Companies are scrambling to adapt to the fast-moving developments in AI.

YouTube announced that they’re introducing labels for AI-generated content, requiring creators to disclose when their content is synthetic or altered using AI tools.

This new rule is especially important for videos that depict realistic events or actions that NEVER actually happened.

If creators don't label such content correctly, they could face serious consequences like video removal, loss of monetization, or even account suspension.

TikTok and Meta have already announced similar rules.

Here’s the rundown for today…

• Google Search Update - Changes To Search Rankings Incoming

• Facebook’s New Subscription Has A Catch - Potential Ad Restrictions

• GPT-5 Tease - New AI In Development

• How You Can Start Using AI - 8 Ideas

• Get Your First Clients - Step-By-Step Approach

Lurn Bytes: Your Daily News Download

Major Changes Coming To Google Search Rankings - Google's Search Liaison, Danny Sullivan, hinted at significant upcoming changes to Google's search ranking system. Although initially it seemed these changes might be disruptive, Sullivan clarified that they are aimed at improving results, particularly for content that prioritizes users' needs…

Facebook’s new Paid Plan Comes With Ad Restrictions - It appears that if you’re in the European Union and want to sign up for the new Facebook ad-free plan, you might not be able to run ads for your own business…

GPT-5 Is Coming - We don’t have any details yet, but it has been officially confirmed that the next interaction of OpenAI’s GPT is on its way…

8 Ideas For AI-Generated Marketing Content

AI tools like ChatGPT have started to revolutionize the world of marketing. Hubspot did some research and identified 8 of the most common uses for AI tools today.

TLDR - The Top Types of AI-Generated Content in Marketing

1. Social Media Posts (58%)

   • AI aids in CONTENT CREATION by generating ideas, suggesting topics, and writing headlines for social media.

   • It helps in SCHEDULING and POSTING, automatically choosing effective times and optimizing for different platforms.

   • AI also provides AUDIENCE ANALYTICS to understand the audience better and create more relevant posts.
     

2. Product Descriptions (50%)

   • AI helps to accurately describe products, making technical details understandable to the general public.

   • It ENHANCES PRODUCT APPEAL by using language that resonates with potential customers.

   • AI can automate content creation for a range of products, saving time and effort.
     

3. Emails (43%)

   • AI suggests the best time to send emails, improving open rates and engagement.

   • It generates CATCHY SUBJECT LINES, drawing from data on past email performance.

   • AI enables A/B TESTING, comparing different email versions to identify the most effective one.
     

4. Images (36%)

   • AI is useful for creating ATTENTION-GRABBING IMAGES to enhance digital content.

   • It can help in SEO optimization, making images more search-engine friendly.

   • AI-generated images can ADD VISUAL APPEAL to blogs, social media, and product displays.
     

5. Blog Posts (35%)

   • AI SAVES TIME in the blog creation process, from research to drafting.

   • It can personalize content, tailoring blog posts to specific audience preferences.

   • AI assists in SEO optimization and proofreading, enhancing the quality and reach of blog posts.
     

6. Landing Pages (19%)

   • AI conducts A/B TESTING to determine the most effective layout and design.

   • It helps optimize landing pages based on user behavior and performance data.

   • AI can improve user experience, leading to higher conversion rates.
     

7. Ebooks (17%)

   • AI streamlines ebook creation but may struggle with capturing the right tone.

   • There are concerns about AUTHENTICITY and legal issues in AI-generated ebooks.

   • AI's limitation in complex language nuances can impact reader engagement.
     

8. Whitepapers (12%)

   • AI is good at DATA ANALYSIS but may lack creativity for in-depth whitepapers.

   • Whitepapers require UNIQUE INSIGHTS which AI might not always provide effectively.

   • AI's use in whitepapers is limited due to the need for complex issue understanding.

For more details on each use case, check out the full article.

Daily Hack - How To Get Your First Clients

The toughest part about starting an agency is getting those first clients.

Here's a straightforward hack that can help you achieve that by taking advantage of Facebook.

Step 1: Join Active Facebook Groups 

First things first, hop onto Facebook and join 3-5 active groups.

Make sure these groups are bustling with activity, boasting thousands of members.

It's CRUCIAL that these members are your ideal target audience. This initial step is all about positioning yourself right where your potential clients are.

Step 2: Be Active and Share Valuable Content 

Once you're a part of these groups, it's time to get noticed. How? By sharing valuable content.

Aim to post something useful 1-3 times a day in each group.

This isn’t just about being visible; it’s about establishing yourself as a helpful and knowledgeable presence in these communities.

Step 3: Connect with Engaging Members 

Every time someone likes or comments on your posts, consider that an opportunity.

Send a friend request to these individuals. Doing this consistently over a month will significantly expand your network on your personal Facebook profile.

Step 4: Showcase Your Work on Your Profile 

Now, let's use your personal Facebook profile strategically. Post at least one strong case study per week.

This isn't just about showing off your work; it's about encouraging people to reach out to you.

You're essentially pulling people, very ethically, from the groups to your profile.

Step 5: Create Your Own Facebook Group 

After about six to nine months, when you've gathered enough people from these groups, take the bold step of creating your own Facebook group.

If you manage to get a few hundred people in there, you'll set yourself up in a position where running out of clients is unlikely.

This method is a fantastic way to build an agency with free traffic.

It’s simple, ethical, and most importantly, effective in getting those first few clients. So go ahead, give it a try, and watch your agency grow!

ICYMI - The Biggest Stories You May Have Missed

Roundup Of Announcements From OpenAI - This week, OpenAI hosted its first developer conference, showcasing new products. The highlight was the announcements around their flagship GPTs. These tools make building AI applications more accessible…

Meta Publishes Guide To Lead Gen Ads - This highlights the shift towards messaging apps and direct messaging for more effective customer engagement. The guide offers detailed insights into various ad formats, their performance, and setup instructions…

Instagram Shares an Overview of Common Ad Industry Terms [Infographic] - People new to digital advertising might find the industry's commonly used terms and acronyms confusing. Instagram's team has created a guide to explain these terms to help beginners understand better…

Let Us Know What You Think!

Did you like today's issue? We'd love to hear from you! Let us know what you think about Lurn Daily...

For any other questions, please reach us at [email protected]