YouTube is determined to get users to click on their ads. They’ve added more ads, discouraged ad blockers, and now are trying more subtle tactics…

Google Ads expert Thomas Eccel recently noticed that YouTube is Testing a new “Skip Ads” Button.

The new button is smaller, more transparent, has curved edges, and doesn’t have a capital letter in the word ‘ads.’ Clearly, they want it to be as unnoticeable as possible.

Over 120 million people use YouTube every day. Even if these changes only result in a small percentage of more people watching the full ads, that’s a lot of extra impressions!

Here’s the rundown for today…

• TikTok Marketing Guide - Get Ready For The Holidays

• New European Regulations Kick In - Meta Reacts

• New Threads App - Now On Desktop

• Instagram Data - Best Time To Post

• The Power Of Books - Powerful Asset For Your Business

Lurn Bytes: Your Daily News Download

TikTok Publishes 2023 Holiday Marketing Guide - TikTok has released a guide for marketers on how to get the most out of the platform during the final months of 2023. This article sums up the key points in the report. If you want to take advantage of the fastest-growing social media platform, it’s worth checking out…

Meta Confirms AI ‘Off-Switch’ Incoming To Facebook, Instagram In Europe - Users in the European Union will have the option of using a chronological feed on Facebook and Instagram. This was done to comply with the EU Digital Services Act (DSA), which implements expanded control and transparency measures for European social media users. The action might reduce the engagement of European users, although it depends on how many people take advantage of this new option…

Threads Launches Its Highly Anticipated Web App - In a long-awaited move, Meta’s Twitter competitor has FINALLY released a desktop version. Threads has been struggling as its user base has plummeted since its initial launch. However, with a massive company like Meta investing in it, it’s still worth keeping an eye on for marketers…

The Best Time To Post On Instagram

Instagram is one of the best social media platforms for building your community and sharing content. You’re going to get better results if more of your followers see your post. The question is… when is the best time to post?

The answer is that you need to let the DATA point you in the right direction. Test different times, see when you get the highest engagement, and then post more during that time.

However, if you’re just starting out or have a small audience, you don’t have enough data. That’s why studies like the ones in this article are helpful.

TLDR - The Best Time to Post on Instagram in 2023 [For Every Scenario]

Different sources have different suggestions. The full article has a detailed breakdown of multiple studies that different companies have made, but here are some quick takeaways.

Later suggests posting between 3 am and 6 am, with the best day being Sunday.

Sprout Social studied 20,000 of its users’ accounts and claims that 11am-12pm is the best time of day to post, with Tuesday being the best day.

ExpertVoice says that, in general, the best times to post are 5am, 11am and 3pm.

Why the differences? Later suggests posting when competition is lower, which is early in the morning. Sprout Social focuses on when engagement is highest. ExpertVoice is a mix of the two approaches.

Influencer Marketing Hub focuses on Reels specifically. They break down the best time to post by day…

Monday - 6:00am, 10:00am, 10:00pm
Tuesday - 2:00am, 4:00am, 9:00am
Wednesday - 7:00am, 8:00am, 11:00pm
Thursday - 9:00am, 12:00pm, 7:00pm
Friday - 4:00am, 12:00pm, 2:00pm
Saturday - 10:00am, 6:00pm, 7:00pm
Sunday - 6:00am, 7:00am, 3:00pm

There are far more specific data points in the full article, including full niche breakdowns. Check it out at the link below:

Daily Hack - Write A Book That Helps Your Business

Books are a powerful tool to grow your business. The right kind of book can help you…

• Generate more leads

• Boost your credibility

• Help you connect with big players in your niche

• Build a low-ticket funnel

• Clarify your own thinking

You can get these benefits even if you don’t like writing and don’t have the time to sit down and write a book yourself.

The key is to learn and apply the right system to create your book. We’ve developed a simple 4-step system that you can replicate and use to write, publish & monetize multiple books.

We call it the I.C.S.S system. There are four steps to this system…

1. Initiate

2. Create

3. Sell

4. Scale

It begins with Initiate. This step is all about getting clear on what the purpose of your book is. Do you want to generate leads? Do you want to enhance your brand? Do you want to get clients?

Once you’re clear on your purpose, you need to do market research to discover what your target audience wants. Then you need to narrow your focus. Instead of trying to write a book for everyone, choose a group that you can serve well.

The conclusion of the Initiate step is creating a focus statement. This succinctly explains who your book is for and what kind of impact it can make. It’ll be your north star during every other step of this system.

Next is Create. During this step, you’re going to write and publish your book. Writing a book is a daunting task that freaks people out. Don’t worry - it’s simple if you break things down and outsource challenging parts.

First, you’re going to OUTLINE your book. Most people skip over this or don’t outline it properly. Once you have an outline, you’ll generate your first draft. You can do it yourself or outsource this step.

A clever way to get your first draft done is to record AUDIO, get it transcribed with a service like rev.com, and then clean up the transcript.

Once your first draft is done, you need to take your manuscript through the editing process. Again, if you break it down and outsource certain parts of it, it’s easy to take your rough draft and turn it into a beautiful manuscript.

Finally, you’ll FORMAT and publish your book with the help of inexpensive services on Fiverr..

The next step of the I.C.S.S system is Sell. It’s all about generating some initial momentum for your book.

You do this by optimizing your Amazon listing & getting some initial reviews. If you have an existing audience, leverage them to get some initial sales. If you don’t have an audience, then buy some ads on Amazon.

The final step is Scale. This is how we’ve really used books to grow our business. In order to scale, you need to build a funnel around your book. That means using your books to generate leads for courses, coaching programs, live events, or other high-end products.

Once your funnel is up you can tap into the powerful advertising platforms of Facebook & Google to generate more leads and revenue and most importantly build an audience of raving fans.

The culmination of this step is to ultimately do a book launch where you can write and publish new books to a built-in, hungry audience.

The I.C.S.S system is one that you can rinse, wash, and repeat. You can use it to write MULTIPLE books in the coming years.

We believe everyone has many books within them. You just need to overcome your limiting beliefs, learn the right system, and execute relentlessly.

ICYMI - The Biggest Stories You May Have Missed

Meta Publishes Overview Of Its Ad Automation Tools - Meta continues to create new tools to help advertisers improve their Facebook and Instagram ads. There are so many that it’s hard to keep up with everything Meta has to offer. With the holiday season coming up, it’d be a good idea to read the full report…

TikTok Produces Beginners Guide To Ads - Want to get started with TikTok advertising? TikTok has just published a step-by-step beginners guide to advertising on the platform. With the ad costs of Meta and Google rising, TikTok ads could be an opportunity worth looking into…

Google Launches New Transparency Center - The goal of this launch is to make it easier for users to access all of Google’s various policy and process documentation, including info on platform rules, reporting and appeals, transparency reports, and more. While this information has always been available, with the new Transparency Center it’s easier to access than ever. That makes it easier for you to stay compliant…

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