Revenue Up 👆

Good morning! Today, we’re starting off with a strange prediction from the “Father of the Mobile Phone.” 

Marty Cooper is widely considered the man who created the cell phone, and he thinks future generations will have devices “embedded under the skin of their ears.” As for charging these devices? “Your body is the perfect charger,” he said.

It’s not the first time we’ve heard these kinds of predictions. That said, we’ll let someone else test it for us!

Here’s your full rundown this Thursday morning…

• TikTok Woes - New Ban Legislation Advances

• Bing AI - More Traffic Data Coming Your Way

• YouTube - New CEO Teases New Features

• Revenue Up - 2 MORE Tips For Scaling Sales

• Meta Trends - Must-See Audience Trend Report Drops

Lurn Bytes: Entrepreneurship Around The Web

TikTok Ban Likely To Advance In Congress - A bill proposing the ban of TikTok in the United States is poised to pass in the U.S. House of Representatives this week, and head over to the Senate for approval. Is an outright ban likely? Here’s your answer…

New Data Available for Bing AI - An ongoing story this year has been Bing’s introduction of AI into its search functions. Now, the company says you’ll be able to tell exactly how much traffic you’re getting from the AI. Here’s how it’ll look…

YouTube’s Biggest Priorities of 2023 - When the CEO of YouTube tells us what he’s focusing on, we listen. After all, YouTube is now the world’s second biggest search engine. So any changes it makes are sure to have ripple effects. Here are YouTube’s biggest focuses for 2023…

2 MORE Tips For Scaling Revenue

Yesterday, we kicked off the month of March with 2 expert tips for scaling your revenue. Well, we heard quite a bit from readers who loved that issue. You can read it right here if you missed it.

So today we’re bringing you 2 MORE hacks you can implement immediately to boost your sales.

These aren’t theoretical strategies either. These are being used by the pros every single day.

Let’s jump right in!

#1 – Use Retargeting Ads

Retargeting ads can capture those visitors who didn’t purchase before leaving your website.

This strategy works by tracking who visits your online store and then displaying ads of your products on other sites they visit.

Retargeting ads are especially powerful because they highlight the items that buyers have already shown interest in.

Seeing exactly what they were hoping to buy can drive people back to your site.

You can begin creating retargeting ads for your online store sign-up with a tool, such as AdRoll or Criteo.

These tools allow you to launch retargeting ads and track the performance of these ads.

#2 – Send “Buy Again” Emails

While every business needs new customers, your returning customers are ultimately more valuable.

They’re twice as likely to place an item in their cart, have lower bounce rates, and convert nearly twice as much as new customers.

With this value, it’s critical that you do what you can to get customers continually shopping.

An easy customer retention strategy is sending buyers a “Buy Again” email.

10 to 15 days after a buyer’s purchase, you send the customer an email inviting them to make another purchase.

Your email can include a link to the product they bought last time or links to related products.

To send convincing “Buy Again” emails that encourage returning customers to shop from you again, follow these simple tips:

• Manage and design your message with an email marketing software: Tools like Campaign Monitor make it easy to automate emails by setting up drip campaigns with specific triggers, such as “Send Email 15 Days After Subscription.”

• Incentivize making another purchase: In the email, offer something special in return for buying again, such as free shipping, an added gift, or a discount.

There you have it. Try these out for yourself and let us know how they work for you!

27%

That’s the percentage of people who search online for a business after seeing their ad online, according to WordStream.

Meta’s Newest “Trend” Report Just Dropped

This week, Meta stopped the second edition of its “Culture Rising” report. It details all of the emerging trends seen from users on the platform. 

If you use Facebook or Instagram for your business, you need to check this out.

The report is broken down into 4 main categories, each with numerous subsections. This gives you an incredibly deep look at the biggest trends for all types of audiences on Facebook.

The 4 main categories are…

• Identity

• Relationships

• Aspirations

• Values

The image at the top of this story shows shifting trends under “Aspirations” section, specifically how it pertains to financial literacy.

All told, there are 24 subsections in the report on all types of behavior changes seen in 2023.

Check out the full report right here!

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