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Happy Friday! Earlier this week, Meta announced some new ways to monetize your Reels on both Facebook and Instagram. This is just the latest attempt to help creators generate more revenue (and steal users from TikTok).
Here’s your full rundown this Friday morning…
Fries With That? - AI Comes To The DriveThru
Recession - 3 Ways to Protect Yourself Now
Mythbusting - The Biggest Social Media Myths Debunked
PayDay - Instagram Makes Paid Collabs Easier
TikTok - 7 Strategies To Use Today
Lurn Bytes: Your Daily News Download
Wendy’s Brings AI Chatbots To The DriveThru - Next time you swing through your favorite fast food joint, you may have a robot taking your order. This week, Wendy’s announced they’ll soon be using AI to take orders. You have to see how this works…
3 Ways to Protect Yourself From A Recession - Are we going to hit a recession this year? Are we already in one? Well, the answers to both depend on who you ask. But one thing everyone agrees on is the economy is on shaky ground, and it’s always best to be prepared…
Stop Following These Social Media Myths - Things are CONSTANTLY changing on every social media platform. And yet, far too many of us still follow theories or strategies that have been completely disproven. Don’t let these 10 myths hurt your social media efforts…
👀 Revealed: Get Your First 1,000 Person Audience
Struggling to grow your audience and get more eyeballs on your content? In the Digital Marketing Alliance, we reveal the exact strategies need to build your first 1,000-person audience and start generating organic traffic. All for just $7/month. If you want to discover cutting-edge strategies to generate organic leads…
[Deep Dive] Instagram’s New UGC Policy
Instagram has some BIG updates when it comes to using user generated content on the app, and this is definitely worth checking out.
Instagram is now allowing brands to promote more types of user content in the app. Previously, they were only allowed to promote those that had the “Paid Partnership” label in their posts.
It’s a big deal for brands too.
They can now leverage WAY MORE user-generated content.
This isn’t the only recent UGC update from Instagram. They also recently added a feature that lets brands add UGC to their shop pages much more easily.
Our Take: This opens up a whole new door for affiliates on Instagram. This can give creators much more flexibility in the type of content they can get paid for - and they don’t have to use the “paid partnership” label on the content (which is big).
We also expect to see more UGC from brands on Instagram than ever before.
If you’re a content creator, or have an account that brands would love - check this out ASAP.
Marketing Stat Of The Day
73%
That’s the percentage of consumers who now prefer to watch a short-form video to learn about a product or service, according to TheLeap.
Today In History
On May 12, 1926, the first undisputed flight over the North Pole was completed by Norwegian explorer Roald Amundsen, American scientist Lincoln Ellsworth, and Italian engineer Umberto Nobile…
📈 Our EXACT Marketing Systems & Strategies…
We ran the numbers recently, and they JUMPED off the page. In a 12 month span we spent $10.1 million on paid ads profitably, and built a 1.7+ million social media following. Now, we’re sharing out exact strategies with you in The Digital MArketing Alliance.
It’s full of more than 50+ step-by-step video lessons, an exclusive VIP newsletter, monthly EXPERT Zoom calls, and 5 deep-dive Masterclasses from some of the industry’s best digital marketers.
Here’s the best part - you can get ALL of that for just $7 per month…
7 Quick Tips For Better TikTok Engagement
There may be regulatory concerns about TikTok in the news these days, but here’s the deal…
More than 1.5 BILLION people are active on the platform every single month.
And let’s pretend for a second that TikTok was outright banned tomorrow (far fetched, we know), the move to short-form “TikTok style” videos is on almost EVERY platform these days.
This style of video isn’t going anywhere.
With that in mind, here are 7 FAST tips for creating better short-form video content!
#1 - Ditch The Script - Too many creators try to come in with very scripted content and it just doesn’t resonate. People want authentic content, not something that feels scripted and too stiff. Try recording a few videos off the cuff. It may take a few reps to nail your tone, but it’ll be worth it in the long run.
#2 - Use trend-related hashtags: Hashtags are a great way to get your videos seen by more people. Be sure to include popular, trend-related hashtags that are relevant to your video.
#3 - Keep your videos short: TikTok videos are typically short, so make sure to keep your videos under 15 seconds. This will help you keep your message clear and to the point.
#4 - Use filters, effects, and animations: TikTok offers a variety of filters, effects, and animations that you can use to enhance your videos and make them more visually interesting.
#5 - Use popular sounds and music: TikTok is all about music, so make sure to use popular and catchy songs that will help your video stand out. You can find popular sounds by browsing the "For You" page or searching for a specific song or genre.
#6 - Collaborate with other creators: Collaborating with other creators can help increase your reach and visibility. Find creators who have a similar audience and collaborate with them on a video.
#7 Interact with your audience: Engage with your audience by responding to comments and messages. This will help you build a community and increase the chances of your videos going viral.
Remember, the most important thing is to have fun and enjoy the process of creating your videos!
ICYMI - The Biggest Stories You May Have Missed
Twitter Tests New Subscription Content - Want to make an extra buck or two? For a lot of creators the answer may be Twitter’s new subscription style content. Musk & Co. just unveiled some updated features including subscription content and new visual displays…
Forget Your Password? Enter Your Passkey - Let’s be honest, there are too many passwords required these days. Honestly, we’re constantly resetting our own. Google feels your pain, and is now ditching your account password in favor of a “passkey.” This is a BIG shift…
The Best Hacks For Work/Life Balance - People report less “work/life balance” than ever before. While many people still love working from home, they also report having less “balance” in their lives. If you feel like you’re never “off the clock,” these hacks could be perfect for you…
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