Stand Out In A Crowd 🙋‍♂️

Welcome back! Remember those old late-night commercials “you may be entitled to compensation”? Well, if you had a Facebook account from May 2007 to December 2022…

Yep, you may be entitled to compensation. Meta is due to pay out $725 million in a class action settlement for the Cambridge Analytica first reported back in 2015.

Who knows how many millions of people qualify. But let’s just say we’re not counting on much…

Here's your full rundown this Monday morning:

• AI - 6 Most Common Ways Small Businesses Use ChatGPT

• Off-Page - Your Technical SEO Checklist

• No Cookie - Google Shares Post-Cookie Tracking Data

• Mindset - How to Reverse The Effects of Stress

• Social - 3 Hacks So Your Content Stands Out

Lurn Bytes: Your Daily News Download

6 Common Ways Small Businesses Use ChatGPT - Small businesses are using ChatGPT more and more every month as they find ways to save time and money with the new AI. Here are the 6 most common ways small businesses and freelancers are using the revolutionary tech…

Your Official Off-Page SEO Checklist - So all your content is optimized for SEO, but what about everything on the technical side? We call this “off-page SEO” and it’s just as critical to your success as your content. Double check this complete checklist to make sure you’re up-to-date…

Google Shares Post Cookie Tracking Data - Google has been slowly sunsetting tracking cookies, while still providing advertisers with the data they need to use their ad-spend wisely. Well, their first round of testing is done and the results are rather promising…

Go Here To Watch Today’s Video!

ICYMI - The TRUTH About Stress & Burnout

Hustle culture can be terrible for your health. Anik tells this to young entrepreneurs all the time. But he knows better than most just how much of an impact being an entrepreneur can have on your health.

So does Dr. Alka Patel.

After facing massive burnout and some incredibly tough physical illnesses, she made a MASSIVE shift in her own lifestyle and how she treats her patients.

Now, she’s helping her patients REVERSE their biological age by treating their lifestyle, and not just treating symptoms.

There were so many helpful tips in this episode. It’s time to stop ignoring your health and make those lifestyle changes that Dr. Patel goes into great detail on. Like…

• How ignoring the “whispers” of your health can lead to loud “shouts” of pain and illness…

• The importance of treating lifestyle in addition to medication (and not one or the other)…

• The massive difference between STRESS and BURNOUT, and how to treat each…

• The EXACT formula she uses to help treat patients fighting severe burnout…

• How you can track your biological age, and start feeling revitalized and YOUNGER…

Check it out here and let us know what you think in the comments!

151 Minutes

That’s the DAILY time the average Internet user spend on social media, according to SproutSocial.

3 “Hacks” Make Your Social Content Stand Out!

Creating unique social media content that stands out from the crowd is a crucial part of any marketers job.

But with the number of posts made each day on Facebook, Instagram, TikTok and Twitter, it can be difficult to make your content that’s engaging and better than your competitors’.

Here are 3 quick “hacks” to help you get your social media content noticed.

#1 - Avoid Posting at Peak Times

Posting at peak times may seem like a good idea, but it can actually be counterproductive.

When you post during peak hours, your content is more likely to get lost in the shuffle. Instead, try posting during off-peak hours. This can help your content stand out, as there will be fewer posts to compete with.

So when are these off-peak hours?

It varies depending on your audience and platform, but generally speaking, you'll want to avoid posting during the busiest times of day.

For example, on Facebook, it's best to avoid posting between 1-4 pm on weekdays. On Instagram, it's best to avoid posting during the hours of 9 am - 12 pm and 3 pm - 4 pm on weekdays.

See when your competitors are usually posting and avoid those times!

#2 - Repurpose Your Best Content

Don't let your old content go to waste. Take your best-performing content and repurpose it with new captions and titles.

By doing this, you can breathe new life into your old content and reach a new audience.

Start by identifying your top-performing content. Look for posts that have high engagement rates or have been shared frequently. Once you've identified these posts, repurpose them with a new caption or title.

You can also create new graphics or add new information to the post to make it more relevant to your current audience.

#3 - Reply to Comments on Older Posts

Start by going through your older posts and responding to any comments. Make sure to reply with thoughtful and engaging responses to encourage further engagement.

When you reply to comments, it shows that you value your followers and are actively engaged with them. This can help build loyalty and encourage users to engage with your newer content as well.

But it serves another goal too.

When you reply, your most recent posts will show up in that user’s feed. That increases engagement rates incrementally. This can have a big snowball effect.

ICYMI - The Biggest Stories You May Have Missed

3- Star Reviews Are A Death Sentence - A new report suggests that consumer trust decreases a whopping 67% for products with 3 star reviews compared to 4 stars. Take that as a reminder to audit all your reviews and always keep those front-of-mine. One bad review could have a massive impact…

Facebook Tests AI Created Stories - Now that many people are engaging with “stories” on Facebook, the company wants to make it even easier to generate that content. They’ve now introduced AI assistance for story generation. This could be a big time saver…

Amazon To Start Charging For Returns - If you use the Amazon free-return feature as much as we do, you’re gonna want to check this out. The company just announced they’re going to start charging $1 for every return, as part of company wide cost cutting measures…

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