Real of Fake? šŸ¤”

+ Big search overhauls & Super quick marketing hacksā€¦

Good morning! With AI seemingly taking over in 2023, thereā€™s a new flood of fake AI images making their way around different social media platforms. So far, none seem too malicious - just kinda weirdā€¦

And unfortunately no, the Pope was not actually wearing a white ā€œpufferā€ jacket. Here are some of the more viral images making the roundsā€¦

Hereā€™s your full rundown this Wednesday morningā€¦

  • SEO - Big UX Overhauls Come To Google

  • Amazon AI - eCom Giant Launches New AI Accelerator

  • Itā€™s Personal - 5 Tips For Personalizing Your Marketing

  • Reelinā€™ - Meta Launches New Reel Ad Features

  • Hacks - 3 Quick Tips For Your Next Campaign

Today In History: On April 5, 1722, Jacob Roggeveen discovered Easter Island. The island remains most famous for its nearly 1,000 Moai sculptures šŸ—æā€¦

Lurn Bytes: Your Daily News Download

New Search Features Debut For Google - The worldā€™s leading search engine is working hard to keep its top spot. This week they announced some big search updates, including ā€œprice guaranteesā€ on flights. Theyā€™re also implementing new features for other travel searchesā€¦

Amazon Investing In 10 New AI Startups - The race for AI supremacy has taken the tech world by storm in 2023. Now, Amazon announced theyā€™ll be investing in 10 different startups globally that are focused on generative AI. Hereā€™s what we know about their AI acceleratorā€¦

5 Tips For Personalizing Your Marketing - Thereā€™s been a massive shift in consumer behavior over the last 10 years. People want to buy from brands they feel a connection with and that have a ā€œstory.ā€ That means personalizing your marketing has never been more importantā€¦

Meta Launches New Ad Features For Reels

Metaā€™s answer to TikTok - Reels - has become increasingly popular in 2023. Last year, the company said that Reels accounted for over 20% of the time users spend on Instagram.

So for advertisers, this has become a great new place to reach their target audience.

This week, Meta announced a few new features to Ads for Reels that got our attention. They includeā€¦

  • Click-to-Messenger Ads - This allows businesses to directly DM with those who click on the ad.

  • WhatsApp Optimization - Users can now start messaging directly with businesses via Whatsapp.

  • Improved Metrics - Advertisers can more easily track engagement metrics on Reel ads.

As more and more platforms adopt short-form video, these types of ads will become increasingly important for marketers. If youā€™re still sleeping on this style of ads, the clock is ticking.

Hereā€™s the full update from Meta and a deeper look at each of these updatesā€¦

Entrepreneur Stat Of The Day

2.35 Billion

Thatā€™s how many people interact with Meta Reels every month, according to DemandSage.

3 Hacks For Your Next Marketing Campaign

It doesnā€™t matter how strong your marketing campaigns have been - there is ALWAYS room for improvement.

Constantly testing new ideas and formats is the only way to improve your campaigns and boost your sales.

With that in mind, weā€™re sharing 3 crazy simple tips and strategies you can implement into your marketing ASAPā€¦

Tip #1 ā€“ Focus on Cart Abandoners

Increase your sales or leads by targeting cart abandoners with strategically deployed emails.

Abandoned cart emails will help put your business and products back at the top of the user's mind.

These are a great way to help win back customers who might otherwise never have returned. Just make sure you are reiterating product benefits and/or offering an incentive to complete the sale.

Some of these incentives include:

  • Free shipping

  • Free samples

  • A complimentary consultation

  • A discounted or free trial of your service

Tip #2 ā€“ Showcase Social Proof

There's no better marketing than social proof, or word-of-mouth recommendations.

Take your marketing to the next level by using it to feature and promote rave reviews from actual customers.

Testimonials can be nicely integrated into any page of your website, but you should definitely include them near the point of sale.

Tip #3 ā€“ Implement a Referral Program

A referral program is an effective way to get users to spread the word on your behalf.

Plus, it also incorporates that word-of-mouth component that can be invaluable to your brand.

Referral programs obviously need to be run through your website, but you should promote them via email or social media.

ICYMI - The Biggest Stories You May Have Missed

Running Paid Ads? Donā€™t Make This Conversion Mistake - Letā€™s say you have an offer that converts, and youā€™re ready to scale the paid traffic youā€™re sending to it. According to one expert, most of us overlook one MAJOR issue when we start scaling. Make sure youā€™re not doing thisā€¦

Apple Acquires Its Own AI Startup - Apple doesnā€™t want to be left out of all the AI fun in 2023. This week, rumors are swirling that Apple is acquiring WaveOne. Itā€™s a company with AI designed for compressing video. Apple hasnā€™t confirmed, but some details are leaking outā€¦

2 Sales Tactics For High-Ticket Conversions - An offer is only as good as the way it's presented. If you have a fantastic offer or product, but youā€™re not communicating the value of it - itā€™s extremely tough to get any sales. If you need more sales tips, we highly recommend these 2ā€¦

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