Real of Fake? 🤔

Good morning! With AI seemingly taking over in 2023, there’s a new flood of fake AI images making their way around different social media platforms. So far, none seem too malicious - just kinda weird…

And unfortunately no, the Pope was not actually wearing a white “puffer” jacket. Here are some of the more viral images making the rounds…

Here’s your full rundown this Wednesday morning…

• SEO - Big UX Overhauls Come To Google

• Amazon AI - eCom Giant Launches New AI Accelerator

• It’s Personal - 5 Tips For Personalizing Your Marketing

• Reelin’ - Meta Launches New Reel Ad Features

• Hacks - 3 Quick Tips For Your Next Campaign

Lurn Bytes: Your Daily News Download

New Search Features Debut For Google - The world’s leading search engine is working hard to keep its top spot. This week they announced some big search updates, including “price guarantees” on flights. They’re also implementing new features for other travel searches…

Amazon Investing In 10 New AI Startups - The race for AI supremacy has taken the tech world by storm in 2023. Now, Amazon announced they’ll be investing in 10 different startups globally that are focused on generative AI. Here’s what we know about their AI accelerator…

5 Tips For Personalizing Your Marketing - There’s been a massive shift in consumer behavior over the last 10 years. People want to buy from brands they feel a connection with and that have a “story.” That means personalizing your marketing has never been more important…

Meta Launches New Ad Features For Reels

Meta’s answer to TikTok - Reels - has become increasingly popular in 2023. Last year, the company said that Reels accounted for over 20% of the time users spend on Instagram.

So for advertisers, this has become a great new place to reach their target audience.

This week, Meta announced a few new features to Ads for Reels that got our attention. They include…

• Click-to-Messenger Ads - This allows businesses to directly DM with those who click on the ad.

• WhatsApp Optimization - Users can now start messaging directly with businesses via Whatsapp.

• Improved Metrics - Advertisers can more easily track engagement metrics on Reel ads.

As more and more platforms adopt short-form video, these types of ads will become increasingly important for marketers. If you’re still sleeping on this style of ads, the clock is ticking.

Here’s the full update from Meta and a deeper look at each of these updates…

2.35 Billion

That’s how many people interact with Meta Reels every month, according to DemandSage.

3 Hacks For Your Next Marketing Campaign

It doesn’t matter how strong your marketing campaigns have been - there is ALWAYS room for improvement.

Constantly testing new ideas and formats is the only way to improve your campaigns and boost your sales.

With that in mind, we’re sharing 3 crazy simple tips and strategies you can implement into your marketing ASAP…

Tip #1 – Focus on Cart Abandoners

Increase your sales or leads by targeting cart abandoners with strategically deployed emails.

Abandoned cart emails will help put your business and products back at the top of the user's mind.

These are a great way to help win back customers who might otherwise never have returned. Just make sure you are reiterating product benefits and/or offering an incentive to complete the sale.

Some of these incentives include:

• Free shipping

• Free samples

• A complimentary consultation

• A discounted or free trial of your service

Tip #2 – Showcase Social Proof

There's no better marketing than social proof, or word-of-mouth recommendations.

Take your marketing to the next level by using it to feature and promote rave reviews from actual customers.

Testimonials can be nicely integrated into any page of your website, but you should definitely include them near the point of sale.

Tip #3 – Implement a Referral Program

A referral program is an effective way to get users to spread the word on your behalf.

Plus, it also incorporates that word-of-mouth component that can be invaluable to your brand.

Referral programs obviously need to be run through your website, but you should promote them via email or social media.

ICYMI - The Biggest Stories You May Have Missed

Running Paid Ads? Don’t Make This Conversion Mistake - Let’s say you have an offer that converts, and you’re ready to scale the paid traffic you’re sending to it. According to one expert, most of us overlook one MAJOR issue when we start scaling. Make sure you’re not doing this…

Apple Acquires Its Own AI Startup - Apple doesn’t want to be left out of all the AI fun in 2023. This week, rumors are swirling that Apple is acquiring WaveOne. It’s a company with AI designed for compressing video. Apple hasn’t confirmed, but some details are leaking out…

2 Sales Tactics For High-Ticket Conversions - An offer is only as good as the way it's presented. If you have a fantastic offer or product, but you’re not communicating the value of it - it’s extremely tough to get any sales. If you need more sales tips, we highly recommend these 2…

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