimenting with generative AI technologies to enhance the search experience. Known as Search Generative Experience (SGE), this involves the use of AI bots to summarize and explain information in a chat format.
Although these trends are still in their formative stages, it’s important to adapt by focusing on creating valuable, experience-driven content and by keeping an eye on the evolving role of generative AI in search.
The Growing 'Long Tail' Of Search
As of late 2022, Google began suggesting additional keywords to help users "dive deeper" into their search queries, potentially initiating more nuanced and long-tailed searches.
SEO experts are advised to focus more on DEEPER content and support HIGHLY SPECIFIC queries rather than broad ones.
This is echoed by Lemuel Park, co-founder of BrightEdge, who suggests that searches will become increasingly long-tail and sophisticated, requiring a greater emphasis on deeper and more specific content.
The Emergence Of Multimodal Search
Another notable trend is the rise of multimodal search, especially with Google's introduction of the Multitask Unified Model (MUM) and the expansion of Google Lens capabilities.
MUM enables Google to understand and process more complex queries across different formats like web pages, pictures, and more.
Moreover, video content is an increasingly important factor for ranking, following Google's guidelines to ensure that such content is indexed properly in searches.
This is an overview of the 4 key changes these articles talk about. Check them out to get more specific details:
Marketing Stat Of The Day
4.4%
Increase in Youtube Ad revenue in Q2 2023, much higher than the rate of growth for Google Ads as a whole.
Daily Hack - The 4 Types Of Affiliate Offers To Look For
To succeed as an affiliate marketer, you need offers to promote. If you don’t have offers to promote, there’s no way to make money!
This might seem obvious, but many of our students struggle with this basic idea. They get so excited about building funnels and driving traffic that they lose sight of the fundamental value proposition of affiliate marketing.
Like all businesses, you need to offer your customers value or they won’t give you money. Finding great offers that help them solve their problems is how you deliver value as an affiliate marketer.
The good news is that this isn’t difficult. It just takes time, consistency, and an open mind. You also need to know what you’re looking for.
So, let’s start at the beginning. What kinds of affiliate offers are out there? The answer is that there are LOTS of offers out there, and they come in different forms at different price points. There will be a big difference in what’s available from niche to niche.
In general, the four most common types of affiliate offers you will find are these...
Digital Courses
Physical Products
CPA Offers
High Ticket
#1: Digital Courses
In the internet age, there’s free information available on every topic imaginable. When you look at the amount of content online, it’s staggering. It’s a miracle, but it also presents a problem: What information do I need, and when do I need it?
This question is one that everyone faces when they’re trying to make a change in their life. Whether it’s losing weight, learning a new programming language, woodworking or investing your money, there’s so much information out there that it’s paralyzing.
That’s where courses come in. The best courses promise a result if you learn and implement the system taught. You get the information when you need it, and you get an action plan. Instead of sorting through a mess of information, you can go through a course and reach your end goal efficiently.
There are so many courses available for affiliates to promote because there’s no cost for the course creator. Since all the content is digital, they don’t incur a cost for each sale. As a result, many course creators are happy to offer 50%+ commissions to affiliates who promote their courses.
Because they’re such a straightforward way to help your audience and are widely available, courses are a popular type of offer for affiliate marketers to promote.
#2: Physical Products
Many affiliate marketers promote physical products, and they work the same way as digital products: for every sale you make, you earn a commission.
Amazon runs the most popular program for selling physical products, Amazon Associates.
Through this program, you can promote any product on Amazon to your audience and get a percentage of the sale! In some niches, this is the best way to monetize as an affiliate marketer.
Before you get too excited about joining Amazon Associates, you need to consider the downsides of selling physical products as an affiliate.
The commissions you receive are much lower than digital products. The reason is that physical products have a cost to the manufacturer for every unit produced. They work on smaller margins, so they pay lower commissions.
Amazon Associates has strict regulations about how people can promote their products. These regulations limit your marketing options. For example, email marketing is not compliant with the Amazon Associates program.
Best practices change all the time. The way physical products are sold as an affiliate today is very different than they were at the beginning of the dot-com era.
#3: CPA Offers
CPA Offers are a little bit different than the ones we’ve discussed. CPA stands for Cost Per Action. Unlike the other types of offers we’ve discussed, they don’t necessarily pay affiliates for sales. Instead, they pay a flat amount for specific actions.
Not all CPA offers are based on sales. Some CPA offers pay a flat amount for leads, while others pay affiliates for customers who sign up for free trials. There’s a wide range of CPA offers out there.
CPA offers have their place in most affiliate marketer’s portfolios. They allow you to offer your audience a more comprehensive range of offers. As with the other types of offers, check the integrity of what you’re promoting to protect your reputation and your audience's experience.
#4: High Ticket Offers
The last type of affiliate offer we’ll discuss is the high-ticket offer. These offers are the most expensive and exclusive types of affiliate offers out there, and they aren’t for the faint of heart.
High ticket offers are usually bundles of products and services that try to be “all in one” packages.
The main advantage of promoting high-ticket affiliate offers is that you’re offering your audience the best programs in your niche. You also make more money for each sale because of how high the prices are.
The downside of promoting high-ticket affiliate offers is that you need to work harder. You’ll want to proactively create content, add bonuses, and even host live webinars to promote the offer. Those are all more advanced skill sets than you need for the other types of offers in this chapter.
Also, you won’t find most high ticket offers in public. You’ll need to network and join private communities to find them.
ICYMI - The Biggest Stories You May Have Missed
OpenAI Launches ChatGPT Enterprise - A business-friendly version of ChatGPT is going live. It targets larger companies and removes many of the limitations in the paid consumer version. Currently, the company is being cagey about the price, and we’ll see if companies believe it’s worth the upgrade…
Meta Shares Lead Generation Ad Tips - Meta is sharing some tips on maximizing your lead generation on Facebook. It goes over its tailored ad options, including Lead Ads, Message Ads, and Call Ads. Find out how each ad type can drive user engagement and become a crucial part of your marketing strategy...
Reddit Adds New Ad Measurement Options to Validate Performance - Reddit continues to invest in its advertising platform. They’ve recently introduced ad measurement options: Brand and Conversion lift metrics. These tools can provide actionable insights into campaign performance, audience engagement, and ROI, helping advertisers make smarter ad decisions….
Remember Pinterest? It’s Still Growing - A new report reveals that Pinterest is still a viable platform for digital marketing despite its fluctuating growth trends. Pinterest has managed to stabilize its user downloads in 2022, rebounding to nearly 14 million in July 2023. That means it’s still a go-to destination for millions each month, and a platform some digital marketers should consider investing in…
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