Spot the Difference 🔍

Good morning! There’s been a slew of “tools” that claim they can spot AI writing. Well, users are going to need all the help they can get…

According to a new report, fewer than half of those surveyed could differentiate human-written emails from AI generated ones. Perhaps most interestingly, very few of those surveyed actually CARED whether it was AI generated or not!

Here are some tell-tale signs for spotting AI generated text. (Don’t worry, we wrote this ourselves 😅).

Now, here’s your full rundown this Wednesday morning…

• Rumors Swirl - New Details About Meta’s Twitter Alternative

• Scale - 10 Proven Tips For Growing Your Social Channels

• r/boycott - Reddit Faces Massive Boycott From Users & Mods

• Scripted - TikTok Debuts AI-Driven Ad Scripting Tool

• Daily Hack - And The Award Goes To…

Lurn Bytes: Your Daily News Download

More Details Emerge About Meta’s “Twitter Alternative” - We’re not 100% sure WHY they’re trying to create their own version of Twitter, but the rumors are growing louder by the day. This week, we got a bunch of new updates about what’s in the works and how it might function. Check it out…

10 Proven Strategies For Social Media Growth - Feeling stuck with your social media accounts? Not getting the organic growth you hoped for despite the hours of work you’re putting in? You’re not alone. If you’re struggling to grow your channels, audience, or engagement, check out these 10 proven strategies from the experts…

Thousands of Subreddits Go Dark Amidst Boycott - One of the biggest stories this week has been the revolt from Reddit users. Thousands of subreddits went dark this week as users boycott the platform’s API changes. What does this mean for users? Here’s the full situation…

TikTok Debuts AI Ad Script Creator

Having trouble creating the perfect “script” for your TikTok ads? Do you feel like you don’t totally “get” what’s going to work well on the platform?

Well, TikTok knows a lot of people are struggling with this - and they’ve set out to solve the problem.

TLDR - Check Out TikTok’s AI Ad Script Generator

We hear from marketers all the time who haven’t started using TikTok yet. They normally think that their audience isn’t on TikTok, or that they can’t create the type of content that performs well on the platform.

Both of these are flat-out wrong. There are currently 1.6 BILLION users on TikTok. That’s 1 out of every 5 people on EARTH.

Users span all age ranges too. Despite some people thinking the app is only for teenagers, roughly 75% of users are over the age of 20.

So the answer is yes, you have an audience on TikTok.

Now, to help you create the perfect scripts for your ads for that audience, TikTok is now unveiling a generative AI tool that only requires some simple prompts to get started. By filling in a couple of simple fields, it will pump out scripts that you can quickly record and edit. All you need to do is input the following.

• Industry

• Product name

• Product description

• Video format

• Keywords

We highly recommend checking out this tool and seeing how to work it into your marketing!

1.6 Billion

That’s how many users are currently on TikTok as of April 2023, according to DemandSage.

Daily Hack - And The Award Goes To…

Today, we’re sharing a super-quick hack that we don’t hear much about in the digital marketing world: collecting awards.

Having a bunch of shiny accolades under your logo does one thing…

Instantly Boosts Your Credibility and Authority.

When we first started featuring awards in our marketing materials – it made an instant difference. People are naturally drawn to award winners, and they're more likely to trust you and your brand.

Now, here's the secret not many people talk about: winning awards is easier than you probably think.

With many awards, all you need to do is apply. That’s right, in some cases you literally just send in an application and you get it.

That’s why we recommend trying to send out at least 10 applications every month for awards from all corners of the globe.

These awards don't just help you when you're selling to customers, but they also make your company A LOT more attractive when you're hiring new team members.

Don't underestimate the power of awards – it's one of the simplest ways to boost your credibility and authority in the digital marketing space. Go ahead and start applying, and you might be surprised by how quickly you start stacking them

Loving our daily hacks? There’s plenty more where that came from…

In the Digital Marketing Alliance we’re going DEEP on all of the EXACT marketing tactics we use every day. With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..

And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!

ICYMI - The Biggest Stories You May Have Missed

Meta’s Updated Tips For Audience Creation - One of the biggest keys to your success with paid ads is the audiences you create inside platforms like Facebook and Instagram. This week, the team at Meta gave some great insights into updated ways to build the best audiences for your offers. If you run any paid media, check it out!

14 Easy Ways to Rank Higher on Google - Whenever we get some good SEO tips and tricks, we bring them straight to you. Because one thing is clear, the higher you rank on Google, the more traffic you get. It really is that simple. So without further ado, check out these 14 tips today…

5 Foolproof Ways to Improve Your Emails - According to a new report, the average click rate for all email marketers is just 2.6%. The reason? Far too many people running either outdated or completely misaligned email campaigns. Here are 5 steps to take today to make sure your emails perform better than ever before…

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