Elon Musk’s X, formerly known as Twitter, seems to be moving forward with a plan to charge new users $1 a year to use key features on the platform.

Musk teased this idea last month during an interview with Israeli Prime Minister Benjamin Netanyahu. Now it seems to be actually happening.

The justification for this proposal is to counter the presence of bots on the platform.

It’s a big deal since X will become the first mainstream social media platform to charge users a fee to use basic features.

Here’s the rundown for today…

• TikTok Ad Expansion - Ads Placed Off The Platform

• New Meta Feature - Manage Multiple Accounts

• Reputation Management - Repair Search Reputation

• Holiday Ads - 4 Ways To Get More From Them

• Recurring Revenue - 5 Ways To Generate More

Lurn Bytes: Your Daily News Download

TikTok Starts Placing Ads EVERYWHERE - TikTok introduces an "Out of Phone" feature allowing brands to show their TikTok videos on billboards, in stores, and at cinemas. This offers a new way for companies to reach more people. However, it will probably be costly for smaller brands…

Meta Makes It Easier To Manage Multiple Accounts - Have too many accounts on Facebook, Instagram and the other platforms Meta owns? Meta has rolled out new features that make it easier than ever to manage all of these accounts…

How To Repair Your Google Search Results - A problem many businesses have is that when someone searches for them, the results aren’t flattering. This article lays out 3 steps you need to take to repair your brand’s reputation on Google…

4 Ways To Get More Out Of Your Ads During The Holidays

The holiday season is coming up. This is a HUGE time for all businesses.

There’s also A LOT of competition for ads during this time, so if you’re going to invest in paid ads be sure to bring your A Game. This article has some tips on how to get more from your ads during the holidays.

TLDR - 4 Ways to Drive Leads from Your Holiday PPC Ads

Let’s look at the 4 strategies the author focuses on…

Strategy #1: Adjust Your Messaging Based on Holiday Timing Expectations

Always consider holiday timing in ads.

Ensure you can keep promises made in ads. The last thing you want is for someone to reach out but not hear anything in reply.

To avoid this, update calendars to show non-working holidays. This clarity prevents confusion for potential leads.

Strategy #2: Lean Into the Holiday Spirit

Use holiday themes in your ads, especially special holiday promotions.

Make ads festive to attract attention. This resonates with the holiday mood of your consumers.

Strategy #3: Look to Soften Calls to Action 

Some people are just researching during the holidays and aren't ready to buy. That’s pretty normal - most customers require MULTIPLE TOUCHPOINTS even outside the holiday season.

Be sure to provide informative content that helps potential leads in their research phase. Instead of hard-selling, focus on educating and providing value.

Strategy #4: Push the Time Frame Out

The holidays are a busy time for both businesses and prospects, so consider extending the timeframe for follow-ups or actions.

As we mentioned earlier, adjust your scheduling tools to show availability starting after the holidays.

Use ad copy that encourages people to plan ahead for the new year, alleviating the pressure to act immediately.

These strategies can help businesses make the most of their lead-generation efforts during the festive season.

Check out the full article for more details on how to implement them!

Daily Hack - 5 Ideas To Generate Recurring Revenue For Your Business

Just about any business would benefit from having a source of consistent, recurring revenue.

• Recurring revenue lets you start the month with money in the bank

• It encourages your customers to engage more with your business

• It supports the other products & services you sell

Another major benefit is that by starting every month with money in the bank, you don’t have as much stress paying the bills.

Let’s talk about 5 ways you can generate recurring revenue. Some of these will be ideas you haven’t considered before…

Idea #1: VIP Newsletter

Obviously, we’re a HUGE fan of newsletters.

We’ve poured a ton of love and energy into building up our Lurn Daily newsletter, which is 100% free. It’s been a big hit.

Many businesses have paid newsletters with exclusive content. We’ve seen different paid newsletters offering benefits like insider tips, special interviews, personalized advice, and more.

If your audience is already feasting on your free content on Youtube, social media or your free newsletter, then they’re probably willing to pay for even more content.

Idea #2: Maintenance charge

Here’s an idea that most information marketers don’t consider: charge an ongoing fee to get access to the latest products & updates.

Many SaaS companies do this, such as:

• Adobe Creative Cloud

• Microsoft 365

• Salesforce

You can do a similar thing with your information products, especially if they’re UPDATED on a regular basis.

The idea is to have a recurring charge that gives you customers access to new versions & updates to your training & resources.

A good example is if you had a database of Facebook ads. It’d make sense to charge a recurring fee for people to be able to access the latest set of ads that your company is running.

If you have software that you can offer, then it’s a no-brainer. Your customers will be happy too since the maintenance charge will let you pay developers for updates & new features.

Idea #3: VIP Support

Many healthcare companies, such as One Medical, are starting to offer enhanced services such as same-day appointments, 24/7 virtual care, and more as a part of a recurring fee

It’s one example of how people are willing to pay extra for ongoing white glove support.

While you should provide excellent customer service to all of your customers, programs like this allow people who prioritize speed & extra support to pay extra for it.

For example, customers who sign up for VIP support might be given a concierge who they can email, text or call at any time who can help connect them with the training, resources or coaching they need to overcome a specific challenge they’re having.

Idea #4: Mini-Masterminds

Another recurring revenue idea I’ve seen is some kind of exclusive community.

Communities have been a major selling point in many of our offers.

That’s because people are willing to pay money to get access to a group of like-minded individuals who are on the same journey as them.

It’s even better if there are experts in the community answering questions.

This form of exclusivity allows you to maintain a higher standard of conversation and commitment within the group.

It weeds out people who aren’t that serious and encourages active participation, which making the community more appealing and valuable to its members.

Idea #5: Ongoing Training & Feedback

We’ve saved this one for last because it’s the first one most entrepreneurs think about when they hear “continuity program.”

It’s a classic for a reason. People will pay for ongoing training & support… if it’s actually valuable as ongoing training & support.

If you’re going to build a membership program, you don’t want to be lazy about it. We see too many people putting together continuity programs that feel like an afterthought.

The most valuable programs don’t just have training videos dripped in over time. They allow members to stay on top of changes in the niche, get ongoing support and connect with others.

They usually bring together the best parts of the 4 ideas we’ve already shared.

For example, you might put a program together that provides this every month:

• Exclusive webinars from experts

• Daily Q&A sessions

• Hotseats

• An active forum

• A weekly “roundup” of the latest news

• Discounts on useful services

That’s an example of a solid membership program that doesn’t feel like an afterthought.

ICYMI - The Biggest Stories You May Have Missed

Amazon, eBay, And Shopify Roll Out AI Tools - One of the most challenging and time-consuming parts of listing your product is writing the product description. New AI tools on these platforms can see the image of your product and write a product description based on it…

Auto Captions Are Coming To TikTok - TikTok is looking to improve accessibility in the app, by implementing auto captions by default on all videos. This will help broaden the range of content that all users can access, especially once automatic translation is implemented…

Meta Keeps Adding New Features To Threads - Despite Thread’s dismal number of active daily users, Meta continues to build out new features. The latest feature they’re developing is an in-stream direct messaging option…

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