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Good Morning! We just got a HUGE update from TikTok. Apparently their new âPulse Premierâ campaign is going to share a whopping 50% of ad revenue with creators.
TikTok has been coming up with plenty of new ways to monetize the app - and this is just the latest. Check it out hereâŚ
Weâve said it before and weâll say it again - TikTok should not be ignored. It doesnât matter who your target audience is, theyâre using TikTok.
Now, hereâs your full rundown this Tuesday morningâŚ
SEO - Semrushâs State of Search Report Drops
Hit Subscribe - Better Engagement Coming to YouTube
Networking - 10 Tips For Introverts
Reviews Are In - How to Leverage Reviews In Your Marketing
Attention! - 5 Tips For Writing Better Headlines ASAP
Lurn Bytes: Your Daily News Download
Semrushâs State of Search Report For 2023 - This is one we always look forward to. As one of the preeminent SEO companies in the world, Semrush knows free traffic better than anyone. This new report has up-to-the-minute updates on exactly whatâs working and what isnât for search trafficâŚ
New Page Options On YouTube To Boost Engagement - YouTube just made some major changes to its channel display options. Why? They say theyâve streamlined everything to help boost your engagement. You need to check this outâŚ
Networking for Introverts: 10 Tips - Letâs face it, for many of us, networking does not come easily. In fact, it can feel like a downright chore (or worse). Still, networking is one of the best ways to grow a business. If that sounds like you, here are 10 tips on networking for introvertsâŚ
đ Revealed: How We Got 38 Million+ FREE Views in 1 Month
Every marketer needs ONE thing: traffic. When you join the Digital Marketing Alliance you get the EXACT strategies we used to get 38 million+ FREE views in just 1 month. Our top secrets, tips, and strategies for Facebook, YouTube, and TikTok. Weâre opening it up for just $7/month. Don't let this incredible opportunity slip awayâŚ
Start Leveraging Your Positive Reviews
Having good reviews is one thing.
Leveraging them in your marketing is a total game-changer!
Everyone knows the power of good reviews for an online business or brand. People donât buy things online unless they see good reviews and other forms of social proof.
But the power of positive reviews can go MUCH deeper than that.
You see, different age groups use reviews much differently from one another. And if youâre not using your reviews correctly for your target audience, you could be missing out on a TON of conversions.
For instance, the way Gen Z uses reviews is much different than Boomers. But if your target audience is Gen Z and you have your reviews optimized based on Boomersâ preferences, you could be missing out!
Fortunately, this handy guide from the team over at Red Website Design sheds a ton of light on exactly how to best use reviews for your target audience.
If you use reviews at all (or think you should start)...
Marketing Stat Of The Day
17%
Only 17% of marketers use A/B tests to improve their conversion rates, according to HubSpot.
Today In History
On May 9, 1914, Woodrow Wilson proclaimed the first ever Motherâs Day. (Psssst. Donât forget. Motherâs Day is this Sunday, May 14thâŚ)
Revealed: Get Your First 1,000 Person Audience
Struggling to grow your audience and get more eyeballs on your content? In the Digital Marketing Alliance, we reveal the exact strategies need to build your first 1,000-person audience and start generating organic traffic. All for just $7/month. If you want to discover cutting-edge strategies to generate organic leadsâŚ
5 Tips - Write Better Headlines ASAP
There is NOTHING more important for grabbing your audienceâs attention than a strong HEADLINE.
Whether itâs for yourâŚ
Landing pageâŚ
Opt-in pageâŚ
EmailsâŚ
Blog postsâŚ
AdsâŚ
WebsiteâŚ
You name it!
Without a strong headline, youâre missing out on a huge percentage of your audience that will just keep scrolling.
Today, weâre sharing a few quick strategies you can implement into your headline writing IMMEDIATELY.
#1 - Use Power Words
Power words are words that trigger an emotional response in the reader. Words like "free," "limited time," or "new."
These words can help to grab the attention of your audience and encourage them to take action.
#2 - Include Numbers When Possible
Headlines that include numbers tend to perform well, as they give the reader a specific and concrete idea of what to expect.
For example, "5 Simple Steps to Achieve Your Goals" is more likely to get clicks than "How to Achieve Your Goals."
See how much more specific that headline is? It also gives the reader a much more clear idea of what theyâll get from you.
#3 - Deploy Action Verbs
Action verbs like "discover," "learn," or "unlock" can help to convey a sense of movement and encourage the reader to take action.
Notice how we just told you to âdeployâ action verbs and not simply âuseâ them? Itâs a much more powerful way of talking.
#4 - Test, Test, and Test Again
One of the best ways to find the right headline for your landing page is to test different versions and see which one performs the best.
You can use tools like Google Analytics or Crazy Egg to track clicks and conversions on your landing page, and use that data to determine which headline is the most effective.
ALWAYS test variations of headlines. You never know what will end up performing best!
#5 - Headline + Value Proposition
The headline of your landing page should clearly communicate the main benefit or value proposition of your product or service. This will help to attract the right audience and encourage them to take action.
Not only will you weed out people who arenât quality leads, youâll also give people a much more specific idea of what theyâll get from you.
ICYMI - The Biggest Stories You May Have Missed
Freelancers: 9 Tips For Building a Client Base - One of the toughest parts of freelancing is growing your initial client list. Itâs something we all go through when starting out. If you need help, here are 9 tips to use ASAP for building a client list from scratchâŚ
Twitter Competitor BlueSky Takes Off - Jack Dorsey, the founder of Twitter, is back with a new social platform called BlueSky. Whatâs it like? Twitter, basically. And even though itâs just like his first platform, itâs seeing insane user-base growth right nowâŚ
Legislation Could Ban Under 13s From Social - About the only things that get bipartisan support these days are limitations on social media. This time itâs legislation preventing those under 13 from joining various social platformsâŚ
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