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Good morning! It’s another chaotic one for Southwest Airlines. Another “tech problem” impacted more than 2,100 flights earlier this week. That was more than half their scheduled flights for Tuesday.
It’s eerily similar to the meltdown Southwest had over the holidays - one that they’re still recovering from…
Southwest continues to deal with the fallout - and negative reviews/feedback from their holiday fiasco. It’s putting customer reviews and satisfaction in the crosshairs. Speaking of customer satisfaction, we’ll show you 2 strategies to boost your social proof in today’s issue!
Here’s your full rundown this Thursday morning…
Link In Bio - Instagram Update Now Allows 5 Links
S&H - Google Shows Shipping Prices In Search Results
Banned - Can Montana TikTok Ban Actually Be Enforced?
CAPI - Boost Conversions With New Meta Training
Social Proof - How To Incorporate More Of It
Today In History: On April 20, 1964, the first jar of Nutella left the factory in Alba, Italy. No word on whether it was devoured directly from the jar or not…
🚀 How To Get More Opens, Clicks & Conversions!
Tired of sending emails that no one seems to open, let alone read or click on? We’ve ALL been there before. Well, the difference between sending emails that convert and those that don’t all come down to tools you're using. And that's where EmailWritr comes in...
Lurn Bytes: Your Daily News Download
Instagram Now Allows Up To 5 Links In Bio - Big news for content creators. Instagram has updated its “link in bio” policy to allow up to 5 links on each profile. This is especially important for anyone relying heavily on LinkTree to drive traffic from profiles…
Google Shows Shipping Prices On Search Results - Another big update from Google this week, as they’ll now display shipping and return pricing directly in their search results. If you offer free delivery, this can give you a big boost over the competition. Check it out…
Can Montana TikTok Ban Actually Be Enforced? - The Montana legislature approved a complete ban of TikTok earlier this week, with many fearing it could spread to more states. But there’s a big catch. Some are wondering if the ban can even be enforced...
How To Start Using Conversion API Today!
Meta wants to help you out, especially if you’re a small business or a digital marketer. As part of an ongoing effort to help businesses with their marketing, they’re now holding a training webinar next week all about the Conversion API.
For those new to it, Conversion API (or CAPI) can seem daunting, but it can be incredibly valuable.
According to Meta, those who use it saw a 13% decrease in ad costs. They also highlight that CAPI can help with…
Better measurement - and a better idea of ad conversions.
Greater cost-efficiency - decreased ad costs with better targeting.
Safeguarded success - help keep your ads successful as browsers constantly change.
The data Meta touts comes from a review of more than 200,000 businesses currently using CAPI on their accounts.
Check out the full scoop here and learn more about this upcoming webinar from Meta…
📧 Is Your Email Marketing Falling Flat?
Tired of sending dull emails that go unnoticed? Need help boosting all of your metrics and creating engaging emails? That's where EmailWritr comes in. Learn from the experts and use the same tool as them to dramatically boost email performance today!
Entrepreneur Stat Of The Day
50%
Users who click on PPC ads are 50% more likely to purchase than those who clicked on an organic search result, according to WebFX.
2 Ways to Boost Social Proof (Not Just Reviews)
Everyone looks at reviews before they buy ANYTHING these days. If you don’t have solid reviews, you’re just not going to get any sales. That’s a fact.
But reviews ARE NOT the only type of social proof you should lean in to. In fact, by incorporating more of the following 2 social proof methods into your marketing, you can give your conversions a massive boost.
Start using these ASAP!
#1 - Testimonials
One of the best forms of social proof is 3rd party testimonials. When potential customers see other customers "just like them" getting the results they want to get, this builds massive belief.
Reach out directly to any customers who have purchased before and see if they’ll be willing to help out. You can even offer a discount or another free gift for their help. That can help create even more loyalty.
The key is to make the testimonial exciting.
Don’t just plop it on the page like the boring old testimonials you’re used to seeing in brochures. Turn the testimonial into part of the story of why the audience needs your product. Remember, selling is ALL about emotion.
#2 - Case Studies
Case studies are great tools because they provide a ton of value and actionable information.
They’re also a great way to showcase success stories. Ideally, these success cases have used your method or something you are selling to get where they are today.
Your audience wants to know it’s possible.
These will be longer than testimonials (and definitely longer than reviews), so you want to make sure that the content is strong.
Find someone who has used your product or service to better their lives.
Dig into why they needed your business, and show the transformation you’ve helped this customer achieve.
Like testimonials, you want to weave these case studies into the “story” of why people need your products!
ICYMI - The Biggest Stories You May Have Missed
New Ad Tips Directly From Meta - Want to improve your FB and IG ads? Well, Meta has just unveiled 2 new video series to help you. It’s got plenty of tips and tricks for maximizing your ad spend from a series of experts, both internal and external…
TikTok Rolls Out Affiliate Commission Program - Check around the videos in your feed and you’ll now start seeing “eligible for commission” on some videos. This month, TikTok has begun allowing sellers to pay commissions to affiliates for promoting products in videos, lives-treams, and in profiles…
Write Website Content That Converts - Does the content on your website generate conversions and sales, or does it just take up space? Here’s a helpful guide to help ensure that every single word on your website is valuable and engaging (and not just filler)...
P.S. - Does your email marketing need a jolt? With EmailWritr, you can start using the EXACT strategies the experts use to not only boost all your metrics, but create lasting relationships with your audience. All done much more quickly and easily than most people realize! Go Here & See This Amazing Email Tool!
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