No More Cookies 🍪

Good morning! While everyone’s talking about Apple’s new VR headset, there are a ton of iOS 17 updates that have our attention…

There’s a ton of new image editing features, more auto-filling for passwords and passcodes, improved reminders, multiple timers, and improved image searching.

We get it, the VR headset is the star of the show. But these are the features we’ll be using a lot more every single day. Check out the entire list of updates here…

Now, here’s your full rundown this Thursday morning…

• Conversions - Creating Lead Magnets For Cold Audiences

• Face Lift - Google Business Pages Can Now Have Videos

• Feeling Blue - Twitter’s Ad Revenue Drops Dramatically

• No More Cookies - Are You Ready For The End Of This Data Tracking?

• Daily Hack - The Best Way To Improve High-Ticket Sales

Lurn Bytes: Your Daily News Download

How To Convert “Casual Scrollers” With a Lead Magnet - Everyone knows a lead magnet is one of the best things you can use to boost conversion. But how do you create the perfect lead magnet that stops those who are causally scrolling their feeds? This thread shares some amazing insights on exactly how to do that…

You Can Now Add Videos To Google Business Profiles - Your Google business profile can be an amazing asset when fully optimized. And now, the company has just debuted a new feature that allows you to post 30 second videos to your profile. This could be big…

Twitter Ad Revenue Tanks: Is This An Opportunity? - Earlier this week, it was reported that Twitters’ ad revenue is down 59% from last year. While some are sneering, this could be a HUGE opportunity to start running ads for cheaper on the platform. Will the company drop ad prices to attract more marketers…?

Are You Ready For a “Post-Cookie” World

Digital marketing is about to see one of the bigger “shifts” we’ve seen in quite some time. More and more platforms are starting to phase-out data tracking elements like Cookies - which has always been an excellent source of data for marketers.

Interestingly, 71% of marketers aren’t changing their strategies to adapt…

TLDR - How To Prepare Your Marketing For A “Post-Cookie” World

According to a new report, not changing your marketing strategy to adapt could lead to some significant issues.

This includes…

• A dip of 10%-30% in ad performance…

• A complete change in how paid media analytics are reported…

• A drop in marketing budgets due to slipping performance…

As you know, data is the LIFEBLOOD of any strong marketing campaign. Without solid, reliable data, it’s impossible to determine what is working and what isn’t. That leads to skyrocketing acquisition costs and reduced revenue.

Getting caught flat-footed is one of the biggest mistakes you can make.

So we found this super-detailed guide that goes through 7 steps to take right now to make sure you’re prepared for these shifts.

They’ll help you prepare, create a foundation for your marketing, and beat your competitors.

70%

Customers are 70% more likely to make a purchase if they’ve seen a retargeting ad, according to WordStream.

Daily Hack - Start Incorporating A Virtual Concierge

You’ve heard us say it before: it’s easier to get an existing buyer to make another purchase than it is to get a brand new customer.

Still, so many marketers completely ignore this!

The easiest people to sell to are happy customers. If someone buys from you and has their expectations exceeded, they'll be more than happy to buy from you again and again.

And you know where that starts? Phenomenal customer service.

Don’t overlook customer service as part of your marketing efforts!

The better the customer service, the easier your marketing. Conversely, if you have poor customer service, you need to do twice the marketing to keep up with your refunds.

One thing we've started doing is giving new customers a "concierge." This is a person who is a single point of contact for new customers when they join our program. Don’t get us wrong, this is not something you need or should do with low-ticket offers. That’s just not sustainable.

But for high-ticket offers, this is an absolute GAME-CHANGER...

When they have questions, concerns, or needs, they can just reach out to the concierge directly rather than contacting a generic "customer support."

Not only can your concierges help your customers, but they can gather valuable information about what your customers want and if there are any issues with your program.

They can also solicit testimonials to improve your marketing.

Did you find today’s Daily Hack useful?

In the Digital Marketing Alliance we’re going DEEP on all of the EXACT marketing tactics we use every day. With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..

And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!

ICYMI - The Biggest Stories You May Have Missed

Shopify Creates New Rewards Programs - If you sell on Shopify, there’s a brand-new “Shop Cash” rewards program that’s about to debut. Buyers in the program will get 1% cash back on purchases made with the Shop Pay checkout service. This could bring in some extra spending over the platform. Check it out…

New “Click To Cancel” Subscription Law Incoming - If you run any sort of subscription model with your business (or if your clients do) you need to check this out. The U.S. government is changing the laws about how you allow consumers to end their subscriptions. This is one of the biggest changes we’ve seen in some time…

How These Creators Monetized Snapchat - It may not be the biggest social media platform around, but there is still plenty of opportunity for monetization. Take it from these creators who laid out the exact path they took to hitting 6 and 7 figures with the app…

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