No free lunch 🍔

Good morning! “There’s no free lunch,” and there may no longer be any free AI. This week, ChatGPT maker OpenAI announced they’ll be launching a $20 per month subscription service.

Don’t worry, they’ll still offer the free version. But free users may experience delays during peak hours and won’t get the same priority access to new features.

In 2023, people are using AI like ChatGPT to create amazing lead magnets every day (along with a ton of other amazing assets). So in today’s issue, we’re diving into 5 killer lead magnets you can create for your business.

Here’s your full rundown for Thursday, February 9th…

• Privacy Please - Google Ads Intros New “Privacy Hub”

• Quora AI - Another Company Enters the AI Wars

• All Quiet - TikTok Reduces Music Options

• Marketing - 5 Lead Magnets to Create ASAP

• Branding - Build an Entire Brand with AI?

Lurn Bytes: Entrepreneurship Around The Web

Google Ads Unveils New “Privacy Hub” - Advances in online privacy measures has made advertising online harder than ever. Apparently Google is aware of the issue. That’s why they’ve launched the “Privacy Hub” to give advertisers advanced metrics in this “privacy-first world.” Here’s the full announcement…

Quora Gets Into the AI Game - Is there anyone NOT getting into AI these days? This week, Internet forum Quora released its new AI chatbot “Poe” to the public. It’s designed to answer a wide range of questions quickly. Here’s what it looks like…

TikTok Reduces Music Options - One of the most popular parts of TikTok is the ability to use all kinds of music in your videos. Well, the company is scaling back the options now as part of an ongoing copyright dispute. Here’s what that means for you…

5 Amazing Lead Magnets - Don't Settle for an eBook

Yesterday, we talked to you all about creating the perfect opt-in page for your business. One of the best things to include on any opt-in page is a killer lead magnet.

Here’s the thing though. Far too often, marketers end up offering the same old boring eBook as a lead magnet, instead of getting more creative.

It's time to offer something that will truly wow your visitors.

Here are 5 awesome lead magnets that can significantly boost your conversions…

#1 - A Comprehensive Guide

Create a comprehensive guide that covers all the information your target audience is searching for. Make it a valuable resource they can't find anywhere else.

Go through every single question your audience may have about your business or offer and answer them directly. Fill it with specific statistics and actionable takeaways they can implement immediately.

Bonus points if you make it visually appealing and easy to read.

#2 - A Free Course

A free course is a lead magnet that keeps on giving.

Teach your audience something new and valuable, and deliver it in bite-sized pieces over time. You can even gamify the experience by adding quizzes and progress tracking.

When you deliver value through the course, they’re much more likely to buy from you.

#3 - Access to Exclusive Content

Offer access to exclusive content that your subscribers won't find anywhere else. It could be a private Facebook group, a monthly webinar, or a members-only blog.

Make it something they'll look forward to receiving every day, week, or month.

#4 - A Free Trial

If you have a product or service, offer a free trial. This is one of the easiest lead magnets you can use, because it doesn’t require you to CREATE anything new!

People love getting their hands on something before committing to it. Just make sure the trial is truly free and gives them enough access to make it worthwhile.

#5 - A Cheat Sheet or Template

Cheat sheets and templates are a quick and easy way to solve a problem. Offer a cheat sheet or template related to your niche and watch as your subscribers flock to sign up.

Make sure it's something they can actually use and will find valuable.

By offering one of these 5 lead magnets, you'll not only attract more leads, but you'll also show your subscribers that you're an expert in your field. And who doesn't love feeling like an expert?

Entrepreneur Stat Of The Day

55%

That’s how many landing page submissions come from lead magnets, according to MarketSplash.

Go Here To Watch Today’s Video

Building an Entire Brand With AI

A strong “Brand” is one of the most valuable assets you can have as an entrepreneur or marketer. As Anik says on today’s podcast episode, his own brand has been absolutely clutch when things got tough in the market.

Obviously, he put a ton of hard work into building it. Decades, in fact.

So we were COMPLETELY blown away when today’s guest, Tina Fletcher, explained how you can have an entire brand built using AI tools like ChatGPT now.

If you don’t think you need a brand, this episode is absolutely critical for you.

And if you already have one, Tina explains exactly how to use AI to propel yours forward with these crazy AI tools!

Watch this video right here!

We Want To Hear From You

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For any other questions, please reach us at [email protected]