No Pressure, No Diamonds 💍

Good morning! We have an official debut date for the announcement of Apple’s new virtual reality headset. Similar devices from competitors have fizzled when they’ve come to market (looking at you, Meta), but with Apple, product launches are always different.

Experts are saying this product launch will define Tim Cook’s legacy - so no pressure!

Here’s what we know so far…

Now, here’s your full rundown this Wednesday morning:

• Prize Fight - TikTok Files Lawsuit Against Montana

• Trip To Barcelona? - Meta’s Version of Twitter Debuts Soon

• Do Less - Why Minimalist Site Design Is Taking Over

• Get Better Leads - Meta Drops Big Updates For Lead Gen

• Yes, It’s True - This Is Your Biggest Marketing Asset

Lurn Bytes: Your Daily News Download

TikTok Fights Back: Files Lawsuit Against Montana - TikTok isn’t going down without a fight. The social platform just filed a lawsuit against Montana after the state outright banned the platform. Does the suit have a chance? Here’s what the experts say…

Meta Will Launch Twitter Competitor In June - First there was Bluesky from Jack Dorsey. Now Meta is unveiling its own alternative to Twttier called “Barcelona.” Some creators have been given access in beta mode, and a full launch is expected next month. Here’s what it looks like… 

Minimalist Website Designs Are Trendy: Here’s Why - The design of a website is one of the most critical pieces of your marketing. If people don’t like the look of your site, they’re likely to bounce and they’re very unlikely to convert. Well, one trend is taking the marketing world by storm. Is it right for you?

New Lead Gen Tools From Meta Just Dropped

Maybe they were reading Lurn Daily? Last week we mentioned how Facebook’s lead generation forms made it super easy to get conversions, but the QUALITY of those conversions is often lacking.

Well the team over at Facebook just dropped some big updates this week to these forms…

TLDR - Check Out Their Full Updates Here.

So what exactly is different now?

• Dynamic Lead Ads - Now when you create lead ads directly in Facebook, you can ask direct questions to the audience, and they’re answers will change how the subsequent questions are displayed. This is huge for qualifying your leads.

• New “Contact Us” Buttons - On your business page, the “contact us” button will be much easier for users to find. Obviously, this is a great way to cultivate leads who have questions and are looking for you.

Those are just two of the big updates. They also drop some new “Instant Forms” you can check out below.

Check Out All The Updates Here!

Our Take: These updates go a long way to improving your lead quality from Facebook. But if you’re a pro and lead quality is your #1 challenge, we still recommend having users opt-in on your own site, rather than FB. 

12

On average, Facebook users click 12 ads per month, according to SocialPilot. Remember, there are over 2.1 BILLION users on Facebook.

Your Biggest Marketing Asset? Your Book!

We know what you’re thinking… 

• You don’t have time to write a book.

• A book won’t work for your business.

• You tried it before and it didn’t change anything.

These are the most common objections we hear from marketers when we recommend they create their own book. Writing a book might seem like a daunting task, but it can be an incredibly powerful tool for your business. 

But there are so many benefits of having a book for your business.

We like to say that a book is the ULTIMATE business card. 

With a book, you instantly establish yourself as an authority in your niche. That naturally makes it easier to sell your products.

Remember: Your book doesn't have to make a huge number of sales. Its mere existence can directly and indirectly drive sales for your business. 

There are so many ways to leverage a book:

• Give it away as a lead magnet

• Use it as a front-end offer

• Sell it on a marketplace like Amazon

Many people believe that writing a book is a difficult and time-consuming process, but that doesn't have to be the case. 

Even if you don’t have any writing experience, you can get a book written in a matter of weeks or even days.

• AI tools like ChatGPT can help you outline and even write your book quickly

• You can collaborate with a ghostwriter to create a high-quality book

• You can create an outline, record audio of yourself talking about each chapter, get it transcribed then pay a ghostwriter to turn the transcript into a book. 

Once your book is ready, self-publishing has never been cheaper or easier. You can make both physical and digital versions available on platforms like Amazon, giving you the opportunity to reach a wide audience.

Ready to get started?

In the Digital Marketing Alliance, we have a full course on how exactly you can create lead magnets like eBooks entirely with ChatGPT.

It walks you through exactly how to outline the book, create the prompts, and get the entire thing written incredible fast.

Join The Digital Marketing Alliance Today!

ICYMI - The Biggest Stories You May Have Missed

You Can Now Schedule IG Stories Ahead of Time - We’ve got some big news from the social media world to kick-start your week. If you rely on 3rd-party platforms for managing your socials, Instagram is now allowing you to schedule your stories ahead of time…

[Report] How Your Target Audiences Views Ads - Depending on the age of your target audience, you need to approach ads much differently. A new report from Meta shows that shifts in engagement based on age are more stark than ever before…

Montana Becomes First State to Ban TikTok - It’s official, the first “TikTok ban” has officially gone into effect in Montana. Platforms that offer the app in the app store will now be fined $10k per day for the violation. Is this ban going to spread to other states…?

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