Robo-Cops 🚨

Good morning! AI is everywhere in marketing these days, and now the creators of ChatGPT are releasing a tool designed to “detect” AI-generated text.

Apparently, they’re worried about it falling into the hands of scammers and spammers. The tool needs some work, however. They admit it only works 26% of the time, and 9% of the time it returns false positives…

Here’s your full rundown this Tuesday morning!

• Twitter Gold - Musk Unveils $1,000 Per Month Subscription

• BNPL - Deferred Payments Coming to Apple Pay

• Meta - Are Verified Check Marks Coming?

• AI - 5 “Under the Radar” Ways to Use ChatGPT

• Social Media - 8 Point Checklist For Marketers

Lurn Bytes: Entrepreneurship Around The Web

Twitter Unveils New $1,000 Per Month Sub - “Twitter Gold” is on its way. The company wants to start charging businesses $1,000 per month for a verified gold checkmark on their profiles. They’ll also add a $50 per month charge to all accounts affiliated with the business. Here’s what it looks like…

Apple Pay Announces Buy Now Pay Later - We don’t know the exact timeline, but Apple CEO Tim Cook says an Apple Pay Later feature will be arriving soon. BNPL features have taken over the eCom space since the Pandemic, and now Apple is joining in. Here’s what we know…

Meta Could Introduce Paid Checkmarks - Have they been copying Twitter’s homework? This week, rumors are swirling that Meta could introduce paid checkmarks to its platforms, following the Elon Musk script at Twitter. Here’s what reporters are saying…

5 Little-Known AI Marketing Strategies

In 2023, AI is no longer a buzzword. It's a requirement.

If you're not using AI in your marketing strategy, you could be falling behind. But here’s the thing. AI tools like ChatGPT can do FAR more than just generate text. That’s how most people are using it right now.

But there are so many more ways you can use this insane technology in your marketing.

So, let's jump into the top 5 ways to use AI in your marketing that most people don't know about.

#1 - Voice Search Optimization

With the rise of smart speakers, voice search optimization is more important than ever.

Use AI tools to analyze and optimize your website for voice search keywords. You don't want to be the business that can't be found when someone asks their Alexa for a recommendation.

#2 - Predictive Content Recommendations

Use AI to recommend content to your audience based on their past behavior. This not only improves the user experience but also increases engagement and helps drive sales.

The better your content is tailored to your audience, the more engagement you’ll get

#3 - Chatbots

Chatbots are no longer just for customer service.

Use them for lead generation, appointment scheduling, and even sales. Trust us, your audience will thank you for the 24/7 access to your business.

#4 - AI-Powered Influencer Marketing

AI can help you identify the best influencers for your brand, analyze their audience and engagement, and even track the success of your campaigns.

Forget the shotgun approach influencer marketing and say hello to targeted, data-driven campaigns.

#5 - Predictive Analytics

Use AI to analyze data and predict future customer behavior. This allows you to create more targeted and effective marketing campaigns. And let's be real, who doesn't want to be a marketing psychic?

Every single day, one thing is becoming apparent. AI is the future of marketing. If you're not using it, you could be falling behind.

So go ahead, take these tips and run with them!

Entrepreneur Stat Of The Day

266 Million

That’s how many website visitors ChatGPT has in December 2022, according to Enterprise Apps Today.

Your 8-Point Social Media Checklist

Are you getting as much out of your social media marketing as you should be?

Too many of us get started by publishing a few posts on different channels and hoping to gain traction. When it doesn’t work, we move right along to the next channel hoping to find more success.

And when our posts fail to go “viral” we get discouraged and often give up.

To actually succeed on social media, you need to have a comprehensive STRATEGY in place. Like any form of marketing, social media requires a thought-out plan of attack.

That’s why we’re sharing this report from MDG Solutions. It’s a full 8-point checklist on how to maximize your return on social media.

In this report, you’ll learn how to develop your…

• Strategy

• Auditing

• Technology

• Paid Media

• Content Development

• Customer Response

• Compliance

• And Measurement

Make sure to review this before you launch your next social media campaign!

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For any other questions, please reach us at [email protected]