Scaling sales 📈

Good morning! It’s officially March. And we just got some more good news for the economy.

The supply chain, which was completely devastated by the Pandemic, is almost back to normal. A new report from Bloomberg shows that supply chain issues have been resolved, even though inflation remains high.

Either way, this is a reason for optimism on the economic front!

Here’s your full rundown this Wednesday morning…

• Paid Ads - Spending on Ads Drops for 7th Straight Month

• Freelancers - 10 Most In-Demand Tech Skills

• AI - The Do’s and Don'ts of AI Generate Content

• Scaling - 2 Tips For Boosting Your Revenue

• Social Media - 8-point Checklist for Every Post

Lurn Bytes: Entrepreneurship Around The Web

Spending On Ads Drops Again - And now we’ve reached 7 straight months where spending on ads has dropped. The biggest contributing factor is higher ads costs, which has marketers pulling back on spending. Here’s how much they’re down…

10 Most In-Demand IT Skills For Freelancers - Looking to add more clients or start up your IT freelance business? Well, if you have any of the 10 skills outlined in this new report, you’re in luck. These are the most in-demand skills for 2023…

The Do’s And Don’ts for AI Generate Content - AI has absolutely been the biggest story for entrepreneurs in 2023. It’s absolutely EVERYWHERE. But that doesn’t mean you should use it all the time and for everything. Here’s a full list of best practices for 2023…

2 Tips For Scaling Your Revenue

In today’s highly competitive economy, it’s important to always always be on the lookout for strategies to scale business.

By constantly focusing on growth, you can develop and run tests, campaigns, and programs that drive more sales.

That’s exactly what we’ll be looking at today – with 2 simple growth tactics you can use to fuel the growth and sales of your online business.

Not only are these strategies effective, but they are also easy to implement.

Tip #1 – A/B Test Your Offer Pages

Running A/B tests is one of the most common ways for growth and to scale your sales.

Through trial and error, you quickly identify what’s growing your business and what’s hurting it.

As an online business, you’ll want to A/B test your opt-in and offer pages since that’s where your conversion and sales happen.

Experiment with a few small changes to the design, text, and images of your pages to see which adjustments improve your sales.

Here are a few ideas to start your testing:

• The size of your product photos

• Including or excluding a trust badge

• Indicating when your supply is limited

• The color of your “Add to Cart” button

With a repeatable experimentation system, you’ll be able to consistently run tests and improve your product pages.

Plus, you can use A/B testing tool, Taplytics, to help you get started.

Tip #2 – Cross-Sell and Upsell

When a buyer comes to your site, they may only be looking for one thing – but that doesn’t mean you can’t push them to buy more.

Instead of settling for a single item order, drive greater sales with two sales techniques:

• Cross-selling: encouraging customers to purchase additional complimentary items.

• Upselling: encouraging buyers to upgrade their purchase.

Ready-to-purchase buyers are already interested in your product and brand at the order stage – so it’s the perfect time to cross-sell or upsell their order.

Showing excited customers how they can increase the value of their order will push them to make a more expensive purchase.

61%

That's the percentage of global ad share that goes to mobile devices, according to DemandSage.

Your 8-Point Social Media Checklist

Are you getting as much out of your social media marketing as you should be?

Too many of us get started by publishing a few posts on different channels and hoping to gain traction. When it doesn’t work, we move right along to the next channel hoping to find more success.

And when our posts fail to go “viral” we get discouraged and often give up.

To actually succeed on social media, you need to have a comprehensive STRATEGY in place. Like any form of marketing, social media requires a thought-out plan of attack.

That’s why we’re sharing this report from MDG Solutions. It’s a full 8-point checklist on how to maximize your return on social media.

In this report, you’ll learn how to develop your…

• Strategy

• Auditing

• Technology

• Paid Media

• Content Development

• Customer Response

• Compliance

• And Measurement

Make sure to review this before you launch your next social media campaign!

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