Sliding in the DMs 📧

Happy Friday! The biggest tech news this week was obviously Apple’s debut of the Vision Pro. You couldn’t avoid the story if you tried.

And as usual, the Internet had a field day with the launch. For your Friday dose of snark, here’s a compilation of the best memes of Apple’s latest product launch.

You can always count on the Internet for comic relief.

Now, here’s your full rundown this Friday morning…

• Nano - These Influencers Are Game-Changers For Marketers

• Data, Data, Data - Google Analytics 4 Offers BIG Changes

• Watermarks - EU Pushes For Labeling of AI Images

• Check Your DMs - Instagram’s Adding AI Chatbot to DMs

• Daily Hack - Master Aggressive Email Segmentation

Lurn Bytes: Your Daily News Download

Nano-Influencers Could Revolutionize Your Marketing - If you’re looking for a way to reach laser-focused leads, nano-influencers could be your key. With smaller audiences, nano-influencers often provide more targeted audiences at a much lower price. This could be a total game-changer for you…

Google Analytics 4 Offers 6 New Data Points - The better your data, the better your marketing. Google Analytics knows this better than anyone, and they’ve just introduced 6 new dimensions to the platform. These will help you drill down some insanely specific metrics on your audience…

You’ll Have To Start Labeling Your AI Images - The EU is all-in on the fight against misinformation. The commission is pushing platforms to require watermarks on all AI generated images. This story definitely has legs, as legislators around the world raise concerns about spreading misinformation in the days of AI. Check it out…

Instagram DM Chatbot Arriving Soon

One of the most time-consuming parts of running active social media campaigns is responding to all of your direct messages.

Well, Instagram is ready to help you out with a new DM Chatbot feature they’re currently testing…

TLDR - Check Out Instagram’s New DM Chatbot Tests

This is still in the early stages of testing, but it looks like there will be up to 30 different “AI personalities” to choose from. And these AI “agents” can be used to answer questions and give advice.

It’s just the latest wya Meta is incorporating generative AI into its platforms. They’ve already been working on using AI to create Facebook ads, generate Instagram stickers, and a few other smaller features.

Our Take - We’ll see how the finished product looks, but this could be a HUGE improvement for customer service. It’s impossible to be around 24/7 for your customers (unless you have a full team), and the generative AI tools can be a great solution for smaller customer issues.

We’ll keep you posted as we learn more about this feature - but you can check out exactly how it looks below!

30.1 Minutes

Americans spend an average of 30.1 minutes per day on Instagram, according to Hootsuite.

Daily Hack - Aggressively Segmenting Your List

Another hack that we don’t see enough digital marketers doing is segmenting aggressively with their email lists.

Sure, they’ll do some segmenting based on buyers or non-buyers. But by-and-large, most marketers are not even scratching the surface when it comes to email list segmentation.

Fortunately, email segmentation is our bread and butter.

Most email marketers email their entire list, which means they use messaging and offers that are as broad as possible.

They’re leaving a lot of sales on the table when they do that.

Think about it – how much more likely are you to buy when you come across a specific offer that speaks to your needs, versus a more generic offer and message?

Autoresponders let you segment your audience so that you can get hyper-specific with your messaging and offers. It's like personalizing your messages, so they really resonate with the people you're trying to reach.

For example, you can target people who…

• Open certain emails…

• Click on specific links…

• Buy specific offers…

• Got to the checkout page but didn’t buy…

• Attended events (partially or the entire time)...

• Opened during a certain time frame…

• How they found you and how they signed up (ads, organic, sociali media)

You can get super specific with your segments, allowing you to tailor your marketing to what they're most interested in.

Most important - you can send MORE emails to your most active openers.

For instance, we email to our 30 day openers and clickers more frequently than other segments.

These active segments want to hear from you!

We’ve used segmenting for almost 20 years now to increase our open rates, click-through rates, and ultimately, our sales. That’s why we encourage email marketers to segment aggressively – it’s one of the most powerful tools at your disposal!

Loving our daily hacks? There’s plenty more where that came from…

In the Digital Marketing Alliance we’re going DEEP on all of the EXACT marketing tactics we use every day. With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..

And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!

ICYMI - The Biggest Stories You May Have Missed

How To Convert “Casual Scrollers” With a Lead Magnet - Everyone knows a lead magnet is one of the best things you can use to boost conversion. But how do you create the perfect lead magnet that stops those who are causally scrolling their feeds? This thread shares some amazing insights on exactly how to do that…

You Can Now Add Videos To Google Business Profiles - Your Google business profile can be an amazing asset when fully optimized. And now, the company has just debuted a new feature that allows you to post 30 second videos to your profile. This could be big…

Twitter Ad Revenue Tanks: Is This An Opportunity? - Earlier this week, it was reported that Twitters’ ad revenue is down 59% from last year. While some are sneering, this could be a HUGE opportunity to start running ads for cheaper on the platform. Will the company drop ad prices to attract more marketers…?

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