Newsflash 📣

Good morning! A new report shows that up to 49 “news sites” have popped up recently, all with one thing in content. They’re actually just AI content farms and not “news” whatsoever.

It shows the proliferation of generative AI is just starting - and as consumers, we’re going to have to be more careful than ever when consuming information online. Some of these “content farms” are pretty convincing…

Here’s your full rundown this Wednesday morning…

• Reddit Ads - Reach Your Target Audience Faster

• Excuse Me? - AI Prompt Engineers Fetch Insane Salaries

• WFH - Your Most Common Problems SOLVED

• SEO - 10 Tips For Success

• Ad Targeting - Get Laser-Focused Leads Today

Lurn Bytes: Your Daily News Download

How To Create Reddit Ads For YOUR Audience - Reddit wants to help you advertise on their platform. While many marketers ignore it, it’s tough to find a more engaged, and specific, audience than on Reddit. You just need to know how to advertise there. So they published these guidelines to help you out…

AI “Prompt Engineers” Fetch Insane Salaries - It didn’t take long, but one of the most sought after jobs in 2023 has become prompt engineers. These jobs don’t require any tech degrees, and they are bringing in some insanely high salaries…

The Most Common WFH Problems Solved - Think about it for a second, what are the biggest issues you have when working from home? A new book called “The Remote Worker’s Handbook” claims to have solved the most common issues. Take a peek…

📈 Our EXACT Marketing Frameworks, Systems & Strategies…

We ran the numbers recently, and they JUMPED off the page. In a 12 month span we spent $10.1 million on paid ads profitably, and built a 1.7+ million social media following. Now, we’re sharing out exact strategies with you in The Digital MArketing Alliance.

It’s full of more than 50+ step-by-step video lessons, an exclusive VIP newsletter, monthly EXPERT Zoom calls, and 5 deep-dive Masterclasses from some of the industry’s best digital marketers.

Here’s the best part - you can get ALL of that for just $7 per month…

Join The Digital Marketing Alliance Today!

10 Tips For Boosting SEO Success

Organic traffic is the gift that keeps on giving. It’s a steady flow of FREE traffic and leads to your business. Not to mention, people who find your business organically are actively looking for a solution to their problems.

Of course, the biggest challenge with SEO has always been the time investment.

The traffic itself may be free, but it can take quite a bit of time to build your SEO content to a point where it’s bringing in meaningful traffic.

That’s where this 10-point guide from Semrush comes in.

It’s packed with tips and tricks you can implement immediately to boost your SEO content. There are specific action items for your…

• Titles & Subheads

• URLs

• Images

• Meta Descriptions

• And much more…

If you feel behind with your SEO strategy, or you just want to improve your existing content, check out this 10-point guide now!

79%

That’s how many of Facebook’s monthly active users use the platform every single day, according to HootSuite.

📣 Learn From The Experts - Monthly Town Halls ANNOUNCED!

As part of the Digital Marketing Alliance, we’re giving you DIRECT access to some of the industry’s top marketers. Every month, we’re hosting a LIVE Town Hall so you can learn the secrets and strategies the experts use themselves.

And that’s just one piece of what you get when you join The Digital Marketing Alliance today!

Go Here & See Everything You Get!

2 Quick Tips For Better Ad Performance

Today, we’re going to dive head first into two quick tips you can use Facebook ads to get laser-targeter sales leads and customers to your business.

Remember, targeting the RIGHT AUDIENCE is how we win with Facebook ads.

#1 - Retargeting

Most of the time, a visitor to a site won’t take action the first time they visit. But that doesn’t mean they NEVER will. For most people, it’s more of a “not yet” than a straight up “no.”

Without retargeting, all of this money is left on the table!

Here’s an example of how it works....

A visitor goes to an opt-in page, but doesn’t sign up. It’s likely they at least considered signing up though. In this case, the pixel would track them and Facebook would advertise to that person again, giving them another chance to opt-in.

Obviously, this makes it much more likely someone will opt in. Now they’ve had two chances to do so!

Retargeting allows you to focus on people who took some kind action — people who opted in, made a purchase, registered for a webinar, or any other action.

Ads can be shown to these people to keep them moving forward, like a digital bread crumb trail.

#2 - Lookalike Audiences

What if you could target a new audience that was as similar as possible to your custom audience?

There is a good chance this audience would be responsive, right?

If the Facebook audience is large enough, it can act as a source audience. From it, Facebook can create a “Lookalike” audience.

Lookalikes are audiences created by Facebook based on people who are most likely to like a particular brand.

The amount of deviation from the source audience — 1%, 2%, or 3% — is totally up to you.

Here’s the best news. A custom audience needs only a few hundred people in it for Facebook to create a Lookalike audience.

And Facebook does all the work.

Make sure you're incorporating these 2 strategies into your paid ads ASAP!

ICYMI - The Biggest Stories You May Have Missed

Affiliates: Meta + TikTok Want To Help You - Meta and TikTok just launched new initiatives this week to pair content creators up with brands offering affiliate deals. They want to do the hard work and help you find the best brands for your style of content. This could be big…

Are You Using The Right Images On Social? - If you’re not using the right images on different social platforms, your content has no chance of getting the engagement it deserves. This updated guide shares everything you need to know about posting the right images on every platform…

6 Time Management Hacks We Love- Sometimes, there just aren’t enough hours in a day for everything that needs to get done. If that feeling resonates with you, this piece could be a massive help. It’s got 6 super quick time management hacks that can help you get control of your time (and sanity)...

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