- Lurn Daily
- Posts
- Stronger Magnets 🧲
Happy Friday! Yesterday we mentioned how Google had just launched its own AI named “Bard.” Unfortunately for Google, most of the news surrounding the launch is about how underwhelming the product is.
There’s even a top 10 list of funniest responses Bard’s created so far. Our favorite: Bard trying to name the months of the year…
We recommend sticking with ChatGPT for the time being.
Here’s your full rundown this Friday morning…
Reminders - Instagram Intros “Reminder” Ads
Milestone - TikTok Hits 150M U.S. Users
Failed Merch - Credit Suisse “Merch” Hits eBay
Entrepreneurship - How to Best Protect Your Assets NOW
Conversion - 5 “Different” Lead Magnets We Love
Today In History: On March 24, 1896, Aleksander Popov completed the world’s first ever radio transmission from St. Petersburg University in Russia.
Lurn Bytes: Your Daily News Download
Instagram Launches “Reminder” Ads For Retargeting - This is pretty cool. Users can now opt into reminders for events or launches they’re interested in. This allows marketers to push notifications to super warm audiences ahead of big events and launches. This could be HUGE for digital marketers…
TikTok Tops 150M U.S. Users As Ban Talks Linger - According to the company, there are now 150 million TikTok users in the U.S. alone. They hit that milestone as talks of an outright ban on the app continue to gain support. Can an app this popular really get banned?
Credit Suisse Merch Sells For How Much? - First it was the empty SVB box being auctioned for $200, now it’s Credit Suisse “merch” that’s hitting the bidding sites. And you won’t believe how much people are willing to spend on items with the Credit Suisse logo. Really?
Banks Forced His Business Into Bankruptcy - How to Protect Yourself!
Anik has known Sid Peddinti for a long time, but Sid shared a story on this week’s podcast that was totally new to Anik.
Back before the last recession, the bank forced Sid’s $7 million a year business into bankruptcy, even though it was completely financially stable.
This week, he came on the podcast and shared the strategies he shows his clients for protecting their businesses and wealth from the same type of scenario.
You absolutely HAVE to check out this episode and let us know what you think in the comments!
Entrepreneur Stat Of The Day
50%
That’s the percentage of marketers who report higher conversion rates once they start using lead magnets, according to WPForms.
Boost Conversions: 4 Lead Magnets We Love
Lead magnets have been around for what feels like forever in digital marketing for 1 simple reason.
They work!
Anytime someone is offered a “free gift,” they’re much more inclined to give you their email address. But if you really want to get high conversion rates, you need a lead magnet that stands out from the rest of the “free reports” out there.
Here are 4 examples we love…
#1 - Tutorials
There are tons of products that need a little bit of explanation to get the most out of them. This is especially true for things like technology, nutrition, and other topics that are confusing for beginners.
A simple tutorial can make a customer’s life easier.
That can lead them to buy similar products or add-ons from you in the future.
Some examples include...
Getting the Most Out of Your Weight Loss Supplements (5 Tips)
Understanding Your New Photo Editing Software (a Beginner’s Tutorial)
5 Steps to Get You Started with Photoshop TODAY
#2 - Parents’ Guide
No matter the niche, there’s a good chance that it will be more difficult for parents.
Parents often have a lack of time, energy, sleep and other resources. This makes it easy for them to give up and make excuses — sometimes before they even start.
By appealing specifically to parents, you can show that you relate to their struggle.
Cooking Healthy for Your Whole Family (Even Those Picky Eaters!)
Finding the Time to Learn Coding: A Guide for Busy Parents
Starting a Business as a New Mother
#3 - Case Studies
This is where you get to showcase success stories.
Ideally, these success cases have used your method or something you are selling to get where they are today. Show your audience that success is possible with your services. They want to see that real people have done it.
Take a Journey with Five Moms Who Each Lost More than 50 Pounds
Inside the Best Fundraisers of the Top Five New Charities this Year
How the Best Gamers Made Their Way to the Top
#4 - 5-Minute Guides
A report that shows people how to solve a problem or make a change in minutes is always valuable. After all, people are always trying to save time.
The quicker they can get something done or find a solution to a problem, the happier they will be.
The 5-Minute Guide to Organizing Your Kitchen
The 5-Minute Guide to Improving Your Golf Game
The 5-Minute Guide to Training Your Dog
ICYMI - The Biggest Stories You May Have Missed
Netflix Ad-Based Accounts Top 10 Million - This week, Netflix announced it expects to have 10 million users on its ad-supported accounts. These users pay only $6.99 a month, but see ads while using their accounts. By 2027, that number could hit 35 million. Not a bad audience size for those looking to advertise...
Hackers Leaked 721 Million Passwords - A new report indicated that over 720 million passwords were leaked by hackers in 2022. Even worse, the research indicates 72% of those passwords are still being used. Now’s the time to update your security features…
Meta Hits Pause On Monetization of Reels - Bummer. Meta had been making a big push to pay Reels creators based on the engagement they were getting on their videos. Well, that came to a halt this week as the company says it needs to reevaluate the process…
We Want To Hear From You!
Drop us a line and lets us know what you think or what you'd like to see more of at [email protected].
For any other questions, please reach us at [email protected]