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- Musk Vs Zuck 🥊
Mark Zuckerberg says he is "not holding his breath" over the proposed bout between himself and Elon Musk taking place.
While Musk has gone quiet recently, Zuck has been throwing barbs. In response to Musk’s suggestion that the fight be streamed on X (Twitter), Zuckerberg quipped "Shouldn't we use a more reliable platform that can actually raise money for charity?"
We’ve got our popcorn out waiting to see how this plays out.
Here’s the rundown for today…
Meta Business Tools - New Tools
Google Ad Upgrades - Exciting Updates
Threads + Instagram - Closer Connection
Instagram Verification - What They Don’t Tell You
Get More Done - Escape The “Urgency Trap”
Lurn Bytes: Your Daily News Download
Meta Reveals New Business Tools - Meta has released a new account managing tool for business accounts. It’s a handy tool for social media managers looking to be efficient. If you manage business accounts on any Meta platform - Facebook, Instagram, Whatsapp, etc - then you’ll want to check this out.
Google Upgrades Their Ads Platform - In anticipation of holiday season, Google is adding new features to their ads platform. These include AI-powered tools that improve targeting, improvements to the product page and more…
Threads Now Hooks Intro Instagram DMs - As we’ve talked about recently, Threads is struggling. Meta hasn’t given up on the app yet. They continue to add new features, and are now increasing the connection between Threads and Instagram. It’s what the Meta Chief Product Officer calls a “retention-driving hook”…
Get Instagram Verified
Getting verified on platforms like Instagram is an easy, high-impact way to boost your brand's credibility.
The path to getting verified isn’t a big mystery. However, there are some things that you won’t know just by reading Instagram’s official guidance on getting verified.
This article lays out the stuff they DON’T tell you about the Instagram integration process.
It gives you a step-by-step process and tips to increase your chances to actually get verified.
Specifically, it talks about 6 key things to focus on:
Crafting an impeccable bio and profile.
Amplifying your following.
Timing your application during brand prominence.
Avoiding shortcuts like purchasing verifications.
Strategically linking (or not linking) to other social platforms.
Persistently reapplying if initially unsuccessful.
If you follow these steps, then you’ll dramatically increase your odds of getting verified on Instagram. This will make your brand look for credible and open up new opportunities on the platform.
Check it out in the link below.
Marketing Stat Of The Day
2 Billion
The number of monthly active users on Instagram, according to Statista.
Daily Hack - Escape The “Urgency Trap”
The single most valuable asset an entrepreneur has is TIME.
When most entrepreneurs get stuck, it’s because they aren’t using their time as effectively as they can.
Stephen Covey's classic book The Seven Habits Of Highly Effective People contains the single best framework out there for getting the most out of your time.
It’s called the Eisenhower Matrix, named after the former American president.
This matrix categorizes tasks into four segments based on their importance and urgency:
Important And Urgent: These tasks are crucial and need immediate attention. They’re tasks like responding to emails, attending meetings and putting out fires. They make you feel productive, but they’re secretly holding you back..
Important And Not Urgent: These are game-changers, and while not immediate, their consistent execution can yield the highest returns. They're akin to investments. For instance, on a personal level, consider activities like daily workouts or quality time with loved ones. In business, think along the lines of business development and branding. They’re what pushes you forward.
Not Important And Urgent: These tasks require quick action but not necessarily your personal attention. They’re the perfect tasks to delegate.
Not Important And Not Urgent: These are essentially distractions. Minimize or eliminate them from your routine.
Most entrepreneurs are caught in the "URGENCY TRAP," often focusing on urgent tasks, whether they are important or not.
If you start paying attention to how you spend your time, then you can regain control of your time.
Here’s the basic rundown:
Important And Urgent: Handle them in DESIGNATED windows.
Important And Not Urgent: SCHEDULE time every day.
Not Important And Urgent: DELEGATE to others.
Not Important And Not Urgent: LIMIT to recreation time.
Now, I'm curious: What's an "important but not urgent" task you believe could transform your business? Start scheduling it, and open up time for it by escaping the “urgency trap.”
ICYMI - The Biggest Stories You May Have Missed
Instagram Experiments With Generative AI - AI continues to change the internet landscape. Meta continues to integrate AI features into its platforms, including Instagram. These include visual editing tools, AI chatbots, DM summaries and more. If you use Instagram, you should check these out…
New Updates For ChatGPT - ChatGPT is adding some new features, mainly for paid subscribers. It’s going to start providing prompt examples, suggested replies, the ability to upload multiple files and more. This is a big deal for one of the most popular tools for digital marketers…
Threads Has Lost 80%+ Of its Daily Active Users - It’s been a tough month for Meta’s “Twitter-Killer” app Threads. Two separate data analysis firms say that the number of users logging in each day on the app has flatlined. It’s tough to recover from bad first impressions, and it looks like Threads missed its opportunity…
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