During the pandemic, Mark Zuckerberg bet big on the Metaverse - an interconnected virtual universe where people can interact, work, and socialize in immersive digital environments using avatars.

In fact, he changed the name of his company to Meta to show his commitment to the idea.

However, the metaverse has struggled to take off and the company has lost over $21 billion in 18 months investing in it.

At this week’s Meta Connect Conference, Zuckerberg appeared to shift his focus away from the metaverse and into the hot topic of the day: Artificial Intelligence.

His bet seems to be that AI, not the metaverse, will drive sales of his company’s VR glasses.

Here’s the rundown for today…

• TikTok Ad Tools - Easier Than Ever To Create Ads

• Reddit Helps Advertisors - New Policy Change

• ChatGPT Gets Current - New Web Browsing Feature

• Google & Facebook News Roundup - Most Important Stories Of 2023

• TikTok Topics - How To Come Up With Ideas

Lurn Bytes: Your Daily News Download

TikTok Launches New ‘Creative Assistant’ to Help Create Ads - TikTok has introduced a helpful tool called "Creative Assistant" to make it easier than ever to create ads. It offers examples and even makes sample ad scripts...

Reddit No Longer Allows Users To Opt Out Of Ad Personalization - Reddit has changed its policies to prevent users from opting out of sharing information that Reddit advertisers use to better target their ads. This is a win for advertisers, since it makes Reddit ads more effective, while some users aren’t happy about the change…

ChatGPT Can Browse The Web (Again) - ChatGPT, the most popular AI chatbot, now has the ability to browse the web and get up-to-date information. This was a feature that was available earlier in the year, but has now been brought back to its paid users…

The Biggest News From Google And Facebook This Year

It’s been a big year for the two giants of the internet: Google and Facebook. This article provides a helpful roundup of the biggest stories of the year from these two.

TLDR - The 15 Biggest Announcements From Google & Facebook So Far This Year

According to the article, here are the biggest announcements this year from Google…

1. Google Ads Transparency Center Launch: Google started a new Transparency Center to let people learn more about the ads they see, just like Facebook and TikTok do.

2. Deprecation of Most Attribution Models: Google Ads will soon only allow last-click and data-driven models, stopping the use of other kinds like first-click and linear.

3. Brand Restrictions for Search and Performance Max: Google introduced tools to help companies control their brand advertising and avoid confusion with similar brand names.

4. Automatically Created Assets: Google is offering more automatic options, like creating headlines and descriptions for ads, but advertisers can choose whether to use this feature.

5. Bid for New Customers Only Feature: Google has a new tool that helps advertisers focus on finding new customers by either avoiding current ones or bidding more aggressively for new ones.

6. Discovery Campaigns Into Demand Gen: Google is replacing Discovery campaigns with Demand Gen, which seems more powerful and offers more creative formats and wider reach.

7. Performance Max Updates: Google made several updates to Performance Max campaigns to give advertisers more control, with options like better video creation and running experiments.

8. Ad Price Increases from Antitrust Trial: During a legal trial, Google admitted to raising some ad prices up to 10% without telling advertisers, leading to questions about fairness and competition.

And here are the biggest from Meta…

1. Meta Certified Company Program: Meta created a program to let companies prove and show off their knowledge of using Meta’s platforms by passing special courses.

2. Facebook's "Performance 5" Announcement: Facebook shared five strategies, called “Performance 5,” it wants advertisers to use, though it isn't introducing new tools or programs this time.

3. Lead Generation Form Updates: Facebook improved Lead Generation Forms by adding conditional questions that change based on previous answers to get better-quality leads.

4. Updates for Reels: Facebook made Reels more advertiser-friendly, allowing target audience reach on Instagram and introducing AR ads to connect with users in new ways.

5. Introduction of the AI Sandbox: Facebook introduced AI Sandbox, a tool allowing creatives to use AI to develop ads based on text inputs, showcasing the platform's focus on ad creation.

6. Rollout of Tailored Campaigns: To help advertisers, Facebook is launching Tailored Campaigns, simplifying campaign settings while maintaining control over audiences and creatives.

7. Brand Suitability and Content Controls: Meta announced new controls in 2023 for brands to manage the type of content their ads appear next to, protecting brand image.

Those are the headlines of the biggest stories of the year. For more details, check out the full article.

Daily Hack - How To Find Viral Topics For Your TikTok Videos

To grow on TikTok, you need to consistently release new videos. That means you need a lot of topics.

The good news is that it’s EASY to come up with topic ideas. If you spend just a little bit of time preparing at the beginning, you’ll have no problem coming up with a big list of topics that could be hits on TikTok.

#1 - Start With What YOU Want To Talk About

This is the BEST place to start. You need to create a lot of videos, so why not talk about stuff that you're interested in?

If you look at Anik’s short videos, some of our most successful videos have nothing to do with his niche.

They are videos about things he’s interested in - how to make friends, how to meet wealthy people, how to get into popular restaurants. Just whatever he feels like talking about.

That’s one of the best parts of TikTok - you aren’t just limited to the specific niche you’re in. There's a good chance that if you're interested in a topic, other people are as well.

#2 - Let TikTok Tell You

If you can’t think of a bunch of ideas yourself, don’t worry. TikTok can do the hard work for you.

Look, you don't need to come up with ideas that no one else has thought of on TikTok.

Instead, go see what other people are doing that's already working, then do your own version of that.

To do that open up TikTok on your desktop and search for creators in your niche. Then scroll down their list of videos and try to spot videos that have a lot more views than average.

Take note of those topics - you could probably create your own version that will also get a lot of views!

#3 - Follow The Data

As you start posting videos, you’ll notice trends in what topics your audience responds to.

You might think that a particular topic is going to be a hit with your audience, but nobody watches. There will be other times when a topic you thought had no chance takes off.

TikTok is unpredictable. That's why it's important to post a lot of videos and pay close attention to the data.

If your audience is responding to specific topics, then do more of them!

If you follow these strategies, you should have a GIANT list of topics. Over time you should add and subtract to that list, depending on what the data tells you.

ICYMI - The Biggest Stories You May Have Missed

Amazon to invest up to $4 billion in ChatGPT Rival Anthropic - The AI wars are heating up. Amazon announced it will spend $4 billion to invest in an AI company called Anthropic and will own a small part of it. This is to help Amazon compete with other big companies and work together on advanced AI projects using Amazon's cloud service…

89 Power Words To Make Your Marketing Stand Out [Infographic] - Here’s a useful infographic from Jansen Communications with words that can make marketing more eye-catching and effective. The infographic provides tips on using different types of words like cost-related words, superlatives, size-related words, adjectives, verbs/adverbs, words that create a fear of missing out, and trust-related words to improve marketing messages…

Ads In Bing Chat Are Getting Higher CTR’s - A representative from Microsoft says that people click on ads in Bing Chat 1.8 times more than they do in regular searches. She also revealed that shopping ads have higher CTR’s as well…

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