Short-Form Takeover🤳

Good morning and welcome to June! This month, one of the biggest opportunities for digital marketers is catering to the Father’s Day holiday on June 18th. That means you have just 17 days to get set up.

Last year, roughly $20 billion was spent in the U.S. on Father’s Day. So we obviously expect an influx of spending over the next 2 weeks.

If you need help, here are 9 Father’s Day marketing ideas you can model…

Now, here’s your full rundown this Thursday morning…

• Spy Games - Popular Android App’s Been Spying on Users

• Entrepreneurship - How to Start a Business While Working 9-to-5

• Recruiting - LinkedIn Wants AI To Help You Find You Employees

• Crazy Simple - How to Do Better Market Research w/ Social Media

• Short-Form - Short Form Videos Are You Key to Audience Growth

Lurn Bytes: Your Daily News Download

Popular Android App Busted For Spying on Users - Well, no one expected that. After being downloaded 50,000 times, an app on the Android store was busted for spying on users. It included malicious code that accessed the phone’s microphone, and sent documents, web pages, and media files from the user’s phone…

5 Tips: Launch a Business While Keeping Your Day Job - So you want to start a business, but you can’t give up on your day-job just yet. Here’s the good news, most people fall into that category. And if that sounds like you, here are 5 tips for starting your own business outside your 9-to-5 job…

LinkedIn Wants AI To Help You Hire - This week, LinkedIn added some new generative AI features into its recruiter platform to help you craft perfect messages when reaching out to potential employees. If you’re adding team members, or plan to in the future, check this out…

Crazy Simple - Do Better Market Research With Social Media

Well, this just made doing research into your audience SO MUCH easier than it was in the past. We just came across an 8-point guide that shows you exactly how to get super focused insights into your audience, just with social media.

TLDR: 8 Ways To Do Market Research Through Social Media

Here’s the deal…

Customers often leave very detailed feedback about what they like, dislike, and don’t understand in social media comments. And not just that - the way they interact with our content can tell us so much about them.

So often our market research focuses on demographics and surface-level statistics. What we should really be doing is finding out exactly what the customer WANTS and THINKS.

And sure, there are so many tools that can help do this. But with social media, that information is sitting right there for us!

In this guide, they cover…

• Determining audience intent…

• Tracking the right trends to use…

• Performing competitor intelligence…

• What customers expect from you…

• And a whole lot more…

Check Out The Full Guide Here! 

73%

That’s the percentage of consumers who prefer to watch a short-form video when learning about a new product or service, according to The Leap Co.

Daily Hack - Embrace Short Videos TODAY!

We hear from marketers all the time who simply have NOT embraced short-form video yet. They think either…

• Their audience isn’t there…

• They don’t have the skills…

• It’ll take too much time…

• Or some combination of all 3…

We’re here to tell you today that short form videos are absolutely critical to any marketing strategy in 2023.

Look, short video content is absolutely on fire right now. Platforms like TikTok, with over 1 billion daily active users, have completely changed the game. Even giants like YouTube, Facebook, and Instagram have shifted their focus to emphasize short videos.

What makes short videos so powerful is their ability to get you in front of new prospects. So many of our fans have told us that they discovered Lurn through our short videos!

The best part? 

Short videos are SO much easier to create than long videos or written content. All you need to do is take out your phone, hit record, and use TikTok's built-in editor to polish it up.

To get the most out of this strategy, we recommend releasing a short video every day. That’s right, every day. That might sound like a lot, but it's well worth it.

We post our short videos on TikTok, YouTube Shorts, and Instagram Reels — simultaneously sharing the same content on each platform.

By consistently creating and sharing daily short videos, you'll get in front of new prospects, build authority and trust, and support your acquisition process.

Don’t forget, we’re going IN-DEPTH on all of the EXACT marketing tactics we use every day inside The Digital Marketing Alliance.

With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..

And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!

ICYMI - The Biggest Stories You May Have Missed

OpenAI Releases ChatGPT App In 30 More Countries - Good news for those in Canada, India, Brazil, and more than 30 other countries. The ChatGPT app is now available in a slew of new countries following its debut in the U.S. a few weeks ago. Here’s the full list where it’s now available…

YouTube Will Retire “Stories” Function Next Month - There will be one fewer feature on YouTube starting in June. The platform is sunsetting its “Stories” feature after launching it back in 2018. For creators, this shows the increased emphasis YouTube is putting on “Shorts” - that’s where we recommend putting most of your energy…

Use Pop-Ups Effectively Without Annoying Users - Yes, popups can still be a massive tool for your conversion efforts. But they need to be used effectively and strategically. Check out this helpful guide on how you can boost conversions with popups, without annoying your users…

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